How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources.
Social Media: CEOs of Twitter and Facebook regularly meet with political leaders worldwide – Prime Ministers’ of Japan, New Zealand, Russia, South Korea, and so on. But not Australia. Why not?
As Twitter, Facebook and apps like Zeebox continue to drive attention to TV Shows, they paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to 3rd parties.
Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.
If your financial services advisor is not using social media, sack them. The Cost of Inaction is too high.
How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? by Laurel Papworth for The Australian