Jun 262011

How to craft a billion dollar business. Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. Etsy themselves don’t sell anything, they offer to match dressmakers and vintage resellers with fashionistas looking for a bargain with a story and style.

Given that I am still asked if there is money in online communities, I thought it would be interesting to look at how much revenue Etsy.com makes since they started in 2005.

2005 – $166,000 in sales.

For 2007: Etsy’s 2007 gross merchandise sales reached $26 million in 2007

For 2008: Etsy’s 2008 gross merchandise sales reached $88 million in 2008. Jan 2008 – 50 employees, 650,000 members, 120,000 sellers. 127 countries. (Etsy blog)

Feb 1 2009: $100 million worth of goods were sold on Etsy in 2008. The company is generating over $1 million/month in revenue, Kalin told me. (Michael Arrington, TechCrunch) about 1.7 million visitors a month.

August 2009: $15 million turnover of product in August 2009

November 2009: 3.4 million views a month & Kalin reports that gross merchandise sales on Etsy is “approaching 200 million in goods sold this year,” which is double last year’s amount. from TechCrunch again. SFGate: Etsy’s 2009 gross merchandise sales reached $130 million at the end of October. Etsy keeps 3.5% of those sales for its revenues.  Other revenue streams include listing fees ($0.20/item), and fees for listings that appear on category searches and on a link from the homepage. Note: craft industry is a 27.4 billion industry in US in 2009. (Maine)

2009: 35% of sales come in holiday season. 180 million sales for 2009. Maine.

28 October 2010: 150 staff. Revenue was 15-20million in 2009, 5 million members. “It’s $300 million — with A, B, C, D, and E funding — as valued by our latest investment from Index Ventures. But that doesn’t really interest me. The value that Etsy provides to its shareholders and community is much, much longer-term. [People involved with] Etsy are on board for the long haul. It will outlive me and everyone working there.” (Rob Kalin, CEO Etsy on Bloomberg) The New York company tallied $273.2 million in sales through November (maine)

December 2010: Etsy, the eBay for arts and crafts, is set to see $400 million worth of business on its site this year, the New York Times reports. Of that $400 million, Etsy’s slice of revenue will be in the range of $30-$50 million. It generates revenue from listing fees, processing fees, and other fees like prominent display for what people are selling (SFGate San Fran Chronicle)

January 2011: Etsy’s 6.9 million vendors live in more than 150 countries. Planning to do 1 billion dollars of sales in 2011 and between 30-50 million in revenue.

What’s your favourite peer to peer economy commuity?

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  • http://twitter.com/wess/status/85574750335799296 David Wesson

    Great article on Etsy.com by @SilkCharm estimated $1 billion in sales this year wow !http://bit.ly/kgE581 #socialcommerce

  • http://twitter.com/talent_source/status/85667458043740160 Louise Morris

    Etsy.com: Online Community Revenue http://bit.ly/l5S9nN member to member social network reaching 1 billion in sales this year.

  • http://twitter.com/bubblesandburps/status/86038134915203072 BubblesandBurps

    Etsy.com: Online Community Revenue via @SilkCharm http://j.mp/jt3mrx #cmgr

  • http://twitter.com/kimdezen/status/87693860087676928 Kim Dezen

    #etsy – 1 billion dollars of sales in 2011 and between 30-50 million in revenue http://bit.ly/j82emS

  • http://twitter.com/beachsidecr8ve/status/87706474867986432 Beachside Creative

    #etsy – 1 billion dollars of sales in 2011 and between 30-50 million in revenue http://bit.ly/j82emS

  • http://twitter.com/entertainbn/status/87862751065686016 EntertainBrighton

    http://tinyurl.com/3cco4qx #Etsy.com: Online Community Revenue

  • http://twitter.com/markusgiesen/status/88046311512866816 Markus Giesen

    #etsy – 1 billion dollars of sales in 2011 and between 30-50 million in revenue http://bit.ly/j82emS

  • http://twitter.com/embraddles/status/88430671453896704 Emma Bradley

    love Etsy! RT @Topsy RT: Etsy.com: Online Community Revenue | @SilkCharm | Laurel Papworth http://t.co/7UsPV0H

  • http://twitter.com/bgcallam/status/89175781980377088 Benjamin Callam

    http://j.mp/oDeHZm Damn @mintparcel! This was all you!

  • http://twitter.com/idoublera/status/91352916232900608 irashabriz

    Etsy.com: Online Community Revenue | @SilkCharm | Laurel Papworth http://bit.ly/iUcNUi

  • http://ubuntuwoman.posterous.com/61185963 Ubuntu

    I think Etsy is another great example of making a huge turnover from a concept already implemented (EBay), and applying it to a niche market (Arts & Crafts)…


  • http://twitter.com/nathanaelb/status/106174033783033857 Nathanael Boehm

    Etsy banking on $1 billion in sales this year with $50 million revenue – pretty impressive! http://t.co/obo4xtY

  • jm

    Except that Etsy is wrecking its brand by not curating it well. Between the non-vintage resellers posing as crafters and resellers, and the heavy-handed moderation of its community members in forums, it will go the way of eBay (which used to be cool, and then turned into junk central).

  • Pingback: Paywall for News.com and Online Community Social Media | @SilkCharm | Laurel Papworth

  • http://twitter.com/ptdix/status/133660193782366209 Patrick T. Dixon

    http://t.co/bNwGZ4t5: Online Community Revenue: http://t.co/j5M6Zmtb

  • http://www.organicseocopywriters.com/ SEO Copywriter

    This looks like a great source for content inspiration. I will explore Etsy some more to see what information I can gather. Thank you!

  • Pingback: BrianSJ

  • Pingback: Etsy, the Ebay for arts and crafts | Beyond the Beyond | Wired

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