[...] while ago I put together an argument detailing the rise of Social Media Proprietors and I have more examples of social media monetization and a podcast on social media revenue called [...]

Hi Laurel,
I don’t actually disagree with this at all: “MSM journalists should have collaboration and views written into their KPIs”. The problem is how to manage it on a practical level when even getting many journalists to read their own or competitors’ papers is hard enough. For a long time it amazed me that no one in any newsroom I had seen up until quite recently used RSS readers. That is changing though, and perhaps your suggestion is not far from becoming reality, or “actioned” as they say in KPIspeak.