Social Media courses – Facebook Twitter – 2013 Sydney Australia

 Course, Education, Event, Online Communities, social media, Social Media Australia, social networks, Training  No Responses »
Feb 182013
 

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013. 

training and courses in social media

Social media workshops

Here are a list of the next public classes that I’m teaching on social media in Sydney . Please note that most of them are small classes (10 -15 people) and as some of the courses are computer based, you have to bring your own laptop unless you discuss with us first (we can organise computers if told ahead of time).

PLEASE CLICK THE LINKS for full course outline and details.

Three Day Intensive Social Media Course on 11th Feb to 13th Feb 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Social Media Campaign Course on 22nd March 2013 5 Steps of a social media campaign using Twitter and Facebook, dashboards and social media websites/campaign sites.

How to Blog/create a social media website on 10th April 2013 How to build a social media website with a blog, pages, video, articles and integrate social media, build audiences. Computer based with WordPress.

Social Media Measurement Course on 24th April 2013 What to measure, how to measure it, comparison with traditional marketing media measurements. Tools demonstrated.

Three Day Intensive Social Media Course on 13th May to 15th May 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Advanced Facebook on May 24th – hands on computer based adding competition tabs and fangates to Facebook Pages.

PLEASE NOTE: These courses often fill months in advance, we apologise if you can’t get a place. Please email us to go on a waiting list if you prefer.  There are many more courses that we run privately for organisations – let us know (pa@laurelpapworth.com)  if you want one – but these are the current public classes. 

 

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

 Online Communities, social media, social networks  3 Responses »
Oct 262012
 

The best social media campaigns in communities and social media often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness taps into both, and as November 13th to 20th is World Kindness Week I expect to see social media campaigns based around Random Acts of Kindness, so thought I would highlight a few.

How Social Media can Fix the Troll and Bullying problem

 Online Communities, social media, social networks  10 Responses »
Oct 102012
 

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually).

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

 Online Communities, social media, Social Media Australia, social networks  7 Responses »
Oct 082012
 

What is a social media press release. How can a social media press room be used. What are the common mistakes in targeting bloggers and twitterers in social media? Medecins Sans Frontieres MSF.TV

Social Media Clout: Klout them up – don’t you know who I am?

 Online Communities, social media, social networks  10 Responses »
Oct 032012
 

Use your Klout score to get stuff. Klout them up! social media influence never had it so good.

UK Teen Troll and Australian Radio Host – Social Media vs Traditional

 Media, Online Communities, social media  3 Responses »
Sep 302012
 

Where do our teenagers learn it is fine to trash someone mourning the death of their father? From the media. #StopTheMedia #TrollMedia Compare these two situations: A UK Teen is arrested for making comments about an Olympian diver’s (Tom Daly) father’s death on Twitter and a lauded Australian Radio Host is lauded for making comments in front of Uni students about our Prime Minister’s father’s death.

You Need To Know: Social Media and Retail

 Online Communities, Smart Company, social media  6 Responses »
Sep 242012
 

Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards. The unloved restaurant can now know exactly why the restaurant next door is full, and theirs is empty, but only if they want to know.

How To Add Custom URL to Google Plus G+

 Online Communities, social media, social networks  15 Responses »
Aug 282012
 

How to get a custom URL for Google Plus. Replaces gplus.to with Google’s official version of a Facebook USERNAME.

Lance Armstrong and a tweeted Social Media Press Release

 Online Communities, social media, social networks, Twitter  3 Responses »
Aug 242012
 

Social media press releases are about exposure/reach not circulation. Twitter report on Lance Armstrong and anti doping tweet. How 3.5 million followers converts into nearly 8 million pairs of eyeballs through 14,000 retweets.

Facebook Business Page Management

 Facebook, Online Communities, social media, Social Media Australia  1 Response »
Aug 132012
 

$900 to manage your Facebook page. Do you need a Business page on Facebook managed? How about Twitter? Clean up spam, handle negative criticism, post updates are part of what we do. We have grown Facebook Business Pages from a few thousand fans to 1 million and we look after brands such as reality TV shows (Junior Masterchef) and to journalists as well as small business and government pages.

Facebook Intensive Class – Computer Class, 1 Day

 Course, Event, Online Communities, social media, Social Media Australia, social networks, Training  3 Responses »
Aug 052012
 

Dates: Monday August 29th. Know a friend who might like the course? Please pass on!

Workshop Facilitator: Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. Laurel has 40,000+ followers on Twitter, and 25,000 on Google Plus. Find out more about Laurel Papworth on her website.

If you would like to have a course run inhouse for your organisation or conference, please email us.

Please contact Cheryll at pa@laurelpapworth.com for direct debit information, or testimonials, more information etc. Other Training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. More social media courses are available here

KFC Gayest Chicken Parody – #ChickFila

 Marketing, Online Communities, social media, social networks  1 Response »
Aug 022012
 

Dividing your customers to conquer them in social media – using Value system tribes to build communities. Chickfila, gays and Kentucky Fried Chicken. Finger lickin’ good.

Naming & Shaming Channel 7 on Facebook

 Online Communities, social media, social networks  2 Responses »
Jul 232012
 

Corporate Karma is immediate & irrevocable. Transparency & accountability arent just nice to haves they are part of every day reality. I will let this poor mother speak for herself. News-gathering in its traditional form is finished. These dark moments will continue to be made public as transparency becomes the norm. Shame on you Channel Seven! Via @trevorlong

Facebook Eavesdropping and Spree Murders: Neomugicha Killings and Social Media

 Online Communities, social media, Social Media Australia  4 Responses »
Jul 132012
 

Social Media sites apparently are running AI software that listens to discussions and then can flag the discussion for monitoring. Is this a good or a bad thing? Facebook have caught one predator already. I remember a dozen years ago, a guy in Japan putting up a status update that he was going on a spree kill – and he did. What would you prefer? Civil Rights or Monitoring?

Brumby’s Bakeries and Negative Criticism in Social Media COI

 Corporate Karma, Online Communities, social media, social networks  No Responses »
Jul 122012
 

How a Facebook page might save a company in Brand disgrace! Brumbys told franchisees to blame carbon tax and hike up fees. The backlash was enormous on social media sites such as Twitter, on Facebook and so on. Now Brumbys are using Facebook to apologise and ask for leniency and the franchisees are using it to explain and fight back.

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