6 Comments

  1. Laurel, you make a good point: “If TV watchers are not paying attention to the screen during advertisements, it’s not even ambient noise as they are busy reading and responding to tweets on Eurovision fashion and pitchy voices on popular talent shows. The attention is elsewhere.” An answer may be that advertisers should reimagine their model. Yes, they should continue to place sponsored posts on Facebook and Twitter surrounding a popular show, but also look to underwrite the content itself. In fact, as tools emerge that combine the two screens, opportunities abound for advertisers to get in front of eyeballs pre- and post-show.

  2. Laurel, you make a good point: “If TV watchers are not paying attention to the screen during advertisements, it’s not even ambient noise as they are busy reading and responding to tweets on Eurovision fashion and pitchy voices on popular talent shows. The attention is elsewhere.” An answer may be that advertisers should reimagine their model. Yes, they should continue to place sponsored posts on Facebook and Twitter surrounding a popular show, but also look to underwrite the content itself. In fact, as tools emerge that combine the two screens, opportunities abound for advertisers to get in front of eyeballs pre- and post-show.

  3. Good Points Laurel. As we all know now everything is going social in every aspect. Advertisement agencies getting more hits from the social sites as compare to the TV shows or add. Time has been changes people always up to date with their iPad.

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