Aug 302012
 

I don’t support bullies online. I’ve had enough death threats as an online community manager to have experienced all the different emotions – fear, anger, frustration, impotence and boredom. When I heard Charlotte Dawson had stalked down a woman who had told her to go hang herself on Twitter, had rung the woman at work and her boss, and then was admitted into hospital today…  It’s hard to understand a woman who overreacted – yes overreacted – to a  nutjob stranger on Twitter saying “go hang yourself”. She also retweets abuse sent to her. But here’s the key point: Charlotte Dawson has made a career of  slagging off all and sundry and using her broadcasting power to bully others, calling critics bogans and scrags (see Point 3 below). There’s more to this story than woe is me… And while I’m sorry that Charlotte Dawson has let this drama affect her (we are responsible for when and how we are offended), I (and others like Duncan Riley) think we need to look a little closer at what happens when we meet trolls online.

So for what it’s worth here’s my view and note: I report the world as it is, not as I wish it was. Communities form around negative values as well as positive. Twas ever thus.

1. Social Media: Friend or Stranger?

If Gary even looks at me crossly I burst into tears. His approval means so much to me…. (plus he’s a sucker for a crying female). But an outsider, a stranger I’ve never met, calling me stupid, unattractive or unknowledgeable? Pffft. Please. My family are my world. Some random bloke or chick on Twitter get blocked or removed and it’s over. Done and dusted. Move on now. Friend’s can hurt you. Strangers never should be allowed that close. If you are feeling low, you are vulnerable but having a good day? What do you care about some loser …? And don’t friggin’ retweet them as you are rewarding BAD behaviour.

2. Ignoring doesn’t work?

If the critic keeps going, gets my friends involved, gets a gang involved, then it’s bullying. One criticism is not bullying but sustained effort encouraging others to join in, is cyber bullying. Now I have a range of responses.

NegativeComments in Social Media
click to see a bigger image

Ignore if you can, sue or have removed if you need to, fight back if you must. But don’t let it get to you. 

3. You get the “community” you deserve

Dawson is in an industry notorious for bullying females. Women’s magazines bully and stalk celebrities openly gossiping and photoshopping lies into the discussion. And we, to our eternal shame, make those shows and magazines the top sellers, with the most eyeballs. But you get the audience you deserve.

Dawson has commented on Twitter before:

“I was reading on Twitter someone saying, ‘What happened to your face – you should sue your surgeon’. I am open about what I have had done and have nothing to hide. I have said I stopped Botox a while ago.

“If you read that stuff all the time, it can erode your self-esteem. And it’s mostly women who attack.

“I do worry about social media. Young, pretty girls (such as Top Model contestants) are really vulnerable to that kind of spite. I do feel really protective of them.” (Daily Telegraph 2011)

But I want to point out that Dawson herself comes from an industry where attacking women is de rigeur – their fashion, their choice of mate, their hairstyle. But it’s ok because they are celebrities, y’know someone who is on telly or in film. And sometimes it gets personal:

And what about the behaviour of Charlotte Dawson who has described a critic of Alex Perry as a “sad attention whore”, a “fame whore”, a “Westie scrag” a “suburban fattie” and a “sad ugly moll.” As executive producer, has Sarah tried to rein Charlotte in at all?

“too true. Enough about the bogan … she’s someone elses nightmare now.”
… I think Cassi’s only going to end up being the poster girl for Sunbury Centrelink.” Charlotte Dawson

(from Melinda Tankard Reist, women’s advocate)

I don’t have the time to list all the “sharp tongued witticisms” that Charlotte Dawson has inflicted over the years suffice to say: It’s hard to understand a woman who overreacted – yes overreacted – to a  nutjob stranger on Twitter saying “go hang yourself”  and then retweets abuse sent to her, while slagging off all and sundry and making a career out of it. EDIT: Brad Kreft NZTV found all the tweets from Charlotte Dawson – interesting view of this woman. Bullying of a ANTM contestant on Alex Perry’s Facebook page by CD. Question: are victims of bullying become bullies themselves – learned behaviour?

It’s never ok to trash someone because they trashed someone else. But human nature is as human nature does. And if you are mean and bitchy, you’ll gather mean and bitchy people around you. Don a flak jacket and get on with it, or change. That simple.
Social Web - Reputation Management Cycles diagram

My tips to you would be: if you take a bitchy voice, expect a bitchy community, ignore strangers and just block them, surround yourself with people who love you and turn the bloody thing off (Facebook, Twitter) if it disrupts your mood.  We can’t teach the next generation if we can’t do it ourselves.

