Social Media ROI and CEOs – Affecting the $$$ Bottom Line

 Monetization, Online Communities, revenue, social media, social networks  26 Responses »
Apr 172012
 

How to make $10million in one weekend of tweeting.  Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. But your CEO “gets” social media, right? Ah goody.

NOTE: Just make sure Marketing/Public Relations realise that INFLUENCERS with networks that respond to call to action are heaps more effective than a dead Twitter and Facebook page with heaps of Followers but not Activity. I put INFLUENCERS in CAPS and RED because most social media activities FAIL because they don’t include them…

Boing Boing Blog, Corey Doctorow

50 Cent spent the weekend on Twitter pimping a company called H&H Imports; according to the SEC, he owns 30 million shares of the firm. Over the weekend, the shares gained $0.29, netting the rapper nearly $10 million.

From Business Insider, Joe Weisenthal

Earlier we noted that shares of HNHI added $50 million in market cap today thanks to tweets from 50 Cent aka Curtis Jackson.

Obviously he’s being compensated. How much? A LOT.

This SEC filing shows that he owned 30 million shares. Seeing as each one gained $.29 today, that’s nearly $10 million for one weekend of tweeting.

How soon do you think he sells?

Add this case study to the other one about Apple losing 4.6 billion dollars market cap in 11 minutes due to an Engadget blog post, and your on your way to CEOs heart through his/her wallet.

Apple’s stock promptly tanked on massive selling, going from $107.89 to $103.42 in six minutes (11:56 – 12:02). This wiped just over $4 billion off of Apple’s market capitalization. A lot of people lost a lot of money very quickly.

Nice Graphic to scare ‘em into paying attention:

Good luck – keep hitting them where the $$$ are, and you will get through. Eventually. :)

Just remember – it’s not Circulation ( number of followers) but Reach/Exposure (retweets, Shares) that make the Ripple Effect happen.
Ripple across social networks
Good News (double the share price), Bad News (crash the stock), It’s all the same strategies in social media channels… are you riding the Ripples or are the Ripples riding you?


Crowdsourced Funding: How to ask for $75K but get $1.5million

 Online Communities, revenue, social media, social networks  76 Responses »
Feb 122012
 

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass. But how does one do that? How does one build a community that will give money to a project? Do you just stick it up on Kickstarter and hope for the best? Here are some steps to look at.   Understand the opportunities Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides Continue Reading…

Etsy.com: Online Community Revenue

 revenue  17 Responses »
Jun 262011
 

How to craft a billion dollar business. Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. Etsy themselves don’t sell anything, they offer to match dressmakers and vintage resellers with fashionistas looking for a bargain with a story and style. Given that I am still asked if there is money in online communities, I thought it would be interesting to look at how much revenue Etsy.com makes since they started in Continue Reading…

Statistics: Why integrate Facebook into your business

 Facebook, Online Communities, revenue, social media, social networks, statistics  26 Responses »
May 252011
 

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. One of the most common questions I am asked is about Return on Investment for time spent on social media sites. The answers can be sliced and diced many ways (I have to figure out that company representative’s priorities before I answer) but most organisations are at least looking for some hard statistics. From Continue Reading…

What is the Value of a Tweet or Facebook Fan?

 Monetization, Money, Online Communities, revenue, social media, social networks, statistics  24 Responses »
Apr 282011
 

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? What is a Twitter Follower worth? What is the value of a Tweet or reTweet? Last week I bought a coupon for Zumba classes from one of the daily deal sites. I received a 50% discount but there was a catch. 1000 coupons had to be sold before the deal became active. Luckily, next to every deal on offer is a button that connects to Facebook. Click the Facebook “Like” button and all your Facebook friends and family and colleagues will see the Continue Reading…

Huffington Post Sells for $315m Social Media Revenue

 blogs, Online Communities, revenue, social media, social networks  24 Responses »
Feb 222011
 

I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. One way is pretty simple – sell it! The Huffington Post just sold for $315m to AOL (America Online). How do you think AOL will make their money back from this blog?

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

 Facebook, Featured, Featured Articles, Monetization, Money, Online Communities, revenue, social media, social networks, virtual world  23 Responses »
Aug 012010
 

Facebook credits and liquidity program – integrating real world currencies, gift cards and virtual economies. What will happen now Facebook is 500,000 members strong? The currency of the internet?

22 Twitter revenue streams – monetizing tweets

 Featured, Monetization, Online Communities, revenue, social media, social networks, Twitter  16 Responses »
Apr 142010
 

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Because if we don’t people have to find a way to show value themselves and that’s harder. Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go Continue Reading…

Revenue: Social media games and virtual goods 2010

 Monetization, Money, Online Communities, revenue, social media, social networks, virtual world  15 Responses »
Jan 272010
 

Virtual goods in the USA will reach $1.6 billion revenue in 2010 I have a patent in social network economies particularly in user generated virtual goods – which we don’t see a lot of yet. So I tend to keep an eye on how virtual goods are coming along. That’s the problem with patents, you have to get your timing right to develop and launch. When I took out the patent – pre Facebook, pre Twitter – it was impossible to explain to investors how pixel products were going to jump from closed game worlds (Everquest) into the real world. Continue Reading…

Social Media Revenue: Huffington Post TechCrunch Valuations

 blogs, Monetization, Money, Online Communities, revenue, social media, social networks  27 Responses »
Jan 182010
 

Huffington Post and TechCrunch both have high valuations ($100m+). Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? Something that continually gets asked of me at conferences and workshops is “Where’s the Money?”. It’s usually said in a tone that implies that social media is so gosh- darn “social” and “friendly” that everyone gives everything away for free. Which of course is just rubbish. Currency itself has no inherent value except what we, the community/nation, put on it. We value what we value – here’s the some of the revenue Continue Reading…

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

 Marketing, revenue  4 Responses »
Dec 172009
 

I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”.  Facebook, for a long time, didn’t remove it completely, they reset the default to private. Anyway, what was Beacon? Well, it put in your newsfeed when you bought something at eBay or Amazon or whatever. Superb if you did a great deal on a Louis Vuitton classic handbag on eBay, less good if you are buying “Herpes and You” on Amazon or porn at Continue Reading…

Freemium Revenues: Social Media Business Podcast

 Monetization, Online Communities, podcast, revenue, social media, Social Media Australia, Social Media Business, social networks  16 Responses »
Nov 232009
 

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game?  If you offer some services at a paid-for premium, which ones should you choose to monetize? Maybe technical support or more of the standard fare or perhaps specialised content and services that the free service don’t get to see? And note: annoying members into paying for premium access doesn’t Continue Reading…

API Widget Economy: Social Media Business Podcast

 Featured, Monetization, Money, Online Communities, revenue, social media, Social Media Business, social networks  15 Responses »
Nov 032009
 

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Web 3.0 is “little bits everywhere” – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed. An overview of social media monetization revenues. Note: you can subscribe to video on iTunes and Continue Reading…

Donations as Revenue: Social Media Business Podcast

 Monetization, Money, Online Communities, revenue, social media, Social Media Business, social networks  15 Responses »
Oct 272009
 

Where is the money in social media? One of the 22 revenue streams is donations and a foundation stone of open source online community economies.

Monetizing: Virtual Goods venture capital 2009

 Featured, Monetization, Money, Online Communities, revenue, social media, social networks, user generated content, web 2.0  12 Responses »
Jul 132009
 

Explanation of a bunch of virtual goods products and services companies, monetizing social media and social network activity, as a revenue stream or business model for online communities.

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