How to Write a Social Media Strategy in 9 Steps

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How to write a #socialmedia strategy for Gov, Organisations.
Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary
The online course (4hrs of video and practical exercises) is here https://www.udemy.com/social-media-strategy/?couponCode=YT2015

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Social Media Online Courses and Training

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Online courses on social media – video lectures, case studies, statistics and homework consisting of understanding a brief and responding with a social media strategy or campaign or measurement tools etc. Facebook, Twitter, Google Plus and other platforms training.

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Quiz: Social Media and Voice

Social Media and Voice? Do you have the guts to go cheeky? Well, your fans might.

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Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Moving from representational democracy to direct democracy and using social media to choose where the taxes go… the future of government.

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Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers

I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft.

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? by Laurel Papworth for The Australian

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How to Write Facebook Sponsored Posts And Dodge the Haters

Your sponsored posts on Facebook are hated, and customers leave ‘get out of my newsfeed’ messages in their hundreds. Welcome to social media engagement! how to write sponsored posts and not be a dork.

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YouTube, Gmail, Google Places are Dead, Long Live Google Plus

Will Google Plus fold YouTube, Gmail and Places into Google Plus? Suddenly 1.5 billion users on one platform, with one page to manage. Good or no? Oh, and it suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine.

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