Social Influence and the Impact of Klout API

 social media, statistics  65 Responses »
Jun 172012
 

Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. As Klout takes over the world, it’s interesting to see their API (the button that updates all over the internet) showing up. API stands for Application Programming Interface – it lets you put a widget on your website that is updated every time someone updates their database. E.g. Klout updates an influencers score but you see it on Salesforce or in a Reuters newspaper article.

Klout integrated into the Browser

For example, I added the browser button so that when I am on Twitter it shows the tweeters Klout score live with the tweets. See the K button below:

Klout is fed into most of the main social media monitoring systems.

Reuters uses Klout of CEOS on Social Media

You can see the impact each CEO has on their networks.

Rewards for Customers integrated into campaigns

Klout has it’s own “perks” programs but now it’s moving off the Klout site onto business sites. The power of Web 3.0 and lots of little bits everywhere! APIs are SO powerful they update external sites in real time.

Social Media Monitoring stations such as Radian 6

Klout API is brought into the dashboard to measure influence. It’s part of the suite of tools. Thanks Klout! :P

Social Customer Relationship Management – Social CRM – Salesforce plus Klout

When you deal with a company, your Klout score starts to show up alongside your name. How much of a fuss you can cause, how connected you are. Bargain!

Where have YOU seen Klout scores showing up? Anywhere interesting?

Statistics: Why integrate Facebook into your business

 Facebook, Online Communities, revenue, social media, social networks, statistics  26 Responses »
May 252011
 

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. One of the most common questions I am asked is about Return on Investment for time spent on social media sites. The answers can be sliced and diced many ways (I have to figure out that company representative’s priorities before I answer) but most organisations are at least looking for some hard statistics. From Continue Reading…

What is the Value of a Tweet or Facebook Fan?

 Monetization, Money, Online Communities, revenue, social media, social networks, statistics  24 Responses »
Apr 282011
 

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? What is a Twitter Follower worth? What is the value of a Tweet or reTweet? Last week I bought a coupon for Zumba classes from one of the daily deal sites. I received a 50% discount but there was a catch. 1000 coupons had to be sold before the deal became active. Luckily, next to every deal on offer is a button that connects to Facebook. Click the Facebook “Like” button and all your Facebook friends and family and colleagues will see the Continue Reading…

Australia: Senior Citizens on Facebook over 55's

 Facebook, Online Communities, Social Media Australia, social networks, statistics  50 Responses »
Feb 142010
 

Facebook has seen a surge of 513% of Senior Citizens and over 55′s joining in the USA.   Australia too has a massive increase in seniors in Facebook and social networks generally  in the last year or two.  I want to offer some links for the statistics I quoted for an article in The Age and another one in the Sydney Morning Herald on the phenomenon: Computer users aged 55 and over are the fastest growing group to sign up to sites such as Facebook and MySpace, often using them to keep up to date with the lives of family and Continue Reading…

Australia: Number of Australians on Facebook 2010

 Facebook, Online Communities, Social Media Australia, social networks, statistics  28 Responses »
Feb 012010
 

Well, the number of Australians on Facebook has shot through the roof. After sitting on 6 million for a while, we have 7,900,000 monthly active users, 6,900,000 over 18 years old. That’s quite a jump. Or maybe it’s been longer than I thought since I last checked. If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population. It just keeps increasing. Here’s the description of a Monthly Active User according to Facebook, as well as the August figures for Continue Reading…

Gary Hayes Social Media Count

 Online Communities, social media, social networks, statistics  23 Responses »
Oct 212009
 

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute? Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Network activity measured in real time.

Australia: Twitter 800k of users in June

 Featured, Social Media Australia, statistics, Twitter  11 Responses »
Aug 192009
 

Some statistics around Australian use of social networks such as MySpace Facebook Twitter and other social media sites in June 2009.

Ripple: Social Network Influencers

 Event, Featured, Monetization, Money, Online Communities, revenue, social media, Social Media Australia, social networks, statistics, user generated content  44 Responses »
May 132009
 

While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”. Therefore if I’m (@SilkCharm) having a conversation with @garyphayes, and you follow me but not him, you used to see my conversation, even though it’s “one sided” for you. Twitter are planning changing it – you won’t see my tweet at all. Now Gone – you don’t have the option to opt-in  to see their conversation anymore. This has sever impact for Twitters “ripple-ability”. Read below and think about the fact Continue Reading…

Twitter: Oprah, Ashton Kutcher and CNN

 Online Communities, social media, social networks, statistics, Twitter  5 Responses »
Apr 242009
 

Social Network Games and Twitter: MediaHunter very cleverly points out how fake the “Gosh, I’m almost as big as CNN” video from Ashton Kutcher was. The blog post outlines the time line and the “spontaneous” (read:NOT) nature of engagement from all concerned, including the company that donated just so happened to be able to donate over 1000 billboards for the stunt. To me, this week’s Twitter activities appear to have been a very well orchestrated publicity stunt with several beneficiaries. In fact, you only need to look at the beneficiaries to begin realising how all this came together. Heh, but Continue Reading…

Twitter for Business and Government and number of Australians

 Social Media Australia, statistics, Twitter  12 Responses »
Mar 312009
 

In this video taken at the Mayor of San Francisco’s press conference, @ev (Evan Williams, CEO and co-founder of Twitter) is talking about how businesses use Twitter… and government departments Some of his examples and points: Events – Earthquakes creates viral spike in activity Public Transit – BART light rail (?) gives updates on Twitter (like the lovely MelbTransport ) But official. Interestingly, BART has Twitter on their webpage so @ev agrees that BART are advertising Twitter. Meeting diaires Retail local business is interesting to @ev – they don’t use online a lot usually. Mission Pie talks about new pies. Continue Reading…

Facebook Sociologist and The Economist

 Facebook, Online Communities, social media, social networks, statistics  5 Responses »
Mar 012009
 

The Economist wrote about The Dunbar Number and then a chat with Facebook’s in house sociologist, Cameron Marlow. Dunbar’s number is the number of people we can keep track of in our head. Or, I prefer, our heart. Not everyone fits there. So when I look at someone walking towards me, I think “Oh gosh, I know them, isn’t that… “. And I figure out the social associations – where I last saw them, who are the mutual friends, fight/flight/hug, whateves.  For the people outside of our Dunbar number – the one’s we know less well – it takes a Continue Reading…

Facebook – seniors and grandparents

 Facebook, Featured, Online Communities, social networks, statistics  7 Responses »
Feb 172009
 

Wherever the grandkids are, the grandparents follow. This is not a-typical. MySpace has been primarily women over 35 since 2005, and 11% of members there are senior citizens. Who has the highest disposable income, most free time and greatest need to connect with family and friends at a distance? Particularly keeping uptodate with young members who don’t come to visit enough? Grandparents. I know a few people who have connected their mothers (in their 70′s) to Twitter. It just takes time for the older generation to find out where the photos are being uploaded, lives being discussed, and they want Continue Reading…

Australia: Travel Tourism and User Generated Content

 Online Communities, Social Media Australia, social networks, statistics  8 Responses »
Feb 142009
 

From time to time I run workshops, strategy sessions and give keynotes at Travel and Tourism conferences on the role of social networks, user generated content and peer reviews in that industry A new industry booklet from Sustainable Tourism Cooperative Research Centre (STCRC) has revealed the power of interactive web tools, or user-generated content (UGC), in influencing consumer’s travel plans. The research has revealed that almost a third of people think interactive web tools such as blogs, reviews and star ratings are ‘very influential’ in their holiday planning, with a further 50% saying these tools have ‘certain influence’ on their Continue Reading…

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