Who knew?
Affluent Americans with annual household incomes of $100K or more read an average of eight publication titles, while the average number of issues they read is 17.9. Among the super-rich (those with incomes more than $250K), however, the number of issues read jumps to 25.5.
Similarly, the average number of hours all affluent heads-of-house spend weekly on the internet is 23.4, while the super rich spend 27.4 hours a week surfing.
Barron’s, The Wall Street Journal, National Geographic, Cooking Light, Time and Sports Illustrated are among the publications that have the highest per-issue audiences among the affluent. (read more here)
I have only two things to say: one is that I am clearly living the lifestyle of the rich and famous and two, which site do you think Paris Hilton and crowd spend their 27.4 hours per week on? A Small World maybe?
The average number of weekly hours spent TV-watching among all affluent heads-of-house is 19.5, while the super-rich spend 17.8 hours in front of the TV.
.. .watching ” A Simple Life” no doubt. Or The Apprentice with Trump.
I'm running small, one-day computer based
from @silkcharm. Guess I too am living the lifestyle of the super rich http://tinyurl.com/497ys8
local data suggests the higher net worth ppl over index very strongly for online in Oz too
local data suggests the higher net worth ppl over index very strongly for online in Oz too
only problem is Morgan’s online measurement is so limited it’s hard to get a handle of WHAT exactly they are doing there.
Super Rich: more online, less TV – http://tinyurl.com/9g2lo8