How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day campaign includes a social media strategy competition.
Why I tweeted what I did, during the Sydney Siege. Crisis Comms and managing negative tweets. Is Ignore an option?
A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a downloadable template documetn for writing the strategy. Online in December 2014. Or inhouse (corporate workshop)
A 3 day intensive social media workshop for small groups (8-10) on Facebook, Twitter, social media strategy, campaigns, measurement. Bring your laptop!
16 tips to understanding and using hashtags from communities of interest, to search, to measuring velocity to #socialmedia discoverability. Hashtags are important!
Sometimes brands respond to negative criticism with humour – and merchandising. Here are some funny examples of #socialmedia and companies responding to trolls.
Using trolling as a marketing campaign on social media. Advertising used to be so polite. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual. Today it seems that every brand voice is experimenting with being obnoxious to get those much needed eyeballs that wander the ‘net lost in the Attention Economy. Dissing competitors is du jour.
Social Media and Voice? Do you have the guts to go cheeky? Well, your fans might.