Before the whole shmozzle starts, I thought I’d put the “social media assets” up online (video to youtube, Powerpoint to slideshare and so on). Easier to retweet if you want. The Powerpoint presentation Twitter for Business and AdTech Sydney View more presentations from Laurel Papworth. (tags: atsyd adtech) The video I’ll edit this post later with stuff that comes up from the panel. If you’re not at ad:tech, it won’t mean much unless someone is tweeting it – try #atsyd or #atsyd3 when the time comes (at http://search.twitter.com) LATER: List of Australian brands on Twitter as promised. ABC AFL AMP Continue Reading…
Mar 102009
Posted by Laurel Papworth at 10:38 am Tagged with: adtech, Advertising, atsyd, business, business models, Monetization, relevance, revenue, Twitter
Jan 072009
Daniela is staying with blogger (and social diagram maker extraordinaire) David Armano. You can read her story here – basically, escaping from an abusive marriage, she is a Romanian immigrant, with 3 children to support, one with Down’s Sydnrome. Daniela cleans house when she can for pennies. David Armano and family are putting the family up at the Armano house. What is interesting is the ClipIn. David tweeted at about 10am this morning Sydney time. By 6:30 tonight, he had $9, 600 – nearly double what he was asking ($5000), and all within a day – well before the February Continue Reading…
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Posted by Laurel Papworth at 7:00 pm Tagged with: abusive marriage, Ari Herzog, Daniela, David Armano, Fundraising, herzog, immigrant, ripple effect, Social, Sydney, Twitter, USD
Dec 222008
Ooh. Getting serious – from JobScore: About this Job As Twitter’s first product manager focused on revenue generation, you will play a defining role in the formulation of Twitter’s business. Your job will be to lead the definition and execution of the products and features that will lead to monetization of the Twitter platform. Responsibilities Define products and feature sets of commercial-oriented Twitter applications Manage the prioritization and development of new products and features Work closely with engineering to develop product functionality Work closely with customer support to solve issues and maximize user satisfaction Do customer research to inform product Continue Reading…
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Posted by Laurel Papworth at 3:40 am Tagged with: career, first product manager, Online Communities, ROI, social networks, Twitter
Dec 162008
.. so what is a “social media proprietor”? And how is s/he different from a blogger? Dunno, don’t ask me. Google it…. uh oh, we are both in trouble. The only response from Google on “social media proprietor(s)” are MY presentations. So either they don’t exist, have another name or … I’m the first one to document them. heh. Moving right along… Social media proprietors focus on a number of things that bloggers may not: advertising – display, banner, those little boxy things. classifieds – jobs is popular, the rivers of gold running to social media. merchandising – any old Continue Reading…
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Posted by Laurel Papworth at 11:48 am Tagged with: Alloy Ventures, Ammar Hanafi, Anand Rajaraman, blogger SM Proprietor, blogger social media proprietors, Bronwen Clune, Darren Rowse, duncan riley, editor, first social media proprietor, founder, general partner, Giga Omni Media, Google, heritage media, heritage media proprietors, Hugh Martin, individual writer, Jason Calacanis, journalist /editor, Korea, lawyer, Manager, media empire, Michael Arrington, month display advertising, Netscape, Netscape founder, Nick Denton, online citizen newspapers, proprietor, Rakesh Mathur, ROI, social media, Social Media Australia, social media proprietor, social media proprietors, True Ventures, university of sydney, USD, Venky Harinarayan, venture capital, would-be social media proprietor, writer
Sep 272008
Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the horizontal one) is whether the money comes to you (you are the social network host or provider) from the members in the community or from external clients such as advertisers or sponsorship from companies. REVENUE FLOW: The Y Axis (vertical one) asks if the money Continue Reading…
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Posted by Laurel Papworth at 11:56 am Tagged with: 2D networks, 2D social networks, advertising affiliates, advertising revenue, Amazon, America, America's Army, API, banking, brand, business to business, consumer economy, corporate services, downloaded software, ebay, economy, event management, Facebook, Featured, Google, Linden Labs, Monetization, Money, non media, Online Communities, online press, online video ad, peer to peer, peer2peer, pixel products, real estate sales, real life products, real world products, ROI, sms, social media, Social Media Australia, social media monetization strategies, social media money, social network, social networks, to other members user generated products, Trial Affiliates, USD, user customisable products, user generated content, Virtual real estate, virtual world online community business models, wannabe networks, web 2.0, youtube
Sep 172008
I bet Citizen Murdoch wishes he had WoW to add to the Fox stable. License to print money. Without killing a tree of course: You run a game for around five years, you can’t expect it to be cheap. You’ve got to run servers, pay customer service reps, pay for marketing, etc etc. World of Warcraft’s been running for four years now, so how much has the upkeep cost Blizzard? $200 million. Or, at least that’s what Blizzard disclosed during yesterday’s analyst conference call. That’s it. Staff payroll, hardware support, customer service (which, interestingly, they say is their largest department), Continue Reading…
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Posted by Laurel Papworth at 12:37 am Tagged with: analyst, Bank, social networks, USD, world of warcraft, wow
