MacDonalds Chant Off. User Generated Content is a horrid term, how about we use Consumer Generated Media? Or even better, People Creating Stuff. From New York Times: The year was 1974: gas prices were high, inflation was rampant and an unpopular Republican occupied the White House. McDonald’s introduced a spirit-lifting jingle: “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun.” Now it is 2008, and McDonald’s is reviving it as a TV commercial. The company has asked consumers to write their own songs using the exact words of the jingle, and submit them to a Continue Reading…
Jul 192008
Posted by Laurel Papworth at 8:23 pm Tagged with: 40th anniversary of the Big Mac, Advertising, gas prices, MySpace, social media, social networks, user generated content, White House
Jul 132008
I speak sometimes about Olive Riley to people who insist on throwing the “only kids and geeks use social media sites” at me. Olive Riley blogged at http://www.allaboutolive.com.au and was a popular blogger. In the same vein as geriatric1927 on YouTube I guess. The article from SMH (hat tip: Gary Hayes) World’s oldest blogger makes final post Olive Riley and Mike Rubbo – Farewell Olive, your posts will live on in our hearts. The Australian woman renowned as the world’s oldest internet blogger has made her final post, aged 108. Olive Riley, of Woy Woy on NSW’s central coast, died Continue Reading…
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Posted by Laurel Papworth at 9:28 pm Tagged with: AAP, America, Brisbane, cough, Darren Stone, internet blogger, internet friends, Mike Rubbo, NSW Central Coast, Olive Riley, Online Communities, Palmdale Cemetery, Queensland, Russia, seniors, social media, Social Media Australia, social media sites, Sydney Swans, user generated content, youtube
Jun 302008
Synopsis. Cannes viral video award was won by Speed Undressing – and mightily pissed off the “client” JC Penney. Agency User Generated Content Anyone? (AUGC) I wrote earlier about Save Our Advertising: speak up, get with it, get engaged with the online community, connect. And I’m speaking to the advertising agencies themselves, not their clients. From Opinionopolis: As someone who works in advertising, and has worked in advertising for well over a decade, this is simply very, very funny. Ever since I can remember the award shows have been dominated… well, not “dominated”, but something darn close… by ads that Continue Reading…
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Posted by Laurel Papworth at 4:11 pm Tagged with: Advertising, anti advertising, anti brand, anti community, anti marketing, anti-branding, client’s product, Online Communities, social media, Social Media Australia, social networks, user generated content
Jun 302008
Beautiful new site – mashup of tags and Flickr photos and galaxies of planets called Tag Galaxy:The white thing glows and bounces around.I put in ButterfliesIt auto created planets made from related tagsUnfortunately, flat pictures JPGs can’t how you how to make this full screen, or how the photos fly on, or how to spin – WHEEEEE – the globe. Hours and hours of fun for the whole family. Oh, ok, not hours. We are so creative with social media, when the RSS etc are opened up, aren’t we? Tags: consumer generated media, user generated content, web 2.0, social media, Continue Reading…
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Posted by Laurel Papworth at 12:56 am Tagged with: Folksonomy, social media, Taxonomy, user generated content, web 2.0
Jun 262008
EDIT: thanks to ServantOfChaos for pointing me to TrukStop I was thinking about how we’ve always added our two cents worth to content we like. When I was growing up, Doc Neeson and The Angels had this song:Pristine version, from telly, but expletives are added in YouTube comments *laughs* After Doc Neeson (?) sang the main line “Am I Ever Gonna See Your Face Again” the crowd would scream back: No Way! Get F**ked! F**k Off! It got to the point where he would pause and point the mike to the audience for them to scream and go wild.User generated Continue Reading…
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Posted by Laurel Papworth at 9:02 pm Tagged with: Australian Labor Party, cent, cricket, Gavin Heaton Tags, Head, Melbourne, NEW YORK, Online Communities, Paris Hilton, Prime Minister, rubber, Shazza, social media, Social Media Australia, social networks, The Angels, USD, user generated content, youtube
Jun 252008
