Facebook Twitter for Business course

Facebook & Twitter for Business computer based course

This is a hands-on computer based course that takes you step by step through how to create, edit, tweak and promote a Facebook and Twitter campaign. We use various Facebook and Twitter tools (including 3rd party development) to build and manage business campaigns online – by both teamwork and individual use of internet enabled PCs. The course is aimed at those who are investigating Facebook and Twitter for business purposes but will also suit personal or hobbyists interested in knowing more about both social network services.

One of the Laurel’s popular classes for computer based social media

PREREQUISITES Please bring your logons or an email logon and password details for social media sites such as Facebook & Twitter that require email verification. This course is hands on, not theory.

Dates & Locations & Booking Information

This is a popular course due to the practical hands-on nature of the exercises and tools used for creating Twitter and Facebook campaigns. Costs for 1 day include lunch and breaks, and a workbook, held in a computer lab.

• SINGAPORE 27th October 2009 $620 SGD BOOK HERE Facebook, Twitter for Business
• HONG KONG 10th November 2009 $450 USD BOOK HERE Facebook, Twitter for Business
• BRISBANE March 2010
• SYDNEY March 2010

Can also be run inhouse, please email laurel (at) laurelpapworth.com for a quote.

OTHER COMPUTER BASED SOCIAL MEDIA COURSES ARE AVAILABLE.

Learning Outcomes

• have an overview of  how Facebook is being used personally and by companies
• how to set up and edit a Facebook Fanpage
• tips for creating Facebook ads to gain more traction
• measuring the Facebook campaigns
• have an overview on how Twitter is being used personally and by companies
• use 3rd party Twitter tools to find people, monitor conversations and save time
• use 3rd party tools to find and gain people interested in your tweets
• monitor and measure sentiment, reach, exposure and velocity of Twitter engagement

Topics Covered

• 9:30 – 10:45 am Setting Up Facebook
  

Selecting private and public profiles, establishing identity and trust. Closed gated communities connecting with open discussions. Finding and monitoring groups on Facebook.

• 10:45 – 11:00 Break

• 11:00 – 11:50 Create a Fanpage

Tips with regards to creating a Facebook Fan Page, inviting fans. Set up your administration panel and understand the metrics.

• 11:50 am – 12:30pm Facebook ads

Tips on writing Facebook ads. Create an ad, target it to prospective customers or fans. Different types of ads. Per click vs per 1000 impressions. Note: Facebook requires your credit card for ads to go live, but you may choose to ‘draft’ one.

• 12:30 am – 1:15pm Lunch (provided onsite)

• 1:15 pm – 2pm Setting up your business Twitter account
  

Logon to Twitter and set up your profile for maximum benefit. Understand the rituals and ‘politics’ of the Twitter community. A look at trust and reputation in Twitter community, and tools to build yours further.

• 2:00pm – 2:50pm Building a Twitter audience
  

We will log onto a variety of tools that grow audience followers. Understand the pros and cons of auto-return follow, auto-follow, keyword follow and auto-direct messaging. If you don’t know what that means, don’t worry – the afternoon is to explore!

• 2:50pm – 3:10pm Break

• 3:10pm 4:00pm Additional Twitter tools
  

There are amazing Twitter tools out there – literally thousands, everything from augmented reality tweets floating down the street, to map mashups to marketing analytics that monitor the number of discussions, velocity, reach, and sentiment of your brand’s keywords. Find out which twitterers have high ratings on velocity, reach, generosity and other metrics.

• 4:00pm 5:00pm Exercises

Additional exercises and question/answer sessions.

Computer classes using social media tools for business

Testimonials

A total of two hundred and twenty three people attended the event and one hundred and fifty four of those submitted an evaluation form. Of those 154 (attendees): 92% indicated they would implement what they had learnt in their business. 98% rated the presenter’s delivery of the workshop as good to excellent. Department of State and Regional Development workshops to small business.

I just wanted to thank you for a great course day last Friday. I found the content really interesting, and ending up spending the entire weekend on the internet – updating my blog, setting up Feedburner, and expanding the fan pages on facebook for my band! Emily Copeland, FBI Radio

“It’s been almost a year since Making Links and your amazing workshop. I have just signed off on the scoping for a new website for Autism Spectrum Australia with the intranet not far behind – all to be driven by web 2.0 tools. Thanks for the inspiration!” Anthony Perl, Communications Manager, Autism Spectrum Australia (Aspect)

As one of Australia’s preeminent thinkers in social media and virtual worlds, Laurel deconstructs the buzz words and brings social concepts to a mass audience through engagement and demonstration Duncan Riley, CEO of Inquisitr and ex-TechCrunch

More Testimonials here

Additional Information

Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. She is a (global) AdAge Power150 blogger, and a top 5 blogger in Australia, and in the top 10 Twitterers for Australia and Asia . Teaching social media marketing classes since 2005, at the University of Sydney, Uni of Western Sydney, Australian Film, Television and Radio School and others, Laurel’s classes are also popular in Singapore, Hong Kong and New Zealand. More on the About page or email laurel@laurelpapworth.com