statistics » Laurel Papworth

Internet takes over papers as news source

consumer gen. media, Featured, Online Communities, social media, social networks, statistics 22 Responses »

Dec 252008

I always get into trouble for these types of posts. Something about me hating newspapers (I don’t), promoting blogger vs journos war (I’m not). But hey ho. *dons flak jacket* Here I am using my two unread newspapers as a thick place mat for my Christmas Eve Chinese lunch, and what should cross my desk: a new Pew study showing that the Internet has surpassed newspapers as Americans’ main source for national and international news. How appropriate–albeit a little sad for this ol’ school journalist who still romanticizes about the days when you could truly stop the presses. Anyone notice Continue Reading…

Facebook: Massive Growth

Facebook, Online Communities, Social Media Australia, social networks, statistics 4 Responses »

Dec 182008

AUSTRALIA: I’m not sure if I’ll have time to do exact end-of-year statistics for Facebook so here they are a bit early. 3 million 9 hundred and 55 thousand, 960 Australians on Facebook. I guess we’ll be exactly at 4 million early in the New Year? No wonder Facebook are opening an office in Australia. On December 8th last year (2007) I wrote a Happy 2 Million Australians, Facebook post. So they’ve doubled in a year, in Australia. Not bad, when you are signing up a population of 21 million at a rate of 2 million a year. Stories of Continue Reading…

Australia: Reports – Roy Morgan, Nielsen Online, Pew, WIP

Online Communities, social media, Social Media Australia, social networks, statistics 4 Responses »

Dec 162008

At ad:tech earlier in the year, it was announced that, for the first time ever, Australians spend more time on the internet than watching TV. According to Nielsen Online. I was a bit surprised – not much, a bit – because I made the assumption that most people do both. As in, sit with the TV on as ambient sound, while poking at the laptop keyboard. Seems Nielsen and I are both wrong: Nielsen Online gives misleading results because their sample doesn’t cover all Australians — an inexcusable error! In an average week, Australians spend 21.8 hours watching TV while Continue Reading…

Super Rich: more online, less TV

Online Communities, social media, social networks, statistics 4 Responses »

Sep 302008

Who knew? Affluent Americans with annual household incomes of $100K or more read an average of eight publication titles, while the average number of issues they read is 17.9. Among the super-rich (those with incomes more than $250K), however, the number of issues read jumps to 25.5. Similarly, the average number of hours all affluent heads-of-house spend weekly on the internet is 23.4, while the super rich spend 27.4 hours a week surfing. Barron’s, The Wall Street Journal, National Geographic, Cooking Light, Time and Sports Illustrated are among the publications that have the highest per-issue audiences among the affluent. (read Continue Reading…

Advertising: Social Ads and demographics

Social Media Australia, social networks, statistics, TV No Responses »

Jul 272008

I don’t want to get into the fiasco that is PBL media and Channel Nine axing the two best information shows but this quote from The Australian made me laugh: Mr Law said the evidence showed Nine’s revenue streams were sound, but cost control remained a key imperative in the current environment. “Nine is performing well in terms of consistent delivery of 25-54 demographics – which is the key audience for advertising share – but it is always a matter of judgment, striking the balance between chasing revenue and controlling costs,” he said. Wow you have the opportunity to market Continue Reading…

Social Currency: What am I worth?

blogs, Featured, Online Communities, Social Media Australia, social networks, statistics 8 Responses »

Jul 262008

EDIT: Add 215 FriendFeed subs… can’t believe I forgot FF! Why don’t bloggers tell their statistics – visitor, comments, rss feed subscribers, email subs etc – more often, and more publicly? Is it that we think our friends/competitors (often the same in this social media industry, heh) will giggle at our inadequate tools? Is it that though we live by the mantra, niche not broadcast, we feel humbled by The Sydney Morning Herald having (either 350,000 circulation or 1,118,000 readers) on a Saturday, even though they are spread out over Domain, Drive, Spectrum and so on. By the way is Continue Reading…

Accountancy 2.0: H&R Block

Money, statistics No Responses »

May 212008

From Advertising Age ( hope they don’t “expire” the article, I hate it when they do that, heaps of interesting stuff there). What Accountants Can Teach You About Using Social Media H&R Block Cast a Wide Net With a Campaign That Included Profiles, Videos, Twitter and Widgets

Facebook Servers

Online Communities, social media, social networks, statistics 2 Responses »