… or evolve it? PHYSICIAN, HEAL THYSELF. The Gruen Transfer is buzzing: As of last night, 6100 spoof ads had been edited, scripted and uploaded to the website by viewers of The Gruen Transfer, the 10-part series which has been watched by more than 1 million viewers each week.(Julian Lee, Sydney Morning Herald, Monster Mash Gives Ad Boss Nightmares) Here’s the clincher for me: But some in the industry are less enthusiastic. Clemenger’s Mr Morgan said the advertising industry has been “led like lambs to the slaughter” to take part in “a slapstick show” and that the industry should have Continue Reading…
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Posted by Laurel Papworth at 5:15 pm Tagged with: ABC, Advertising, advertising industry, anti advertising, anti marketing, anti-branding, Morgan, Social Media Australia, USD
Jun 202008
From The Asia Times Online: Party time at South Korea’s protest 2.0 By Sunny Lee SEOUL – This is strange. Even as anti-government demonstrations in South Korea go, this is an odd, odd scene. Even a foreigner thinks so. “I have never seen anything like this before,” said Jeff Lazar, an American activist observing the ongoing protests here over the import of beef from the United States. “It’s like a festival. They are even using a laser projector to write their protest words in the air. It’s effective because it’s fun. It’s also a sure attention-grabber,” he adds. This was Continue Reading…
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Posted by Laurel Papworth at 11:00 pm Tagged with: laser, Online Communities, S.K., semi-official news agency, social media, social networks, user generated content, Yonhap
Jun 152008
I have spoken – publicly at conferences, and here on the blog – over the last couple of years at least, about the need for an unIndustry organisation to protect our content from interactive, new and digital media agencies, amongst others. Here’s another example of why (definatalie): Get FUNK’D! Say no to design contests. FUNK’D have posted in the Red Bubble forums (and I suspect a few others) about their label competition. Please consider absolutely all the entry conditions before entering a design contest like this. From their website’s FAQ: Do you offer a cash prize?We do not offer a Continue Reading…
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Posted by Laurel Papworth at 1:56 am Tagged with: anti advertising, anti marketing, creative services, ethics, Online Communities, social media, Social Media Australia, social networks, user generated content
Jun 022008
Hi I’m speaking on Tuesday 17th June to a bunch of freelance journalists: INVITATION Facebook, blogging and freelance journalism The Sydney Freelance Journalists Group (MEAA) invites you to find out why social media sites like Facebook, Flickr, LinkedIn and Blogger could be vital to your future as a freelancer. Join fellow freelance journalists at a historic venue at The Rocks and stay on for free snacks and networking. When: Tuesday 17 June 2008, arrive 6 p.m. for a 6.30 pm. start Where: Orient Hotel, 89 George Street, The Rocks, Sydney Topic: Facebook, blogging and freelance journalism Speaker: Laurel Papworth, leading Continue Reading…
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Posted by Laurel Papworth at 3:09 pm Tagged with: Jeddah, laurel papworth, Online Communities, Orient Hotel, public relations activities, Saudi Arabia, senior consultant, social media, Social Media Australia, social networking tools, social networks, speaker, Sydney, university of sydney, University of Western Sydney, user generated content
Jun 012008
Children are being asked to make little propaganda movies to educate themselves about how wrong is the PIRACY of movies and music. From the Australian: Children to produce content for copyright infringement THE industry body charged with fighting film and television piracy will ask schoolchildren to make their own films in a marketing push that aims to teach a new generation the importance of not infringing copyright. An innovative marketing campaign that capitalises on the rise of user-generated content will be launched in primary and secondary schools this month in a bid to instil in children an understanding of how Continue Reading…
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Posted by Laurel Papworth at 4:22 pm Tagged with: Australian Federation Against Copyright Theft, social media, Social Media Australia, user generated content
May 132008
