May 252011
 

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook.

One of the most common questions I am asked is about Return on Investment for time spent on social media sites. The answers can be sliced and diced many ways (I have to figure out that company representative’s priorities before I answer) but most organisations are at least looking for some hard statistics.
From a brilliant blog post By The Numbers: How Facebook Says Likes & Social Plugins Help Websites by Danny Sullivan of SearchEngineLand (based on statistics given to him by Facebook).

Media Stats

Here’s what Facebook says about media sites using Like buttons and other social plugins:

  • The average media site integrated with Facebook has seen a 300% increase in referral traffic.
  • People who sign in with Facebook at The Huffington Post view 22% more pages and spend 8 minutes longer than the average reader .
  • Users coming to the NHL.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
  • ABCNews.com, Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins.

Commerce Stats

About commerce sites and Facebook social plugins, the Facebook reports:

  • Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
  • Outdoor sporting goods retailer Giantnerd.com saw a 100% increase revenue from Facebook within two weeks of adding the Like button.
  • American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors
  • Children’s clothing retailer Tea Collection added the Like button to sale merchandise and saw daily revenues increase 10 times.
  • ShoeDazzle added the Like button to all of the products on its site and within the first month had thousands of likes for its top products.
  • ShoeDazzle also lets people login to its site using Facebook, and Facebook-connected users were 50% more likely to make repeat purchases every month than average shoppers.
  • When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales
  • Eventbrite reports that a link shared on Facebook is worth $2.52 in ticket sales (see also here and here)

Making “Like” More Likeable

Facebook says Like buttons get 3 to 5 times more clicks if:

  • Versions that show thumbnails of friends are used.
  • They allow people to add comments.
  • If they appear at both the top and bottom of articles.
  • If they appear near visual content like videos or graphics.

Metacafe Puts Like Up Top

For example, Facebook says that video site Metacafe placed a Like button above its videos, in addition to being below, as the arrows point to in this screenshot:

After doing this, use of the Like button and traffic from Facebook increased. Facebook reports that:

  • The number of daily likes more than tripled, going from an average of 2,000 likes per day to over 7,000 likes.
  • Daily referral traffic from Facebook to Metacafe doubled, going from about 60,00 to 120,000.
  • Total Facebook actions (likes, shares, comments) rose to 20,000 per day.

More on SearchEngineLand

I’m teaching a small social media computer course on how to integrate “LIKE” into social media press releases and product shopping baskets online soon.

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Follow @Silkcharm on Twitter. Or you could just dance nekkid around the room for me.
  • http://twitter.com/uxfeeder/status/73390042789318656 UX Feeder

    Delicious: Statistics: Why integrate Facebook into your business | @SilkCharm | Laurel Papworth: http://bit.ly/l2X94e [marketing]

  • http://twitter.com/marketingfltr/status/73984766831104000 Marketing Filter

    RT @GaryPHayes Statistics: Why integrate Facebook into your business | @SilkCharm | Laurel Papworth http://bit.ly/mod1zI

  • http://twitter.com/desertcuba/status/73998790759153664 malek ghorayeb

    Statistics: Why integrate Facebook into your business | @SilkCharm | Laurel Papworth http://bit.ly/mod1zI

  • http://twitter.com/transmediaready/status/74035211498823680 Transmedia Ready

    Statistics: Why integrate Facebook into your business | @SilkCharm | Laurel Papworth http://bit.ly/mod1zI @KH_enthu_ziasm

  • http://twitter.com/matthewmellor/status/74794562907930624 Matthew Mellor

    Nice follow up to my previos tweet. Statistics: Why integrate Facebook into your business http://feedly.com/k/k2iKqs

  • http://twitter.com/josswyss/status/74962772030533632 Joss Wyss

    Statistics: Why integrate Facebook into your business | @SilkCharm | Laurel Papworth http://t.co/jAl6TWJ

  • http://twitter.com/maurosegura/status/75558042372014080 maurosegura

    @laurelpapworth Statistics: Why integrate Facebook into your business http://bit.ly/lWLuXN

  • http://trafficandlistbuilding.info Tik

    The stats talk for themselves. Thanks for sharing them. Lately, I clicked on an ad (not on Facebook), and I believed to have been directed to facebook. I found that to be surprising. With the stats you gave it seems that integrating with Facebook appears produce more than a simple presence on a social network.

