2009 July – Facebook to make $550 million this year. Various revenue streams and business models of Facebook and MySpace including virtual gifts.
Posted by Laurel Papworth at 6:15 pm Tagged with: business, business models, event management, Facebook, Google, media monetization, Metrics, Microsoft, Monetization, Money, MySpace, Nick Roshon, revenue, revenue streams, USD, virtual goods
Establishing revenue and monetization from free social media sites – Craigslist is hitting $100 million this year. Online Communities and Social Networks may yet show Rupert Murdoch a thing or two. Including the new rivers of gold?
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Posted by Laurel Papworth at 7:55 am Tagged with: aimgroup, classified advertising publishers, Classified Intelligence, community advertising, craigslist, ebay, erotic services, Monetization, monetizing, Money, Online Communities, Peter M Zollman, report, revenue, social media, Social Media Australia, social networks, United States, USD
May 132009
While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”. Therefore if I’m (@SilkCharm) having a conversation with @garyphayes, and you follow me but not him, you used to see my conversation, even though it’s “one sided” for you. Twitter are planning changing it – you won’t see my tweet at all. Now Gone – you don’t have the option to opt-in to see their conversation anymore. This has sever impact for Twitters “ripple-ability”. Read below and think about the fact Continue Reading…
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Posted by Laurel Papworth at 5:26 pm Tagged with: affiliate sydney, Influencers, Monetization, Online Communities, revenue, social media marketing, social networks, widgets
Mar 282009
Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers. From The Chicago Tribune: Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on social networks that sell spotlight advertising of the same kind of backlash. We’ll Everybody needs a little KFC. But maybe not Chicago. The fast-food chain has sent off a letter to the nation’s mayors, offering to patch their potholes for free. The company will leave Continue Reading…
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Posted by Laurel Papworth at 2:56 pm Tagged with: Advertising, anti advertising, anti brand, anti community, anti marketing, anti-branding, Brian Steele, chicago, Chicago Department of Transportation, Colonel, food, KFC, KFC president, monetizing, potholes, President, printing, revenue, Roger Eaton, social networks, spokesman, spotlight sponsorship
Mar 102009
Before the whole shmozzle starts, I thought I’d put the “social media assets” up online (video to youtube, Powerpoint to slideshare and so on). Easier to retweet if you want. The Powerpoint presentation Twitter for Business and AdTech Sydney View more presentations from Laurel Papworth. (tags: atsyd adtech) The video I’ll edit this post later with stuff that comes up from the panel. If you’re not at ad:tech, it won’t mean much unless someone is tweeting it – try #atsyd or #atsyd3 when the time comes (at http://search.twitter.com) LATER: List of Australian brands on Twitter as promised. ABC AFL AMP Continue Reading…
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Posted by Laurel Papworth at 10:38 am Tagged with: adtech, Advertising, atsyd, business, business models, Monetization, relevance, revenue, Twitter
Just a quick note on a prediction regarding Advertising revenue and online communities: An old article via Marketing Vox but worth watching to see how close they get next year: Ad Spend on Social Networks to Reach $2B in 2010 Ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up from $350 million in 2006, and will surpass $2 billion in 2010, according to eMarketer. Ad spending on social-networking sites will reach $2.15 billion in 2010, according to a new eMarketer report, “Social Network Marketing: Ad Spending Update.” MySpace will continue to dominate, accounting for Continue Reading…
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Posted by Laurel Papworth at 10:32 pm Tagged with: Debra Williamson, eMarketer, longer existing social networks, Online Communities, ROI, senior analyst and author, social networks, social-networking sites, United States, USD
Feb 092009
Qantas deleting frequent flyer points – choose or lose. Oh look, is there a loyalty program out there that doesn’t treat you like you are a nuisance? It’s almost as though the points are rewards but “carrots” to be dangled in front of our noses. Don’t know why, but most loyalty programs cause me to feel distinctly disloyal. Everytime they say “no” to me – no to upgrades, no to changes, no you can’t have points, no you can’t use points, no you can’t give points to someone else, no no no – I want to scream NO back to Continue Reading…
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Posted by Laurel Papworth at 5:46 pm Tagged with: choose, currency, lose, loyalty program, Monetization, qantas, Social Media Australia, social networks
Jan 132009
Want to know where money will come from, when everything is free? Well, one area is real time events. Synchronous (happening now, not delayed) means you are either there or you miss out. No place shifting, time shifting, format shifting. So events become important. Sort of the opposite of a few years ago when concerts were free/cheap marketing drives to sell albums. Now albums sell concert tickets. Heh. Don’t believe me? Go price good tickets to see Sting in Concert. I said good tickets, not ones in the back of the stadium, in the next suburb, staring at a dot Continue Reading…
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Posted by Laurel Papworth at 11:25 am Tagged with: Edinburgh, events, Google, MacWorld, Monetization, Online Communities, online poker tournaments, real time chat, revenue, ROI, social media, social network, social networks, travel agents
Dec 222008
Ooh. Getting serious – from JobScore: About this Job As Twitter’s first product manager focused on revenue generation, you will play a defining role in the formulation of Twitter’s business. Your job will be to lead the definition and execution of the products and features that will lead to monetization of the Twitter platform. Responsibilities Define products and feature sets of commercial-oriented Twitter applications Manage the prioritization and development of new products and features Work closely with engineering to develop product functionality Work closely with customer support to solve issues and maximize user satisfaction Do customer research to inform product Continue Reading…
