If you read an article about curing cancer by a journalist do you assume the journalist is the expert in curing cancer? If you see a blog, or a group blog, dedicated to writing, creating and discussion cancer cures, would you think the blogger had more indepth knowledge and life experience in assessing cancer cures than the journalist that was assigned to the article? Which one is more objective? Is it objectivity you are looking for? Which one is more passionate and committed to promoting cancer cures? (Specifically. In general we all do). Do you want objectivity or passion engaged Continue Reading…
Posted by Laurel Papworth at 12:28 pm Tagged with: 2020 summit, cancer, Corey Delaney, editor, Head, journalist, Kerry O'Brien, Margaret Simons, Melbourne, social media, Social Media Australia, social media history, social network, social networks, today/online services/freedom, United States
Mar 032008
Heigh ho, heigh ho, it’s a-conferencing I go. Today and tomorrow anyway. And Friday. Oh and next week at ad:tech too. First up: today and tomorrow Ross MonaghanDeakin University and Founder, The MediaPod Rob Shilkin Head of Corporate Communications & Public Affairs, Google Australia & New Zealand Adrian Christie Head of Public Relations, Sony Computer Entertainment Rod BruemFounding Editor, Now We Are Talking, Telstra Trevor CookDirector, Jackson Wells Morris Virginia StewartPublic Affairs, Church of Scientology Kylie JohnsonHead of Multimedia, CSIRO Ross DawsonCEO, Advanced Human Technologies Max Uechtritz Editor-in-Chief, ninemsn Bruce BelshamEditor, abc.net.au, ABC David HigginsEditor, News.com.au Mike Van NiekerkEditor-in-Chief, Fairfax Continue Reading…
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Posted by Laurel Papworth at 1:35 pm Tagged with: ABC, abc.net.au, Adrian Christie, Advanced Human Technologies, anti advertising, anti marketing, Bruce Belsham, CEO, Church of Scientology, Communication, Communities and Social Networks Strategist, Creative Strategist, David Higgins, Deakin University, Dell Computer Australia, director, director marketing, editor, Editor-in-Chief, Fairfax Digital, founder, Founding Editor, General Manager, Google Australia, Head, Head of Corporate Communications, Head of Public Relations, Jack Morton Worldwide, Jackson Wells Morris, Kylie Johnson, laurel papworth, Matt Jones, Max Uechtritz, Mike Van Niekerk, MySpace Marketing, New Zealand, News.com., Now We, Paul McKeon, Pippa Leary, Roads and Traffic Authority, Rob Shilkin, Rod Bruem, Ross Dawson, Ross Monaghan, social media, Social Media Australia, social networks, sony, telstra, Tracey Arthur, trevor cook, Virginia Stewart
Well, I really wanted to showoff to you just a snippet of an article from the Australian Financial Review today (written by Renai LeMay), where I am quoted on the MySpace vs Facebook social networking debate. But when I try to copy and paste, this is what I get: y p c A s r l a a y s e d y o c d o e e d t c a m o e u t a i ‘s o t o u a s c a n t o k n w b i e o l Continue Reading…
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Posted by Laurel Papworth at 3:17 pm Tagged with: Facebook, Gary Barber, Google, laurel papworth, proxy site, Social Media Australia, social networking debate, The Australian Financial Review
Jan 052008
*yawn* We’ve been through this before – Australian Traditional Media: Just STOP it – but let’s face it, dissing Facebook to the press is what you do when you want media coverage yourself – for your own social network I mean. In this case, Paul Tyrrell is speaking for Linkedme.com.au: Price of FacebookAustralians addicted to Facebook are costing their bosses almost $3000 each a year, a study shows.Almost half of the 2800 Facebook users surveyed admitted that the website at work with 20 per cent using it more than two hours a week.Paul Tyrrell, Development Manaer for Linkme.com.au, said that, Continue Reading…
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Posted by Laurel Papworth at 11:15 pm Tagged with: Facebook, important networking, Linkedme.com., Linkme.com., Media coverage, Paul Tyrrell, Social Media Australia, social network, style recruitment site, USD
Sep 262007
I’m going to Melbourne to see Howard Rheingold and you aren’t. nyehnyeh nyeh nyeh. I’m going to Melbourne to see Howard Rheingold and you aren’t. nyehnyeh nyeh nyeh. I’m going to Melbourne to see Howard Rheingold and you aren’t. nyehnyeh nyeh nyeh. I’m going to Melbourne to see Howard Rheingold and you aren’t. nyehnyeh nyeh nyeh. I’m going to Melbourne to see Howard Rheingold and you aren’t. nyehnyeh nyeh nyeh. I’m going to Melbourne to see Howard Rheingold and you aren’t. nyehnyeh nyeh nyeh. I’m going to Melbourne to see Howard Rheingold and you aren’t. nyehnyeh nyeh nyeh. I’m going Continue Reading…
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Posted by Laurel Papworth at 10:22 pm Tagged with: Melbourne, Social Media Australia
Apr 102007
I rang a friend of mine (male) and gushed that I was quoted in a Web 2.0 article in May’s edition of Vogue Australia (Is your life better online? by Cathrin Schaer). He rang me back a little bit later, most miffed. “There’s NO photos of you, and the magazine is full of ADS!!” Bless. It’s my brains, not my *cough* beauty that got me a few paragraphs. But his response was exactly the same as the father of an ex’s years ago. The same incomprehension as to why women would pay 8 bucks for a fashion magazine while ignoring Continue Reading…
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Posted by Laurel Papworth at 3:23 am Tagged with: car magazine, car manufacturers, cough, fashion magazine, laurel papworth, mass media, Online Lives, Social Media Australia, social networks, web 2.0
Mar 232007
Hiya, if you are interested here is Liz Tay of Computerworld take on a presentation I gave the AIIA a few weeks ago: The Web 2.0 advertising machine It’s time to bust the myths that are holding back potential online marketers If the mention of Web 2.0 social networks conjures images of tech-crazed teens navigating virtual worlds at breakneck speeds or screenshots of flowery pink blogs, think again. According to Laurel Papworth, Online Communities Strategist of consultancy World Communities, the Web 2.0 world can offer business opportunities that far surpass that of traditional media. Speaking at the AIIA (Australian Information Continue Reading…
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Posted by Laurel Papworth at 9:17 pm Tagged with: advertising method, AOL, Australian Information Industry Association, consultant, e - business, e-marketing, Heineken, Internet discussion systems, iPod, Laura Chisholm, laurel papworth, Online Communities, Online Communities Strategist, online community, online discussion, peer to peer, search engine, Social Media Australia, social networks, sound technology, Strategist, web 2.0, Web campaign
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