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	<title>Comments on: Monetization: Facebook Revenue and Business Model</title>
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	<link>http://laurelpapworth.com/monetization-facebook-revenue-and-business-model/</link>
	<description>The Business of Social Media, Online Communities &#38; Social Networks</description>
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		<title>By: Jack</title>
		<link>http://laurelpapworth.com/monetization-facebook-revenue-and-business-model/comment-page-1/#comment-4754</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Thu, 13 Aug 2009 06:40:29 +0000</pubDate>
		<guid isPermaLink="false">http://laurelpapworth.com/?p=2604#comment-4754</guid>
		<description>why people spend real money to buy virtual goods, like gifts in Facebook?or land, clothing in Second Life</description>
		<content:encoded><![CDATA[<p>why people spend real money to buy virtual goods, like gifts in Facebook?or land, clothing in Second Life</p>
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		<title>By: www.kruppyrants.blogspot.com</title>
		<link>http://laurelpapworth.com/monetization-facebook-revenue-and-business-model/comment-page-1/#comment-4514</link>
		<dc:creator>www.kruppyrants.blogspot.com</dc:creator>
		<pubDate>Wed, 15 Jul 2009 00:32:07 +0000</pubDate>
		<guid isPermaLink="false">http://laurelpapworth.com/?p=2604#comment-4514</guid>
		<description>Wow interestings stats. You&#039;re absolutely right though come to think of it. MySpace have signed major event deals with Optus and other cross brand promotions with Visa. enjoyed the post!</description>
		<content:encoded><![CDATA[<p>Wow interestings stats. You&#8217;re absolutely right though come to think of it. MySpace have signed major event deals with Optus and other cross brand promotions with Visa. enjoyed the post!</p>
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		<title>By: Nick Roshon</title>
		<link>http://laurelpapworth.com/monetization-facebook-revenue-and-business-model/comment-page-1/#comment-4495</link>
		<dc:creator>Nick Roshon</dc:creator>
		<pubDate>Mon, 13 Jul 2009 14:49:48 +0000</pubDate>
		<guid isPermaLink="false">http://laurelpapworth.com/?p=2604#comment-4495</guid>
		<description>Ah, of course - the GOOG Myspace deal is probably a large chunk of that. Great post!
.-= Nick Roshon&#180;s last blog ..&lt;a href=&quot;http://nickroshon.com/social-media/myspace-makes-more-ad-money-than-facebook&quot; rel=&quot;nofollow&quot;&gt;MySpace still makes more ad money than Facebook!?&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Ah, of course &#8211; the GOOG Myspace deal is probably a large chunk of that. Great post!<br />
.-= Nick Roshon&#180;s last blog ..<a href="http://nickroshon.com/social-media/myspace-makes-more-ad-money-than-facebook" rel="nofollow">MySpace still makes more ad money than Facebook!?</a> =-.</p>
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		<title>By: Laurel Papworth</title>
		<link>http://laurelpapworth.com/monetization-facebook-revenue-and-business-model/comment-page-1/#comment-4492</link>
		<dc:creator>Laurel Papworth</dc:creator>
		<pubDate>Mon, 13 Jul 2009 12:25:53 +0000</pubDate>
		<guid isPermaLink="false">http://laurelpapworth.com/?p=2604#comment-4492</guid>
		<description>Advertising is not a strong player in social media monetization. MySpace makes $2.17 per year per member mostly from ads. CyWorld doens&#039;t have any advertising and makes around $17 per member. Habbo is similar. And both have around the same number of members as MySpace. 

Beacon is still there - don&#039;t listen to the small echo chamber that tried to have it stopped. Go to Settings-&gt;Privacy-&gt;settings and make sure you are set on what you want...</description>
		<content:encoded><![CDATA[<p>Advertising is not a strong player in social media monetization. MySpace makes $2.17 per year per member mostly from ads. CyWorld doens&#8217;t have any advertising and makes around $17 per member. Habbo is similar. And both have around the same number of members as MySpace. </p>
<p>Beacon is still there &#8211; don&#8217;t listen to the small echo chamber that tried to have it stopped. Go to Settings->Privacy->settings and make sure you are set on what you want&#8230;</p>
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		<title>By: David Krupp</title>
		<link>http://laurelpapworth.com/monetization-facebook-revenue-and-business-model/comment-page-1/#comment-4490</link>
		<dc:creator>David Krupp</dc:creator>
		<pubDate>Mon, 13 Jul 2009 12:01:07 +0000</pubDate>
		<guid isPermaLink="false">http://laurelpapworth.com/?p=2604#comment-4490</guid>
		<description>I have always thought that Facebook was holding back on traditional display ad revenue because they didn&#039;t want to &#039;piss off&#039; their users, like I think MySpace has with prominant ads throughout the site. If you ask Facebook users about the ads on the site many of them will say &quot;ads? what ads.&quot; Ask a MySpace user the same question and your answer will be very different.