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Posted by Laurel Papworth at 3:40 am Tagged with: career, first product manager, Online Communities, ROI, social networks, Twitter
Dec 162008
.. so what is a “social media proprietor”? And how is s/he different from a blogger? Dunno, don’t ask me. Google it…. uh oh, we are both in trouble. The only response from Google on “social media proprietor(s)” are MY presentations. So either they don’t exist, have another name or … I’m the first one to document them. heh. Moving right along… Social media proprietors focus on a number of things that bloggers may not: advertising – display, banner, those little boxy things. classifieds – jobs is popular, the rivers of gold running to social media. merchandising – any old Continue Reading…
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Posted by Laurel Papworth at 11:48 am Tagged with: Alloy Ventures, Ammar Hanafi, Anand Rajaraman, blogger SM Proprietor, blogger social media proprietors, Bronwen Clune, Darren Rowse, duncan riley, editor, first social media proprietor, founder, general partner, Giga Omni Media, Google, heritage media, heritage media proprietors, Hugh Martin, individual writer, Jason Calacanis, journalist /editor, Korea, lawyer, Manager, media empire, Michael Arrington, month display advertising, Netscape, Netscape founder, Nick Denton, online citizen newspapers, proprietor, Rakesh Mathur, ROI, social media, Social Media Australia, social media proprietor, social media proprietors, True Ventures, university of sydney, USD, Venky Harinarayan, venture capital, would-be social media proprietor, writer
Dec 082008
From RintiniWriting Media giant Tribune Co., saddled with billions in debt since it became a privately held company last year, filed for Chapter 11 bankruptcy protection in a Delaware court this afternoon, becoming the first major newspaper or chain to declare bankruptcy in modern history. (Washington Post) Wall Click for bigger picture. Total print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released by the Newspaper Association of America. (MarketingCharts) *scribbles* Similar blog posts: International Herald Continue Reading…
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Posted by Laurel Papworth at 4:29 pm Tagged with: Advertising, advertising revenues, America, CEO, David Kirk, Delaware, Delaware court, fairfax, heritage media, mainstream media, Newspaper Association of America, online newspaper, ROI, social media, Social Media Australia, Tribune Bankrupt, Tribune Co., USD, Washington Post
Oct 262008
From Sunday Star Times on Stuff.co.nz – and I’m gonna say up front: there is no point being a prophet if you do not use every means available to be heard, and understood. Wayne Lachore… … emerged from the Coromandel to warn the world of a looming catastrophic collapse of western economies, and the US in particular. Freddie Mac and Fanny Mae were disasters waiting to happen, he wrote in a series of email essays to big-hitters from Prime Minister Helen Clark down. The hugely indebted US was effectively bankrupted, sufficient to cause a global financial vortex. but no one Continue Reading…
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Posted by Laurel Papworth at 2:45 pm Tagged with: chief economist, consumer economy, economy, Fanny Mae, Freddie Mac, Helen Clark, Monetization, Morgan Stanley, Online Communities, peer2peer, Prime Minister, social media, social networks, Stephen Roach, United States, Wayne
Oct 182008
It’s intriguing that Slideshare (YouTube for Powerpoint presentations) has collected on it’s main ‘spotlight’ page the powerpoint presentations you probably want to see if you are interested in the economy/fiasco. Google Q3 2008 Earnings Slides View SlideShare presentation or Upload your own. (tags: 2008 q3) I recommend to clients to get together social media assets they might have lying around anyway – old presentations, old ads (check licencing), old recordings of speeches, quarterly earnings reports, and invest in some time in placing them up on the ‘net. Google on this one are explaining their ‘hedge’ strategies. I struggle to understand Continue Reading…
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Posted by Laurel Papworth at 7:18 pm Tagged with: consumer economy, economy, Google, Monetization, Online Communities, peer2peer, social media, social media assets, social web, Yahoo!, youtube
Oct 152008
Hmm you know, this guy is me in man-drag…… except I don’t yell as much, I giggle more, I’m prettier etc. Rather taken with the annotations and popups. More my collaborative style than the traditional locked down content on YouTube. Gary Vaynerchuk’s original “Do you know why? R.O.I.” post. You might like to read more on my monetization post about how social media will create revenue streams. Tags: ROI, social media, monetization, Online Communities, social networks, Advertising, social ads, revenue, do you know why roi, gary vaynerchuk
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Posted by Laurel Papworth at 9:13 pm Tagged with: Advertising, Gary Vaynerchuk, Online Communities, ROI, social ads, social media, social networks, youtube
Oct 142008
If the company you work for, wants to lay marketing staff off, or cut marketing budget (right as you are in the middle of implementing blogging and wikis and Facebook uber stuff), tell ‘em no. 1. Research the customer. Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession. Price elasticity curves are changing. Consumers take more time searching for durable goods and negotiate harder at the point of sale. They are more willing to postpone purchases, trade down, or buy less. Must-have features of yesterday Continue Reading…
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Posted by Laurel Papworth at 12:22 am Tagged with: Bank, consumer economy, economy, Harvard Business School, Investment, Le Meur, Monetization, Online Communities, peer2peer, Sequoia Capital, social media, social networks, video
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