May 212008
From Advertising Age ( hope they don’t “expire” the article, I hate it when they do that, heaps of interesting stuff there). What Accountants Can Teach You About Using Social Media H&R Block Cast a Wide Net With a Campaign That Included Profiles, Videos, Twitter and Widgets
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Posted by Laurel Papworth at 12:47 am Tagged with: Abbey Klaassen, Megan McIlroy, ROI, social media, social networks, Twitter
Apr 132008
When people create an economy around an item, it’s because in their eyes, they’ve monetized it. Oh, maybe not in actual currency but hey! if it has importance as a medium of exchange, a store of value or a standard of value then it IS monetized. Even if I’m giving you 3 apples and my teddy bear, I am showing you it’s worth something. Ebay will often tell you what people are trading and therefore, what is valued. (ebay page of twitter sale) I really love my Twitter account but I feel like I haven’t been using it the way Continue Reading…
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Posted by Laurel Papworth at 9:03 pm Tagged with: ebay, Online Communities, social network, social networks, Twitter
Peter Thiel, the man behind PayPal, Facebook and Thank You for Smoking… Interesting read – I didn’t agree with his opinions and summations but the facts were interesting. Remember – it’s from Tom Hodgkinson of The Guardian, so it is not going to be rabidly pro- capitalism. : Although the project was initially conceived by media cover star Mark Zuckerberg, the real face behind Facebook is the 40-year-old Silicon Valley venture capitalist and futurist philosopher Peter Thiel. There are only three board members on Facebook, and they are Thiel, Zuckerberg and a third investor called Jim Breyer from a venture Continue Reading…
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Posted by Laurel Papworth at 5:05 pm Tagged with: America, philosopher and neocon activist, Rod D Martin, Stanford
Aug 292007
EDIT: last paragraph – built in modules in Pligg to give back money to citizen journalists (people who submit articles) for Pligg sites like Bloggerati and Kwoff.Quite a lot was written in the late nineties about importance of giving your social network members a way to get some extra cash themselves. Or revenue share with you. It builds loyalty and traction for the community. Handing over a million dollars is one way of gaining members, but enabling members to buy and sell, or take a clip of advertising, or auction or something else will keep the members. It should become Continue Reading…
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Posted by Laurel Papworth at 6:48 pm Tagged with: Al Gore User Generated Content TV station, big social networks, creator/member, ebay, Facebook, Google, hostess, Monetizing Social Networks, niche online communities, Online Communities, online community revenue, revolutionised advertising, social media, Social Media Australia, social network, social network member, social networks, user generated content, youtube
Ever have one of those days when total strangers (well, to each other anyway) all bring different parts of a puzzle? Conversations that return to a theme? AHA! moments abound? Today has been like that – about virtual economies and currencies. IGE Sued By World Of Warcraft Player In a new twist on an old MMOG debate, gold-farming company IGE has been sued by a World of Warcraft player.Instigated by long-time World of Warcraft player Antonio Hernandez, the class action suit filed against IGE claims that the company made a “calculated decision to reap substantial profits by knowingly interfering with Continue Reading…
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Posted by Laurel Papworth at 10:32 pm Tagged with: Antonio Hernandez, ebay, executive producer, Online developer, online gaming, online gaming community, Social Media Australia, user generated content, Warcraft player
Anyone watch the Second Life thingie on 60 minutes last night? You any the wiser? I missed it – did they mention that only 3000 Australians have signed up? Globally there are 7 million avatars – but only 1 and 1/2 million have logged in the last 60 days and I never see more than 40,000 online at a time. How many of the Australian 3000 are in that 40,000? You do the math. (I get 15. And they aren’t all sitting around ABC or BigPuddle). Another Australian TV program beat-up I gather? This Four Corners one was quite good. Continue Reading…
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Posted by Laurel Papworth at 3:17 pm Tagged with: Adam, Australian Government, Australian Tax Office, Britain, Catherine T. MacArthur Foundation, Chairman, D. and Catherine T. MacArthur Foundation, John D, online world, social media, Social Media Australia, social networks, spokeswoman, sydney morning herald, The Sydney Morning Herald, U.S. Congressional committee, United States
When I was in primary school there was another little girl who’s birthday was around the same day as mine. (Who said Aries are competitive? pfft.) Instead of being friends, we came to hate each other because it was always a competition to see who in class was buddies with whom. “You can’t go to her party, you’re my friend, you have to come to mine!!” *tantrum* Oh the Tears! the Drama! The Heartbreak! Thankfully it stopped when we reached 30. So I completely commiserate with eBay, the poor loves. eBay yanks ads from Google AdWords network Online auctioneer eBay Continue Reading…
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Posted by Laurel Papworth at 3:33 pm Tagged with: advertising system, AdWords, auctioneer, Computerworld, ebay, Freedom Party, Google, Google AdWords, Hani Durzy, media channels, mobile, on its site, online payment system, PayPal, Search, social networks, spokesman, Technology trade publication, United States, Web searches
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