… do as we say, don’t do as we do. Shiftcomm have a couple of great files including a social media press release and a social media newsroom layout.Part of their Social Media Press Release Template. Which SHOULD be about making content accessible and linkable and bloggable. But I can’t link to them because they don’t follow their own advice. Wierd huh? Go to the main page Shiftcomm then click on Shift Search (you don’t get a search but a fake tag cloud) then click through one of those frustrating but oh-so-cutesy flash hard-to-navigate widgets when you see SMNewsRelease. Dear Continue Reading…
Oct 082008
Posted by Laurel Papworth at 11:42 pm Tagged with: Online Communities, public relations, social media, social media newsroom layout, social networks
I was in Melbourne yesterday, giving the keynote at Glen Frost’s Frocomm New Media Summit conference. Great crowd, lots of thoughts flying around. Government 2.0 and Public Servants 2.0 View SlideShare presentation or Upload your own. (tags: government public) Basically I went through a few different types of social media networks – blog (content), wikis (collaboration) and so forth. I also included this video of RocketOn to show the Live WebRocketOn – a layer over normal web pages so that Avatars can chat about the news and play with pixel branded products. …and also made mention of non-media social networks Continue Reading…
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Posted by Laurel Papworth at 6:08 am Tagged with: alan parker, conference, conferences, Event, events, Frocomm Government Public Service, glen frost, laurel papworth, live web, Melbourne, non-media social networks, normal web, public relations, seminars, social banking, social media, Social Media Australia, social media networks, social networks, social telecommunications, Web RocketOn
Jul 102008
For the last year or so I’ve been speaking – at conferences, in courses, wherever – about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of ‘should we be involved in social media’ but ‘what the hell?!! quick, start a blog or something!”. *rolls eyes*. Here’s a typical community:Shall we start one up in Australia? Which Australian brands would head the list – don’t say Telstra, boring – pick another one. Here’s the about us page: Are you PISSED? Continue Reading…
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Posted by Laurel Papworth at 4:25 pm Tagged with: America, anti advertising, anti brand, anti community, anti marketing, anti-branding, banker, complaint on our site, gratest banking experience, Online Communities, retail bank, social media, Social Media Australia, social networks, web 2.0
Jun 262008
Please don’t add corporate spam to what we already get (from apogee) Are we starting to see our code of conduct implemented by P.R. agencies? Looks like it Hat tip to Lukas Picton and team at Text 100 who put this survey together, Stilgherrian and Kelly F who forwarded it to me: APAC bloggers call for PR people to get online and blogText 100 asks 153 predominantly business, technology and news bloggers across APAC what they want from PR and corporation Text 100 today announced the results of the Text 100 APAC Blogger Survey a new survey aimed at helping Continue Reading…
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Posted by Laurel Papworth at 12:33 am Tagged with: Asia-Pacific, Bloggerati, Online Communities, social media, Social Media Australia, social networks
Apr 232008
I thought I’d post up the 10 minute spiel I gave the RMIT Communicator of the Year audience this morning. I took the “social network worst case scenario” storyline. Lots of fun, usually I focus on social media for Good Not Evil. A nice change. This is it, in essence: ******************************************************************** | View | Upload your own Public relations (PR) is the managing of internal and external communication of an organization to create and maintain a positive image. Public relations may involve popularizing successes, downplaying failures, announcing changes, and many other activities; but ethical P.R. practitioners can also convince companies Continue Reading…
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Posted by Laurel Papworth at 5:40 pm Tagged with: 60 Minutes, A Current Affair, anti-marketing site, C-Level executive, chicago, Exxon, Google, home telephone number, IBM, idiot Director, internal communications, Italy, massive online social networks, media channels, media distribution outlets, media engagement, oil spill, Online Communities, pimply faced fast food order taker, public communications, public relations, retail categories, social media, Social Media Australia, Social media complaints, social media policies, social network, social networks, Today Tonight, USD, web 2.0
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