Mobile Web: Ikea and Twitter

by Laurel Papworth on January 24, 2009 · 5 comments

ikeaA tale of retail, a band of brand brothers… ok enough already?

OzDJ tweeted to me this story. I followed it up by looking at his blog. – check it out.

not as mediocre as he thinks :P

not as mediocre as he says :P

I thought I would lay it out, in pictures. Well actually it’s told in text less than 140 characters, but I put it up as pictures. *confuzzled*

Wandering Rhodes Mall next to Ikeabegging querybegging part 2ikea-4ikea-5And the final resolution:

Share photos on twitter with Twitpic

If you get lost, check out the full story at OzDJ’s phlog. Follow him (Derek Jenkins) on Twitter @ozdj and follow Matthew Hall @aDB.

Two things: I don’t know how well those two know each other, in real life. and I’m not sure it matters. When you see the same people’s tweets go by, day in and day out, you get an idea of them and their reputation. I don’t really know either of them well but i would totally let them do my shopping. Well, Ikea, not shoes. :P

The second thing I guess is the Invisible Audience. It’s the unexpected that I enjoy. Ten or twenty people that I know well, and who’s blogs I read tend to bring me an echo chamber of information. It’s the data points, the FOAF (friend of a friend) that brings the unexpected. Watch the stream go by, dive and find a nugget, ignore the rest. Fascinating.

The third thing – oh, I said two? never mind :P – is the mobile web. How much discussion can there be when everyone is tied to a desk and monitor? Or at least, how does the conversation change when it is live, outside and dynamic, integrating virtual and real? Think about this: could this conversation have happened if Twitter was not mobile?

I have a small chance of having a friend at Ikea on a day when I need them to be there, and only a slightly bigger chance of knowing that they will be there on that day. But with a reasonably large Sydney Twitter audience, I could have them working at all sorts of things. Picking up my drycleaning, buying me books, checking out prices. *rubs hands with glee* The sign of success is the ability to delegate. Maybe I’ll find someone to write my blog? o.O

Buzz it!

Popularity: 1% [?]

Bookmark This:
  • email
  • Add to favorites
  • Twitter
  • Facebook
  • StumbleUpon
  • del.icio.us
  • LinkedIn
  • TwitThis
  • Technorati
  • Digg
  • Live
  • Google Bookmarks
  • NewsVine
  • Tumblr
  • Reddit
  • MySpace
  • Slashdot
  • Netvibes

Technorati Tags: , , , , , ,

Related posts

{ 1 trackback }

7 ways Twitter shifts the social media paradigm | Digital Tip
February 2, 2009 at 1:18 am

{ 4 comments… read them below or add one }

1 Derek Jenkins January 24, 2009 at 2:38 pm

Ye Gods you work quickly, Laurel. :-)

For the record, I wouldn’t know Matthew (@aDB) if I bumped into him. We’ve only ever conversed by twitter and (to a much lesser extent) email. I’ve been able to help him in the past and he was generous enough to return the favour.

Social media/networking at its best, I say.

Regards

Derek

Derek Jenkins’s last blog post..Blackout in Newtown.

Reply   More from author

2 neerav January 26, 2009 at 11:50 pm

How curious .. Derek aka @OzDJ seems to be at the nexus of interesting events in the last few days

We were nearby each other in Newtown on Friday when there was a powercut

We tweeted almost simultaneously about the event, swapped information and then met to say hi http://phlog.net/entry/1161226

Reply   More from author

3 Laurel Papworth January 27, 2009 at 2:21 pm

Wow! “Twitter moments – it’s moments like these you need… Twitter” :P

Reply

4 Derek Jenkins April 4, 2009 at 10:11 pm

Hey ya, Laurel. Not sure if you saw the latest story http://phlog.net/entry/1222702

Derek Jenkins’s last blog post..A postscript to The New Inventors series – the POWER of Twitter.

Reply   More from author

Leave a Comment

Additional comments powered by BackType

Previous post:

Next post: