I”m giving away a free ticket to Connectnow that starts tomorrow. I know, late notice, but I just had a yummy Easter holiday and well, all the cool kids are already going.
I asked the speakers for their favourite blog post (their own blog) and this was their response – it might help for you to get to know them before tomorrow’s conference:
- Tara Hunt, author of Whuffie Factor (here’s a taste – minding the gap):
- Debs Shultz from USA who is still making up her mind which blog post to send me.
- Brian Solis doesn’t believe in viral marketing:
- Simon Mainwaring – the doing versus the being of branding
- and me – my fave blog post of all time that I have written would have to be… all of ‘em.
In September 2008 at Web 2.0 Expo in New York, I shared something that many, to this day, believe to the contrary, “There is no such thing as viral marketing.”
The declaration was empathetic in its direction to those marketers who have been on the receiving end of directives instructing them to create and unleash viral content. In parallel, the statement was aimed at those decision makers who assign such projects.
Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral. Yet, we’re asked repeatedly to create viral videos, posts, and other social objects that will trigger an endless array of retweets, pages and profiles that immediately attract fans and followers accompanied by a deafening wall of sound propelled by word of mouth.
Content doesn’t make something viral; people are the primary source of powering social objects across the attention nodes that connect the human network.
Anyway I have a free ticket to give away to ConnectNow so if you want it tell me your favourite blog post that you have written or read on social media – the conference is tomorrow. So I’ll notify you – if you leave details in comments – later tonight. Sorry but I only realised I had ‘em as I left for Easter. Bad me.