Social Media Course
BREAKING NEWS: ADDITIONAL COURSES: I am teaching some all HALF DAY computer based classes on Google Plus for Business and LinkedIn in March. Click the links for more information. EARLYBIRD FINISHES end of Feb 2012
Hands-on computer-based training workshops on Facebook, Twitter & social media tools in Sydney, Brisbane & Melbourne, Australia. These are small classes for those who want to set up Facebook, Twitter and their own social media sites and tools. We work out a Social Media Strategy then 5 step social media Campaign then Tactics.
PREREQUISITES Please bring your email logon and password details for social media sites that require email verification. This course is not for absolute beginners – some familiarity with social media recommended.
The Dates:
Brisbane, Monday 13th February 2012 ($499 Early Bird til January 30th) BOOK HERE
Sydney, Wednesday 15th February 2012 ($499 Early Bird til January 30th) BOOK HERE
Melbourne, Friday 17th February 2012 ($499 Early Bird til January 30th) BOOK HERE
A tax invoice will be emailed to you on completion of the enrollment.
Blog posts on social media courses/dates
Cost of the social media class
$599 includes lunch and use of the computer for the day.
There are occasionally early bird specials, and other specials for those that join the social media email list.
Course Agenda
We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course.
Morning Session 1: Twitter Tips and Secrets
Everyone seems to be on Twitter these days from wannabe celebrities to the Prime Minister. How can Twitter be used to gain access to journalists, to build audiences and find people based on location, interests and influence? Using Twitter for your Business.
Morning Session 2: Social Media Dashboard
Want to know what customers, competitors and staff are saying about you on social networks? Need to save time on your social media monitoring? This course will give you practical steps to set up a free tool to monitor your brands online.
Afternoon Session 1: Facebook Tips and Secrets for Business
Perhaps you use Facebook for personal use, and have added friends and family but are you using the full power of Facebook for your Business? Perfect for Corporate, Small Business or the Hobbyist, this seminar shows you the power of Facebook for creating lists, advertising, managing Business Pages, and building your social network how you want to use it.
Afternoon Session 2: Social Media Website or Social Media Press Room (you choose)
Building a social media website, blog, shopping site using free tools. Learn how to integrate Facebook and Twitter into your website and your overall strategy. The site can either be used for Press Releases alongside a traditional website OR replace your main site as a business shopping social portal.
NOTE: If you have attended one of Laurel Papworth’s social media courses before, please contact us (email: pa [at] laurelpapworth.com) for more information.
I'm running small, one-day computer based
[...] Social Media Marketing Campaign course | Laurel Papworth- Social Network Strategy [...]
[...] Social Media Campaign (more info) [...]
[...] recently completed a one-day social media course which was ran by the amazing Laurel Papworth. I did it because I needed to learn more about [...]
Is there any chance that you will bring this course out to Perth sometime?
might. do you think anyone would go to this course in Perth, Mr Moustaches? :p
i desparately need to !!! i am in perth. are you here soon
http://gatewatching.org/2009/11/27/all-atwitter-social-media-and-the-liberal-leadership-crisis/ Although Social media technologies are changing rapidly a company and business can always find solitude it the knowing that all avenues of communication are effective for strategic and tactical relations in the social sphere of the internet. This also depends up how the organisation is structures. Sure a very vertical system of business where communcation flow is up and down however if it’s lateral then training and learning are much similar and more adaptive. If the business has quality Social Media Marketing Principles then they may find that their business and reputation will increase as their relationship to their publics develop. http://www.knowyoursocialmedia.info
it is getting exciting
Oh! Poo! I cannot attend on 19th!!
Shame! Loving your TWEETS! Now ive found u on FB!! U rock woman! xo
hi,
when do you plan to conduct in singapore in 2010 ? I live in singapore.
when I see your agenda, I do not see any discussion on the marketing campaign from the social network. Pls advise me on this.
how much the cost ?
thanks,
hadi
+65 9757 3586
hadibarko@gmail.com
[...] Social Media Marketing Campaign course [...]