  • http://twitter.com/citypublicity/status/77232607112335360 Peta Ellis

    Statistics: Why integrate Facebook into your business | @SilkCharm | Laurel Papworth http://t.co/Ghwv39l

  • http://www.businessandsoftwarestrategyforglobalisation.com Amelia@ International Business

    The era of Facebook is still beginning. The social media giant proves that it can beat other pioneers in social networking. Integrating Facebook in business, especially in today’s virtual marketplaces is a must-do. If your business does not have a Facebook page, it could be implied that you are over conservative or you still need to work on your insolence.

    With the success rate of businesses using Facebook as a supplementary or primary platform to drive the businesses to sales, it goes to show that social media has placed a significant role in modern days’ lives.

  • http://twitter.com/frankdiana/status/78850651941109760 Frank Diana

    The average media site integrated with #Facebook has seen a 300% increase in referral traffic: http://t.co/a0xEEPf

  • http://twitter.com/roj_suggs/status/78861112707264513 rojer suggett

    RT @TopsyRT: Statistics: Why integrate Facebook into your business | @SilkCharm | Laurel Papworth http://t.co/AiM7TQJ

  • http://www.odusee.com.au/freelance/ Freelance Search

    Integrating business into social media sites is a big plus for stats. Cause most people come online to see their updates and stuff. So, if they see if you posted something they might take time and put interest on the link that you posted. By the way, thanks for sharing this!

  • http://twitter.com/larsv/status/80093292515180544 Lars Voedisch

    Statistics: Why integrate Facebook into your business http://bit.ly/mod1zI via @SilkCharm

  • http://twitter.com/wisdomlondon/status/93579980470091776 Kate Spiers

    Statistics: Why integrate Facebook into your business http://bit.ly/mod1zI . some good ones and references here

  • http://www.djmastercourse.com how to dj

    It’s a no brainier these days, you have to – it’s a direct line of communication with your prospects and also a place where your prospects can share what you have to say or offer with their family or friends… My dj how to dj course has been using FB for two years and just hit 1000 fans!!!

  • http://www.financialadvisor.com.au Financial Advisor

    This all makes sense. Social media is a newish concept to most small/medium business owners that I know. I am gradually integrating it into my company and seeing the results with more people being able to find my services and keep up to date with information on financial advice.

  • http://twitter.com/sitesuitetim/status/106229248427167746 Tim Rimington

    Social media statistics: why integrate Facebook into your business. Time to put this into action perhaps? http://t.co/uH6eKwP

  • http://twitter.com/sitesuite/status/106229251740663808 SiteSuite

    Social media statistics: why integrate Facebook into your business. Time to put this into action perhaps? http://t.co/lmEPADu

  • http://www.budgetwebmarketers.com Vik

    Integration of facebook into your website really works. I did not know until i tried it. It spreads the news about your business like a virus. Its a very good marketing tool that is recommended for every business owners.

  • http://arttrust.com.au Art Investor

    for us social media is vital to showcase the artworks and get a sense of trends in the demand

  • http://twitter.com/utguru/status/160551711063285760 Sani Elfishawy

    Delicious: Statistics: Why integrate Facebook into your business | @SilkCharm | Laurel Papworth: http://t.co/2I9VUcmL [marketing]

  • http://twitter.com/silkcharm/status/160587803732873216 Laurel Papworth

    RT @UTguru: Delicious: Statistics: Why integrate Facebook into your business | @SilkCharm | Laurel Papworth http://t.co/3pg3wgEq [marketing]

  • http://twitter.com/risk_point/status/160620278848815104 Peter Moore

    Why integrate Facebook into your business: http://t.co/uMBps1zv But will #facebook help small #business? Will it work in #riskmanagement?

  • http://twitter.com/risk_point/status/160620278848815104 Peter Moore

    Why integrate Facebook into your business: http://t.co/uMBps1zv But will #facebook help small #business? Will it work in #riskmanagement?

  • http://twitter.com/risk_point/status/160620278848815104 Peter Moore

    Why integrate Facebook into your business: http://t.co/uMBps1zv But will #facebook help small #business? Will it work in #riskmanagement?

  • http://www.buraq-technologies.com/ ambreen11

    Great article! It is very well-written and easy to comprehend. I will
    bookmark this article especially for the case study breakdown that I
    will definitely, step-by-step, apply to my own business. Excellent write up.

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