I once read somewhere that not pissing off the users with such prominant ads was important for Zuckerburg. I commend him for this but with the beacon advertising model falling over before it had even lifted off and no other advertising model seriously following suit I would be concerned that the next generation social network (I would forget about Twitter as being a serious competitor) that competes with Facebook might take their audience away advertising revenue with them.

Perhaps money isnt the most important thing for Zuckerburg, but that might not be the case for Facebook&#039;s major backers?</description>
		<content:encoded><![CDATA[<p>I have always thought that Facebook was holding back on traditional display ad revenue because they didn&#8217;t want to &#8216;piss off&#8217; their users, like I think MySpace has with prominant ads throughout the site. If you ask Facebook users about the ads on the site many of them will say &#8220;ads? what ads.&#8221; Ask a MySpace user the same question and your answer will be very different.</p>
<p>I once read somewhere that not pissing off the users with such prominant ads was important for Zuckerburg. I commend him for this but with the beacon advertising model falling over before it had even lifted off and no other advertising model seriously following suit I would be concerned that the next generation social network (I would forget about Twitter as being a serious competitor) that competes with Facebook might take their audience away advertising revenue with them.</p>
<p>Perhaps money isnt the most important thing for Zuckerburg, but that might not be the case for Facebook&#8217;s major backers?</p>
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		<title>By: Kevin Leversee</title>
		<link>http://laurelpapworth.com/monetization-facebook-revenue-and-business-model/comment-page-1/#comment-4489</link>
		<dc:creator>Kevin Leversee</dc:creator>
		<pubDate>Mon, 13 Jul 2009 11:58:49 +0000</pubDate>
		<guid isPermaLink="false">http://laurelpapworth.com/?p=2604#comment-4489</guid>
		<description>Interesting, I read this right after a post by Good Ol Seth Godin on the cost of CPM...Doc Searls keeps saying all advertising will go away...I don&#039;t know about it being extinct but what I do know is that the model does not really work maybe the digital ghost concept that John Battelle keeps talking about will follow us and learn about us making everything cross platform...hmm good idea we should build it.  ha
.-= Kevin Leversee&#180;s last blog ..&lt;a href=&quot;http://www.managesocial.com/blog/2009/07/08/small-world-math-michael-jackson-and-tragedy-of-the-commons/&quot; rel=&quot;nofollow&quot;&gt;Small World Math, Michael Jackson and Tragedy of the Commons&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Interesting, I read this right after a post by Good Ol Seth Godin on the cost of CPM&#8230;Doc Searls keeps saying all advertising will go away&#8230;I don&#8217;t know about it being extinct but what I do know is that the model does not really work maybe the digital ghost concept that John Battelle keeps talking about will follow us and learn about us making everything cross platform&#8230;hmm good idea we should build it.  ha<br />
.-= Kevin Leversee&#180;s last blog ..<a href="http://www.managesocial.com/blog/2009/07/08/small-world-math-michael-jackson-and-tragedy-of-the-commons/" rel="nofollow">Small World Math, Michael Jackson and Tragedy of the Commons</a> =-.</p>
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		<title>By: teddlesruss</title>
		<link>http://laurelpapworth.com/monetization-facebook-revenue-and-business-model/comment-page-1/#comment-4488</link>
		<dc:creator>teddlesruss</dc:creator>
		<pubDate>Mon, 13 Jul 2009 11:19:57 +0000</pubDate>
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		<description>Makes one wish one had thought of these ideas first...  Now to figure out how to sell virtual birthday cake on my blog... %)
.-= teddlesruss&#180;s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/TedalogLiteII/~3/VThn8cfE9cQ/hi-honey-im.html&quot; rel=&quot;nofollow&quot;&gt;Hi Honey, I&#039;m...&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Makes one wish one had thought of these ideas first&#8230;  Now to figure out how to sell virtual birthday cake on my blog&#8230; %)<br />
.-= teddlesruss&#180;s last blog ..<a href="http://feedproxy.google.com/~r/TedalogLiteII/~3/VThn8cfE9cQ/hi-honey-im.html" rel="nofollow">Hi Honey, I&#8217;m&#8230;</a> =-.</p>
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