Oops I have no time to blog today. So it’s lists all the way… Web 1.0 is not Social Media – A pretty Brochure site – Products, Service, Support, Press Centre, About Us, Contact, – interactivity meant point and click, print, submit form, fill in a poll – host provides content, user views content New Media, Interactive Media, Digital Media are not Social Media – Pretty game and clickety-click sites – puzzles, play videos, be guided through the site by flash navigation – macromedia games and toys to play with – host provides the content, user clicks through the content Continue Reading…
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Posted by Laurel Papworth at 9:40 pm Tagged with: content rich site, empty site, media experts, Online Communities, Press Centre, social media, social networks, user generated content, video server, web 2.0
May 022008
As you know, regular readers of this here blog, I love a good wedding: Sssh this picture isn’t from Bride To Be at Pacific Magazines A job for someone: Pacific Magazines is Australia’s most innovative publisher of mass women’s, homemaker, fashion, men’s & youth titles. We are seeking a talented and enthusiastic Online Content Producer to work across our WHO and Bride to Be websites. Reporting to the Head of Digital, you will be responsible for: • Overall editorial integrity of both websites • Sourcing, writing, proofreading & uploading content utilizing the content management system that has been put in Continue Reading…
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Posted by Laurel Papworth at 8:18 pm Tagged with: Content Management System, Head, HTML, Internet communications, Online Communities, Online environment, online journalism trends, online space, Pacific Magazines, Seven Media Group, Social Media Australia, social networking, social networks, Sydney, talented and enthusiastic Online Content Producer, user generated content, World Health Organization
… and can I watch? No ad- breaks either, thanks… *buys popcorn and waits passively* …has it started yet? Television should’ve been the great white hope of the 20th Century. The Equaliser. An educational tool of such mass broadcast appeal, such power that in a couple of generations, we all shot up 100 IQ points and solved world hunger and climate ickies. Instead, we got 6 items on the evening News (thanks Gary!), reruns of Gilligans Island and 3 hours of advertising in 10 hours of programming (thanks Wikipedia). In other words, over the course of 10 hours, American viewers Continue Reading…
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Posted by Laurel Papworth at 10:38 pm Tagged with: educational tool, Gilligans Island, junk food diet, mainstream media, Melbourne, social media, Star Trek, the Evening News, undisciplined media snackers, Women's Weekly, youtube
I’m just really bookmarking this wiki for my own future reference. Pass it on to those Melbournites that a) might want to be involved and b) might have a clue, willya? Recent news The first round of collaborative drafting in the Future Melbourne wiki has now finished. Over the coming months the plan will continue to evolve under the guidance of the City of Melbourne’s Future Melbourne Team. During the public consultation period, 17 May to 14 June, there will be a further opportunity to help draft the Future Melbourne Plan online. During this period we encourage you to log Continue Reading…
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Posted by Laurel Papworth at 9:03 pm Tagged with: city of melbourne, Future Melbourne, Future Melbourne Reference Group, government, Melbourne, Melbourne Councillors, online collaborative process, Online Communities, Politics, social media, Social Media Australia, social networks, user generated content, web 2.0, Wiki
Apr 272008
hahahaha I don’t want to move from this position: I’ve been out of the list for months, but sometimes I’m back in as high as 75. Today I made it… just! Somehow position 100 feels right. *makes herself comfortable* Good ol’ Blogpond. Technorati Tags: Australia, Bloggerati, Online Communities, social media, social networks, user generated content, web 2.0, blogpond, Megalicious, Meg Tsiamis, Alexa ratings, top blogger, top blog, popular blog, influential blogs, yada yada
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Posted by Laurel Papworth at 11:30 pm Tagged with: Bloggerati, laurel papworth, Meg Tsiamis, Online Communities, social media, Social Media Australia, social networks, user generated content, web 2.0
I'm running small, one-day computer based