Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people. A summary of social media responses including Citizen Journalism is Process Journalism, Why Governments Fear Social Media and online communities – the Demise of Representational Democracy, Why Traditional Media Ignores or Reviles Social Media, Move over Government, There’s a new Governing Body in Town (Social Network Hosts such as Twitter and Facebook) and The Crowd Feels It’s Power. Thanks to Gary Hayes @garyphayes for his “the Revolution will be Twittervised” inspirational tweet. In this article, I’m looking at process vs product journalism, Continue Reading…
Posted by Laurel Papworth at 1:28 pm Tagged with: censorship, government, occupy wall street, occupywallstreet, online community, social media, social network, traditional media
I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more presentations from Laurel Papworth. The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training Pedagogical studies show we learn more effectively from our peers than from exams, teachers or books. how we “discover” educational Continue Reading…
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Posted by Laurel Papworth at 10:56 am Tagged with: Australia, Corporate, corporate training, Course, Facebook, online, social media, Training, Twitter, workshop
I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment. Leah Howard as the social media manager exhibits for me all the clear signs for an engaging online community manager – passion, a love for the community/audience, authenticity and commitment to honest relationship, knowledgeable, interest in extending the story lines (e.g. backstage) not just selling more tickets, longevity. Leah Howard the Continue Reading…
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Posted by Laurel Papworth at 1:03 pm Tagged with: Disney, Facebook, leah howard, mary poppins, online community, social entertainment, social media, social network, Twitter
Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What would Virgin do? Staff should be backed on social media and the Community is NOT always right! I received an email from a journalist at B&T asking for a quote on this situation below. For once my social network let me down – I was Continue Reading…
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Posted by Laurel Papworth at 2:12 pm Tagged with: Australia, black face, online community, qantas, social media, social network, Twitter
Let’s say you want to see just the status updates of a group or list of friends on Facebook. Perhaps you want to ignore work folk and just see your family’s statuses. How do you do that? It’s a feature that Facebook had and then I thought they had lost. But apparently not – I found it again! In 2009, I gave some detailed instructions on how to set up a list and then view the newsfeed of that list. As usual, the minute I do that, Facebook changes it’s website. Ah well, I found it again. When you confirm Continue Reading…
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Posted by Laurel Papworth at 10:52 pm Tagged with: Facebook, filter, groups, lists, newsfeed, online community, social media, social network
Jun 152011
Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. Metagovernment is alive and well. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. Meaning, short viral spiked events, then over. No long term engagement, or continued input Continue Reading…
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Posted by Laurel Papworth at 4:28 pm Tagged with: constitution, Facebook, gov 2.0, iceland, metagovernment, online community, social media, social network
STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. One of the most common questions I am asked is about Return on Investment for time spent on social media sites. The answers can be sliced and diced many ways (I have to figure out that company representative’s priorities before I answer) but most organisations are at least looking for some hard statistics. From Continue Reading…
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Posted by Laurel Papworth at 3:11 am Tagged with: Facebook, online community, ROI, social media, social network, statistics
May 192011
What happens when you point your iPhone, mobile phone or any new camera at a group of people and get their Facebook and Twitter IDs, their last status updates and other goodies – all from the fact the camera does facial recognition? Viewdle – Photo and Video Face Tagging from Viewdle on Vimeo. If you can’t play the video due to access or being at work, here’s some images for you to ponder Facial recognition and pulling in status updates is live to the mobile phone camera, NOT on the computer! This is what I was talking about in this Continue Reading…
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Posted by Laurel Papworth at 5:30 am Tagged with: Facebook, facial recognition, privacy, social media
May 172011
When Crikey asked me for a quote on The Australian Defence Force employing George Patterson agency to do a social media review, I agreed. I made some comments about using a traditional media agency to advise on social media and offered the opinion that it was like using a fox to do an audit of the henhouse. Especially as George Patts is effectively the inhouse agency for The Australian Defence Force (ADF). Given that social media is the antithesis of traditional media (if it’s created by an agency, the media is not social though it might become viral) can an Continue Reading…
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Posted by Laurel Papworth at 1:35 am Tagged with: agency, Australia, australian defence force, crikey, george patterson, press, social media
May 112011
Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? Use the diagram covered in 8 ways to deal with negative comments as background. (for my classes and anyone else who wants to play). Work in pairs or groups and figure out a strategy. If they are my tweets, no name. If others, their twitter name is in brackets. Factual: Dear Continue Reading…
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Posted by Laurel Papworth at 2:01 pm Tagged with: hoyts, negative comments, social media, social media exercise, Twitter
Nestle has brought out a suite of viral videos, that are sure to cause a lot of discussion on how bad they are. Benny Hill reruns springs to mind. However mixing the marketing shouldn’t mean mixing the messages – telling consumers on one hand that the company wants to engage with them, to listen to them in social media channels, exchange dialogue yet on t’other scream at them from the TV, radio, newspaper and viral video sites “on brand” messages is just schizophrenic. Is Nestle’s demographic horny men lusting after Germanic farm girls in braids, or educated women and mothers Continue Reading…
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Posted by Laurel Papworth at 7:59 pm Tagged with: anti community, anti marketing, Marketing, nestle, social media, viral video
May 062011
The Social Web becomes the Intelligent Web. What with Tom Tom selling our GPS data to the police that then book us for speeding, and facial recognition connecting our faces to our social networks and the privacy implications that entails, are we thinking enough about the big issues in our rush to upload, tag and share content in online communities? I’ve finally figured out how to use my iPhone as a GPS Navigation system. It sits in the car now, stuck to the windscreen, giving me directions. I’ve thrown out the old system, and not before time. This week, Tom Continue Reading…
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Posted by Laurel Papworth at 2:42 pm Tagged with: facial recognition, online community, privacy, real world, social media, social network, tom tom
Yay! Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools. PREREQUISITES Please bring your email logon and password details for social media sites that require email verification. This course is not for absolute beginners – some familiarity with social media recommended. The Dates: Brisbane, Tuesday 21 June BOOK HERE Sydney, Thursday 23rd June Continue Reading…
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Posted by Laurel Papworth at 3:42 pm Tagged with: Australia, Course, Facebook, online, social media, Training, Twitter, workshop
What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? What is a Twitter Follower worth? What is the value of a Tweet or reTweet? Last week I bought a coupon for Zumba classes from one of the daily deal sites. I received a 50% discount but there was a catch. 1000 coupons had to be sold before the deal became active. Luckily, next to every deal on offer is a button that connects to Facebook. Click the Facebook “Like” button and all your Facebook friends and family and colleagues will see the Continue Reading…
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Posted by Laurel Papworth at 11:01 pm Tagged with: dollar, Facebook, LinkedIn, Money, online community, revenue, social media, social network, Twitter, value, worth
I'm running small, one-day computer based
Social Media and The Cone of Silence – Victoria Department of Justice
DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? Go away, shut up, just do as I say, don’t ask, none of your business? But it is OUR business. If the person I am employing (through taxes) to do work for my community is on my communication channel, I expect to be able to speak to them. Not following me back on Twitter, turning off comments on YouTube, disabling discussion on Facebook is not the way to show me, the voter/your employer that you respect me. It’s Continue Reading…