May 132008

Interesting post from Senior Tech guru at Yahoo! Venu Anuganti: Â How many servers Number of DBAs How many web servers Number of caching servers Version of MySQL Language, platform Operating System MySQL 1 M, 3 S 1/10 2 2 5.1.23 Perl,php and bash Linux fedora Sun 2 clustered, 2 individual 1.5 160+ 8 5.0.21 Lots of stuff (java mostly) Open Solaris Flickr 166 At present 0 244 14 5.0.51 Php and some Java Linux Fotolog 140 databases on 37 instances 10 instances a DBA 70 40 ( 2 on each, 80 total) 4.11 and 4.4 Php, 90% Java Solaris Continue Reading…

Australia etc: Social network Social media statistics

Online Communities, social media, Social Media Australia, social networks, statistics No Responses »

May 012008

Some random stuff: | View | Upload your own Thanks TechCrunch! Then Australian Internet Usage (mentioned before, announced at ad:tech sydney): AUSSIE INTERNET USAGE OVERTAKES TV VIEWING FOR THE FIRST TIME- Australian consumers approaching point of media ‘saturation’- Aussies clocking up over 84 hours per week in media usage Sydney, 18 March 2008— The amount of time Australians are spending online has, for the first time ever, surpassed the amount of time spent watching television, according to a report released today by Internet measurement company, Nielsen Online. The study found that Australians were spending around 13.7 hours per week surfing Continue Reading…

Australians DO Blog – number of Australian bloggers

consumer gen. media, Social Media Australia, statistics, user generated content 8 Responses »

Feb 262008

I’ve felt a bit like a voice in the wilderness, claiming Australians blog, we just don’t do it in a centralised, countable way (Blogger and WordPress are overseas sites). Certainly there have been some PR and media bloggers who say that Australians don’t blog or engage in User Generated Content (Consumer Generated Media). They were wrong and now we have stats (pdf) to prove it: The report has identified that among CGM activities, consumers are most likely to share/send photos and links, with content sharing and distribution generally seen as the initial entry point to CGM activity engagement – 84 Continue Reading…

Australia: Job with Club Penguin (Walt Disney) from LaVolta

Children, Jobs, Online Communities, Social Media Australia, social networks, statistics 2 Responses »

Feb 212008

You might like this one, working with penguins all day: Walt Disney is launching Club Penguin in Australia. Overall Purpose of the Role:Develop and build a supportive and positive Club Penguin community that ensures all team members receive development and training opportunities. Ensure excellent customer service abiding to the Club Penguin community support standards, taking the values of the flagship Club Penguin market and translating those values into the local Australian culture. Some of the responsibilities:-Develop a culture with a strong affiliation to the CP brand-Run regular information sessions and create an open forum for discussions-Facilitate delivery of superior customer Continue Reading…

Busines Week – Social Media will Change Your Business

blogs, Media, Online Communities, social networks, statistics No Responses »

Feb 212008

Business Week always writes such interesting articles: Social Media Will Change Your Business Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later That month, May 2005, is when NeoPets was sold to Viacom/Nickleodeon, 70 million kids online, more stickability than Facebook. It woke me up to the fact that my industry was about to go through a massive growing up process. No longer were online communities for gamers and geeks : Editor’s note: When we published “Blogs Will Change Your Business” in May, 2005, Twittering was Continue Reading…

Australia ROI: Investment and Revenue in Social Networks

Monetization, Online Communities, revenue, social media, Social Media Australia, social networks, statistics, virtual world 5 Responses »

Feb 182008

I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to invest in your you-beaut idea for an online community. But they only want three things: your exit strategy and your revenue stream. Well, there’s probably a third thing but I don’t know what it is. You, of course, are creating your community with ethics, high Continue Reading…

Advertising spend online will increase (recession)

social media, statistics No Responses »

Feb 082008

Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness. Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising cratered as marketers turned to tried-and-true media. Continue Reading…

Australia: Web 1.0 is just taking off

Social Media Australia, social networks, statistics, web 2.0 5 Responses »

Jan 312008

Well, that sucks: BUSINESS USE OF IT Key indicators of business use of IT include: adoption of IT (computer use, Internet use, web presence); use of broadband; and Internet commerce (placing and receiving orders via the Internet or web, Internet income). The move to the BCS vehicle has not had a significant impact on the comparability of key IT indicators with those previously collected. For more information about the impact of moving to a new survey vehicle on business use of IT statistics, please refer to Explanatory Notes 27 to 29. Business Use of Information Technology, Key Indicators(a) 2002-03 2003-04 Continue Reading…

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