If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab).  Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested?  If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog).

Social Media Campaign (one day course)

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tactics and tools including Facebook, Twitter, a monitoring station and a social media website. which the student can continue to use after the course. This is very intensive course.

Google Plus For Business (Morning Course)

We cover the basics of the service and then use the computers to gain hands on practical use of Google Plus for both Personal but mainly Business use, which the student can continue to use after the course. This is a very intensive course on the world’s fastest growing social network from Google. Computer access is restricted to 12 people so places are limited in this course.  Google Plus reached 49 million members (Dec 2011) in only a few months! And more interestingly, Google Plus is set to reach 400 million members during 2012. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus

LinkedIn for Business (Afternoon Course)

We cover the basics of the service and then use the computers to gain hands on practical use of LinkedIn for both Professional but mainly Company use, which the student can continue to use after the course. This is a very intensive course on the world’s largest professional social network, LinkedIn. Computer access is restricted to 12 people so places are limited in this course. LinkedIn is the truly business social network and suitable for business to business (accountants, lawyers, consultants) as well as recruiters and career people. LinkedIn has 100 million members worldwide and over a million Australians active on it monthly – wy not spend an morning learning about LinkedIN?

I only teach these hands-one courses a two -three times a year but I think the next one’s will be June-July-ish? Will let you know.

By the way, you can have social media classes (computer or strategy) inhouse too. Let my PA Cheryll know you are interested and she’ll email you the details:  PA (at) laurelpworth.com is Cheryll’s email address.  My one day Uni of Sydney non computer classes are at the Centre for Continuing Education. You can keep uptodate with courses by signing up for my enewsletter.

 

Is it ok to post “First Day Back to School photos” on Facebook? Who will see them? Is it safe – or just “normal”?  This morning School Kids across Australia are whining and whinging and generally getting antsy. Lunches made, new books packed in new school bags, iPads for those Santa thought were “nice”, crappy laptops for those he didn’t, First Day Back At School photos to be taken and posted on Facebook… Hold on a minute. Do you really want your little darling’s face & body, with the school they go to, and a handy take-out guide of what Continue Reading…

 

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on?  Here is a list I came up with – you might have more social media podcasts to add to the list. If so, yell out. I’ve been putting out a podcast on Online Communities and Social Media for a number of years and experimented with different genres. I have done step by step technical screencasts, chatting from an armchair a la Hitchcock! and I am now working with Panel of Continue Reading…

 

Consumers Make (Parody) Ads Too.  What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads?  Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. “Oh I hate that new deodorant/car/lime green eyeshadow” we rant then move on. It  takes a quite a lot of passion and commitment to shift the consumer from almost passive snippy media Continue Reading…

 

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The usual suspects were there – bloggers and twitterers I see around from time to time – and Continue Reading…

 

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? Go away, shut up, just do as I say, don’t ask, none of your business? But it is OUR business. If the person I am employing (through taxes) to do work for my community is on my communication channel, I expect to be able to speak to them. Not following me back on Twitter, turning off comments on YouTube, disabling discussion on Facebook is not the way to show me, the voter/your employer that you respect me. It’s Continue Reading…

 

Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people. A summary of social media responses including Citizen Journalism is Process Journalism, Why Governments Fear Social Media and online communities – the Demise of Representational Democracy, Why Traditional Media Ignores or Reviles Social Media, Move over Government, There’s a new Governing Body in Town (Social Network Hosts such as Twitter and Facebook) and The Crowd Feels It’s Power. Thanks to Gary Hayes @garyphayes for his “the Revolution will be Twittervised” inspirational tweet. In this article, I’m looking at process vs product journalism, Continue Reading…

 

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more presentations from Laurel Papworth. The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training Pedagogical studies show we learn more effectively from our peers than from exams, teachers or books. how we “discover” educational Continue Reading…

 

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment. Leah Howard as the social media manager exhibits for me all the clear signs for an engaging online community manager – passion, a love for the community/audience, authenticity and commitment to honest relationship, knowledgeable, interest in extending the story lines (e.g. backstage) not just selling more tickets, longevity. Leah Howard the Continue Reading…

 

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all.  My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What would Virgin do? Staff should be backed on social media and the Community is NOT always right! I received an email from a journalist at B&T asking for a quote on this situation below. For once my social network let me down – I was Continue Reading…

 

Let’s say you want to see just the status updates of a group or list of friends on Facebook. Perhaps you want to ignore work folk and just see your family’s statuses.  How do you do that? It’s a feature that Facebook had and then I thought they had lost. But apparently not – I found it again! In 2009, I gave some detailed instructions on how to set up a list and then view the newsfeed of that list. As usual, the minute I do that, Facebook changes it’s website. Ah well, I found it again. When you confirm Continue Reading…

 

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. Metagovernment is alive and well. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. Meaning, short viral spiked events, then over. No long term engagement, or continued input Continue Reading…

 

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. One of the most common questions I am asked is about Return on Investment for time spent on social media sites. The answers can be sliced and diced many ways (I have to figure out that company representative’s priorities before I answer) but most organisations are at least looking for some hard statistics. From Continue Reading…

 

What happens when you point your iPhone, mobile phone or any new camera at a group of people and get their Facebook and Twitter IDs, their last status updates and other goodies – all from the fact the camera does facial recognition? Viewdle – Photo and Video Face Tagging from Viewdle on Vimeo. If you can’t play the video due to access or being at work, here’s some images for you to ponder Facial recognition and pulling in status updates is live to the mobile phone camera, NOT on the computer! This is what I was talking about in this Continue Reading…

 

When Crikey asked me for a quote on The Australian Defence Force employing George Patterson agency to do a social media review, I agreed. I made some comments about using a traditional media agency to advise on social media and offered the opinion that it was like using a fox to do an audit of the henhouse. Especially as George Patts is effectively the inhouse agency for The Australian Defence Force (ADF). Given that social media is the antithesis of traditional media (if it’s created by an agency, the media is not social though it might become viral) can an Continue Reading…

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