Aug 242012
 

Social media press releases are about exposure/reach not circulation. Twitter report on Lance Armstrong and anti doping tweet. How 3.5 million followers converts into nearly 8 million pairs of eyeballs through 14,000 retweets.

Nov 242011
 

Don’t employ a shock-comedian (Catherine Deveny) and then expect her to behave on Twitter. Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. Match your purpose and your value systems with your channels or you will play the hypocrite when it finally falls apart.And if you don’t agree with their values don’t advertise with them at all - don’t wait for it all to blow up and THEN get rewarded with a “good citizen” badge. You deserve a different kind of badge…  I just think people should “own” their value systems & be accountable for them. Continue Reading…

Aug 292011
 

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all.  My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What would Virgin do? Staff should be backed on social media and the Community is NOT always right! I received an email from a journalist at B&T asking for a quote on this situation below. For once my social network let me down – I was Continue Reading…

May 112011
 

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? Use the diagram covered in  8 ways to deal with negative comments as background. (for my classes and anyone else who wants to play). Work in pairs or groups and figure out a strategy. If they are my tweets, no name. If others, their twitter name is in brackets. Factual: Dear Continue Reading…

Mar 182011
 

There’s a wild ride at the moment as traditional media slogs it out with social media. Stories that are popular in online communities become mainstream media news. And well, celebrities made by traditional media bite back in social networks. Take this case: There’s some sort of sex scandal involving a young woman and an AFL player. Which pretty well covers the Sports News for any weekend in season but hey ho. Here’s Sandra Sulley from Ten News tweeting: Now @Sandra_Sully is a well respected newsreader on TV. This tweet looks pretty normal – probably even written by a news intern, Continue Reading…

Oct 082010
 

How to find followers or users on Twitter by location? What town are those Twitter users in ? Can I make a list of those on Twitter who are in my local area?

Oct 052010
 

Want to find Twitter followers based on their location, or bio information? Want to find and follow social media lists that influencers in the online community have curated? Read on… Listorious holds the key

Jul 102010
 

Twitter verified MSF_USA – Doctors without Borders account. However they immediately used it to ‘broadcast’ spam messages. Good cause aside, spam is spam!

Jun 152010
 

Given the current State of the Twitosphere (down, and out, under maintenance – check here for Status) I thought a You know you are addicted to Twitter if post was in order. Perused and collated from around the web: You went to a Tweet Up but had nothing to say to the people you met. And then immediately tweeted them about it. You miss ‘Fail Whale’ days. In an emergency, you tweet to @911. ‘Hash Browns’ is your favourite new in joke. You were served court papers on Twitter because you no longer user Face Book. You are jealous of Continue Reading…

Jun 052010
 

Schleppin’ around on a Saturday afternoon – winter in Sydney. Saw a rainbow loitering outside our balcony. Gary Hayes had to have a photo of it: It occurred to me that my social network and beyond, the extended zeitgeist might’ve taken photos too. and I was right: jnefedova, and MGR16 and thetone A shared moment. But what does it all mean…? … quite a lot for this couple I suspect. #Rituals #Rainbows

May 242010
 

Zappos 6pm.com make a $1.6 million mistake. Get lots of PR in return and social media cuddles. Zappos the Twitter wunderkinds made a big boo boo. Their pricing engine set a maximum price of $49.95. Six hours later, and 1.6 million dollars later, the company blogs about it: Hey everyone – As many of you may know (and I’m sure a lot of you do not), 6pm.com is our sister site. 6pm.com is where brandaholics go for their guilt free daily fix of the brands they crave.  Every day, the site highlights discounts on products ranging up to 70% off.  Well, this morning, Continue Reading…

May 242010
 

This is a series of posts (one a day so another one tomorrow!) on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. This series shows the mistake and (hopefully) the fix. This particular post is on Velocity and Timelines in Social Media. Optus, one of Australia’s main telecommunications carriers,  have made a classic social media error: Social Media Timelines Opening a Twitter account to promote something on the day of the event is not giving enough time for building engagement before entering campaign mode. A common error by the Continue Reading…

Apr 142010
 

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Because if we don’t people have to find a way to show value themselves and that’s harder. Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go Continue Reading…

Mar 162010
 

Twitter just announced @anywhere platform – notice who is missing? Google! Dunno why, Bing is there, but there must be a war forming  between Twits vs Googlers. Anyway here’s my thoughts, right after the Twitter blog/press release: Monday, March 15, 2010 When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. You could follow any account and be followed by any account. As a result, companies started interacting Continue Reading…