Laurel,
As a self appointed social media expert, do you think maybe you could try to set a better example?
Your blog is totally inaccessible. 138 errors and 44 warnings!
What are you doing to look after people with disabilities??? Nothing!
Test your site at http://validator.w3.org/
You should be ashamed.
Yeah I tried to update the site a couple of nights ago to have additional features like membership levels and forums – had to rollback. It broke everything including search
Hopefully the fix will be completed this weekend.
On another note, what an unpleasant tone to take !… to have a valid point and then blow it with a personal attack. That hinders, not helps the fight for accessibility.
I can fix my website…
Wow fair comment Lisa
Don’t shoot the messenger Laurel
It also broke avatars. Very weird to see 50 million grumpy pink pixies on each page
Please send me information
Hi Laurel,
I have just found your website and have been following you on twitter for a while. I was wondering if you would like to be our guest speaker for an event we are holding on 10th August 2010 at 6.30pm-8pm in Sydney?
We run a co-working space in Dee Why on the Northern Beaches of Sydney. We offer desk and office space in a shared workspace for independent workers, such as freelancers, creatives and contractors etc. You can check out our website http://www.co-worka.com.au
Our regular workshops and events are really popular with the small business and freelancers that use our space. You can view our events here http://www.co-worka.com.au/events.html
The ideal topic we would like to cover in this workshop is “Twitter for Small Business- How to Tweet and What to Tweet to expand your following and therefore your business”
I understand you have existing workshops and so this can be a marketing opportunity for your courses and our workshop a kind of teaser for them.
I suppose this workshop would cover the real basics for people not yet familiar with the way Twitter works. Eg:
Advantages of using twitter for your business and some case studies.
What to tweet and how often.
How to search for the right people to follow
How to use tweet deck, and tweet pic etc
What the hash tag and @ symbol means and when to use.
The attendees interested are business start ups who are eager to learn and get on top of their social media.
I look forward to hearing from you to maybe discuss things further.
All the best,
Alys McAuley
0400 900016
Hi, any plans for courses in Singapore this year?
Seems very interesting indeed. The course appear to cover a great deal of subjects. How deep will the course delve in terms of technologies for monitoring & measurement?
Is there a level of existing SM knowledge required?
Cheers
Phil
The guys are very lucky who joint this Campaign course. I also want to join this type Campaign course who give knowledge about SMM. If you have your other branch in India then please give me the contact detail.
Thank you.
[...] Campaign courseLocation: Cliftons Training Rooms, 440 Collins Street, Melbourne, VICLink out: Click hereDescription: Learning Outcomes By the end of this course students will: ■have an overview of the 5 [...]
I’m running these classes again – Sydney, Brisbane and Melbourne – during the first week of May. Hands on computer course on social media, for a small class – see http://laurelpapworth.com/social-media-marketing-campaign-course/
The June and September dates are now up for this computer based, small class on social media. Brisbane, Melbourne, Sydney.
Hi Laurel,
Just checking how your numbers are looking for the 23 June 2011 course……
Thanks !
Louise
Hi Laurel
I have just missed the Brisbane training. I would like to know when is the next Brisbane training.
Thanks
Alice
Hi,
I am overseas unfortunately and miss the course in Sydney. Will you be holding anymore after September 28?
Thanks
Sarah
Hi Laurel,
when are the next courses in Sydney? Unfortunately I missed out on this one.
KR
Emma
I think there might be a mistake in the advert. You sent in on 22nd but the text says that the early bird finishes on 22nd. Have a look at the beginning of your advert.
Thanks!
Thankyou Roslyn – fixed now. The 30th Jan for Social Media Marketing earlybird and end of Feb for the 1/2 day courses. Cheers
Hello Laura and Team,
Unfortunately I missed your Feb 15 workshop in Sydney. Would you mind letting me know when you plan to hold your next one?
Look forward to hearing from you.
Kind regards,
Linny Gompes
Project Officer, Macquarie University