Services

Social Media Audit

Companies wanting to understand what is happening to their brand online - anyone can do a Google Search, but a social media audit and presentation will help you undestand contextually the content being created by your customers, the tools they are most likely to use, and the communities they are most likely to discuss your products and services. (POA)

Workshops:

Bespoke, handson, interactive workshops with outcomes that can be implemented by the team across the organisation: half day, one day and two day workshops that challenge and engage staff in a fun yet informative way. From $1900:

  • The Social Media Audit
  • How to Build and Manage Online Communities and Forums,
  • Creating and Running a Social Media Campaign
  • Engaging with Social Networks
  • Managing the Conversation
  • Social Media Monitoring
  • Web 2.0 - Facebook, blogs and Marketing
  • How to Blog in a Corporate Environment
  • Government 2.0 and Social Media Case Studies
  • Enterprise 2.0 and Communications

Please see Testimonials or email (lpapworth at gmail.com) or ring (0432684992) for more information.

Presentations & Keynotes:

Inspiring, strategic, enlightening presentations on Web 2.0/3.0, social media, the social network economy (digital economy) and the future of online community for business. Priced from $1000:

  • Where’s the Money? Monetising Social Networks
  • Mobile Phone Social Networks
  • Understanding Social Media in the Business Sector
  • The Future: Live Web and Virtual Worlds,
  • World of Warcraft for Business,
  • Second Life for Business,
  • How to Develop Social Media Campaigns,
  • At War with Your Customer (anti-branding communities).

Please see Testimonials or email (lpapworth at gmail.com) or ring (0432684992) for more information.

Building and Managing Social Networks:

Are you looking to build a branded social network on your own site? Integrate your social media campaigns into social networks such as Facebook, MySpace, Second Life or Twitter? Are there already forums and chat groups around your brand that you would like to engage with, in a holistic way? Laurel has indepth practical and strategic experience in building and maintaining social networks and can either create and manage the community toolbox or help you create and manage your own. Join the discussion today! (POA)

Intensive Live-In Residentials

An important tool to ensure indepth understanding of the changes facing the digital economy they are geared toward manifesting outcomes that are observable and sustainable

  • strategy to bring about cultural change such as the building of the corporate online community
  • project and product development by working with developers and staff together to build a prototype that demonstrates the collaboration and engagement possibilities across mobile, virtual worlds and 2D social networks.

Whitepapers:

Laurel brings her 20 years of social network knowledge to strategic research, preparing stragegy documents, audits and outcome statements. She presents the findings at senior level to ensure maximum leverage and buyin from stakeholders. Please see Testimonials or email (lpapworth at gmail.com) or ring (0432684992) for more information.

Investors and Board Advisory

Laurel Papworth regularly provides advice and strategies to companies interested in investing, or venture capitalists investigating, social networks. Advice ranges from high level one-off briefings to hands-on longterm project development.

Effective Cultural and Strategic Change

Laurel Papworth works with Executives, Directors, Marketing and Technical teams as an educator, facilitator and cultural change leader. The primary focus is on understanding Web 2.0 both in the company (Enterprise 2.0) and with the consumer (customer communities/social networks)

Company Conferences and Offsites

Laurel Papworth runs one and two day workshops on Web 2.0 focussing on social networks for key media, telecommunications and market leaders around the world. She also provides presentations as part of company offsites that range from a ‘fun’ look at Facebook and YouTube to serious discussions on how consumers are co-opting the economy.

Professional Educator and Facilitator

Laurel teaches a number of courses at the University of Sydney (Professional Development) including Web 2.0 - YouTube Blogs and Marketing, How to build a social network and How to Blog.

Global Reach

As a senior advisor on social networks for 20 years, Laurel has advised on social network strategies in Asia (Cisco), Europe (UUNet), Middle East (MBC), New Zealand (Telecom New Zealand) and the US (virtual world companies)