Oct 042009
 
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Podcaster Leo Laporte explaining how much income and expenses he has for This Week in Technology podcasts: he makes $1.5 million per year, doubling every year and spends $350,000 on costs including 7 staff.

This video is absolutely worth watching in it’s entirety although here in Australia, for me it lagged and burped the entire time. Gosh I wish we had our National Broadband Network already!

LeoLaporte said: To make your own channel on TV costs around 50 million dollars, you lose money for at least the first 5 years – CNN lost money for the first 10 years. Maybe $1/4 billion

Leo makes $1.5 million a year, doubling every year. 20 audio podcasts reaching millions per month.  He now has 7 staff 2 editors, 1 producers, 1 business manager, office staff . $350,000 spent a year, static costs so he’s making a tidy profit. This Week In Technology (TWiT) ads are $70 cpm  $7,000 or $8,000 per ad.

By the way I just googled and yes, Leo was right, Dave Letterman just admitted to having an affair on TV on Thursday. Reminds me of an old naughty song… Twitter gave it to Leo, Leo gave it to Livestream, Livestream gave it Mashable, Mashable gave it to me and now I give it to you. Only in this case, it’s the news, not a nasty disease :P

Leo shows he is not just an uber-geek -and I am always amused at his laid back techy style – but also a sharp strategist, with a grasp of history and the future, and a sound media business head.  And irrespective of what the producer said, he’s not “Ugh” to look at, at all!

hat tip Mashable Pete Cashmore

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  14 Responses to “Social Media Monetization: Leo Laporte TWiT”

  1. Social Media Monetization: Leo Laporte TWiT
    :
    This video is absolutely worth watching in it’s entirety.. http://bit.ly/WfkEY

  2. Social Media Monetization: Leo Laporte TWiT | Laurel Papworth … http://bit.ly/169vsF (Thanks @SilkCharm… I missed this!)

  3. SoMe News: Social Media Monetization: Leo Laporte TWiT | Laurel Papworth … http://ad.vu/uxku

  4. Worth the time IMO:RT @SilkCharm Social Media Monetization: Leo Laporte makes $1.5 million per year, spend 350k http://bit.ly/lHrjx

  5. RT @lofty1: RT @SilkCharm Social Media Monetization: Leo Laporte makes $1.5 million per year, spend 350k http://bit.ly/lHrjx (smart guy)

  6. [...] the original post here:  "Social Media Monetization: Leo Laporte TWiT" and related posts Tags: broadband, Career, Dating, leo-laporte, metrics, microsoft, monetization, online, [...]

  7. Social Media Monetization: Leo Laporte TWiT | Laurel Papworth … http://bit.ly/FHfVp

  8. The TWiT podcasting empire makes $1.5 mil a year. Make me want to start podcasting. http://bit.ly/1qIhv0

  9. RT @SilkCharm Social Media Monetization: Leo Laporte TWiT | Laurel Papworth- Social Network Strategy http://bit.ly/2ij04F

  10. very wise man, recommended. http://bit.ly/2ij04F i listen to his twit podcast and have seen 'the site' msnbc program he mentions.

  11. [...] this come across my Twitter feed tonight from tech journalist/commentator/podcast mogul Leo Laporte: Sony and ad.ly offered me $2000 for one ad tweet last week. I didn’t do it [...]

  12. Watching "Social Media Monetization: Leo Laporte TWiT" http://bit.ly/8XeUFY – Awesome vid. Loved Leo ever since ZD TV!

  13. This is one of the best blogs Ive ever read. Youve got some mad skill here, man. I just hope that you dont lose your style because youre definitely one of the coolest bloggers out there. Please keep it up because the internet needs someone like you spreading the word.Stretch Wrap Film

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