At Media140 I said mentioned that journalists (well some, anyway) weren’t really members of the social networks, just using them to lift stories, out of context, with no respect for the online community family. Or, weirdly, move between the two – sometimes mucking around with the rest of us on Twitter, the next minute lifting [...]
ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a [...]
by Laurel Papworth on February 6, 2009 · 9 comments
This video has nearly 8,000 comments.
A lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement. Well, for me it’s [...]
by Laurel Papworth on January 22, 2009 · 2 comments
Bandwagon – AIMIA’s (Australian Interactive Media Association) term for social media, not mine, never refuted or retracted. Ah well. The Awards page. Social Media people – remember, this is limited to a hundred or so members, most of whom are agencies so don’t take it too seriously. Most social media – good stuff – is [...]
… or evolve it?
PHYSICIAN, HEAL THYSELF.
The Gruen Transfer is buzzing:
As of last night, 6100 spoof ads had been edited, scripted and uploaded to the website by viewers of The Gruen Transfer, the 10-part series which has been watched by more than 1 million viewers each week.(Julian Lee, Sydney Morning Herald, Monster Mash Gives Ad Boss [...]
Today Tonight’s whisper marketing story last week is an old story rehashed and mashed-up. For example:
Ruth: Oh… They’ve got the eggplant. Have you tried this one?Woman: NoRuth: It’s the best.
— Channel 7, Today Tonight, 8th March, 2004
The clip with that “discussion” was shown in both 2004 and 2008. No need to come up with a [...]
From Fergus Pitt over at the ABC – click here for the job, based in Sydney Australia.
UGC TECHNICAL SPECIALIST
ABC INNOVATION
Salary range: $61,127 to $66,624 pa + super
Location: ABC Ultimo Centre, Sydney
Term: Full time position
Contract up to June 2009
Closing date : 25/04/2008
Overview
ABC Innovation develops and manages the award-winning website abc.net.au. We are also responsible for driving [...]
s’not often you see ‘cocktails’ in a header image
I managed to wrangle a VIB pass to Media08. VIB stands for Very Important Blogger. Media08 don’t call me that – I’ve given myself that title – let’s call is a ‘user generated title‘? heh.
The organisers of Media08 have been nice enough to treat me like a [...]
Heigh ho, heigh ho, it’s a-conferencing I go. Today and tomorrow anyway. And Friday. Oh and next week at ad:tech too. First up: today and tomorrow
Ross MonaghanDeakin University and Founder, The MediaPod
Rob Shilkin [...]
Maybe bloggers have too much to say?
HeraldSun.com.au has made a big deal about the ad hoc invitations that traditional media are receiving directly from Prime Minister Kevin Rudd’s lips:
Kevin Rudd locks more media outlets in behind his summit:
The Sunday Age is offering one reader to take a brilliant idea to the Prime Minister 2020 [...]
by Laurel Papworth on February 18, 2008 · 5 comments
I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular.
Note the top right: in the next years the market for web 2.0 companies will get standardized.
It seems to me that investment companies really do want to invest in [...]
by Laurel Papworth on January 29, 2008 · 0 comments
will trade links
Gaping Void always comes up with the goods
I was asked on the ABC Radio last night (will link if/when there is a podcast link) to talk about Second Life and … relationships. I ended up describing how to buy a “boy bit or a girl bit” (yep, my words, unfortunately) in Second Life [...]
by Laurel Papworth on November 28, 2007 · 8 comments
Media Watch is watching the Media. But we are monitoring Media Watch.On October 10th, I wrote this blog post:
Facebook: A question
Am I being paranoid or is there a hint here that this information and personal fotos were lifted directly from Facebook, without the express action/permission of the family involved?? Is this album available to people [...]
Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010. Number #4 Women blogger in Australia. More on the About page if interested.
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