Monetization » Laurel Papworth

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Monetization, Online Communities, revenue, social media, social networks 25 Responses »

Apr 172012

How to make $10million in one weekend of tweeting. Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. But your CEO “gets” social media, right? Ah goody.

NOTE: Just make sure Marketing/Public Relations realise that INFLUENCERS with networks that respond to call to action are heaps more effective than a dead Twitter and Facebook page with heaps of Followers but not Activity. I put INFLUENCERS in CAPS and RED because most social media activities FAIL because they don’t include them…

Boing Boing Blog, Corey Doctorow

50 Cent spent the weekend on Twitter pimping a company called H&H Imports; according to the SEC, he owns 30 million shares of the firm. Over the weekend, the shares gained $0.29, netting the rapper nearly $10 million.

From Business Insider, Joe Weisenthal

Earlier we noted that shares of HNHI added $50 million in market cap today thanks to tweets from 50 Cent aka Curtis Jackson.

Obviously he’s being compensated. How much? A LOT.

This SEC filing shows that he owned 30 million shares. Seeing as each one gained $.29 today, that’s nearly $10 million for one weekend of tweeting.

How soon do you think he sells?

Add this case study to the other one about Apple losing 4.6 billion dollars market cap in 11 minutes due to an Engadget blog post, and your on your way to CEOs heart through his/her wallet.

Apple’s stock promptly tanked on massive selling, going from $107.89 to $103.42 in six minutes (11:56 – 12:02). This wiped just over $4 billion off of Apple’s market capitalization. A lot of people lost a lot of money very quickly.

Nice Graphic to scare ‘em into paying attention:

Good luck – keep hitting them where the $$$ are, and you will get through. Eventually.

Just remember – it’s not Circulation ( number of followers) but Reach/Exposure (retweets, Shares) that make the Ripple Effect happen.

Good News (double the share price), Bad News (crash the stock), It’s all the same strategies in social media channels… are you riding the Ripples or are the Ripples riding you?

Paywall for News.com and Online Community Social Media

Citizen Journalism, Media, Monetization, Online Communities, social media, Social Media Australia, social networks 50 Responses »

Oct 232011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The usual suspects were there – bloggers and twitterers I see around from time to time – and Continue Reading…

What is the Value of a Tweet or Facebook Fan?

Monetization, Money, Online Communities, revenue, social media, social networks, statistics 24 Responses »

Apr 282011

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? What is a Twitter Follower worth? What is the value of a Tweet or reTweet? Last week I bought a coupon for Zumba classes from one of the daily deal sites. I received a 50% discount but there was a catch. 1000 coupons had to be sold before the deal became active. Luckily, next to every deal on offer is a button that connects to Facebook. Click the Facebook “Like” button and all your Facebook friends and family and colleagues will see the Continue Reading…

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Facebook, Featured, Featured Articles, Monetization, Money, Online Communities, revenue, social media, social networks, virtual world 23 Responses »

Aug 012010

Facebook credits and liquidity program – integrating real world currencies, gift cards and virtual economies. What will happen now Facebook is 500,000 members strong? The currency of the internet?

22 Twitter revenue streams – monetizing tweets

Featured, Monetization, Online Communities, revenue, social media, social networks, Twitter 16 Responses »

Apr 142010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Because if we don’t people have to find a way to show value themselves and that’s harder. Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go Continue Reading…

Monetizing Online Communities

Event, Monetization, Online Communities, social media, Social Media Australia, social networks 19 Responses »

Apr 072010

This is a presentation to ConnectNow in Sydney 2010. It’s really about “what is money” – the community requirements, how community uses money, that all money even “real” money is virtual. Social Media Monetization Connect Now View more presentations from Laurel Papworth. I’ll probably put more up once I actually GIVE the presentation. It’s just that I promise people at conferences that I’ll put the preso up on my blog and then I go to drinks and dinner and the next thing I know a week has passed and – the curse of timely content – the subject is dead.

Revenue: Social media games and virtual goods 2010

Monetization, Money, Online Communities, revenue, social media, social networks, virtual world 15 Responses »

Jan 272010

Virtual goods in the USA will reach $1.6 billion revenue in 2010 I have a patent in social network economies particularly in user generated virtual goods – which we don’t see a lot of yet. So I tend to keep an eye on how virtual goods are coming along. That’s the problem with patents, you have to get your timing right to develop and launch. When I took out the patent – pre Facebook, pre Twitter – it was impossible to explain to investors how pixel products were going to jump from closed game worlds (Everquest) into the real world. Continue Reading…

Social Media Revenue: Huffington Post TechCrunch Valuations

blogs, Monetization, Money, Online Communities, revenue, social media, social networks 27 Responses »

Jan 182010

Huffington Post and TechCrunch both have high valuations ($100m+). Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? Something that continually gets asked of me at conferences and workshops is “Where’s the Money?”. It’s usually said in a tone that implies that social media is so gosh- darn “social” and “friendly” that everyone gives everything away for free. Which of course is just rubbish. Currency itself has no inherent value except what we, the community/nation, put on it. We value what we value – here’s the some of the revenue Continue Reading…

Freemium Revenues: Social Media Business Podcast

Monetization, Online Communities, podcast, revenue, social media, Social Media Australia, Social Media Business, social networks 16 Responses »

Nov 232009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game? If you offer some services at a paid-for premium, which ones should you choose to monetize? Maybe technical support or more of the standard fare or perhaps specialised content and services that the free service don’t get to see? And note: annoying members into paying for premium access doesn’t Continue Reading…

API Widget Economy: Social Media Business Podcast

Featured, Monetization, Money, Online Communities, revenue, social media, Social Media Business, social networks 15 Responses »

Nov 032009

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Web 3.0 is “little bits everywhere” – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed. An overview of social media monetization revenues. Note: you can subscribe to video on iTunes and Continue Reading…

Donations as Revenue: Social Media Business Podcast

Monetization, Money, Online Communities, revenue, social media, Social Media Business, social networks 15 Responses »

Oct 272009

Where is the money in social media? One of the 22 revenue streams is donations and a foundation stone of open source online community economies.

Social Media Monetization: Leo Laporte TWiT

Monetization, Online Communities, podcast, social media, social networks 14 Responses »

Oct 042009

Podcaster Leo Laporte explaining how much income and expenses he has for This Week in Technology podcasts: he makes $1.5 million per year, doubling every year and spends $350,000 on costs including 7 staff.

Augmented Reality and Social Media Marketing

blogs, Featured, Monetization, Money, Online Communities, social media, Social Media Australia, social networks 15 Responses »

Sep 142009

Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Augmented reality is where a device puts an overlay over the real world. E.g. view a scene through your mobile phone camera and additional bits and bobs pop up. Social Media Marketing meets Physical World. 16 Top Augmented Reality Business Models There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging. As usual the video game and porn industries are pioneering the research and development of the technology but we are about to see a plethora Continue Reading…

MySpace Credit Card

Monetization, Money, Online Communities, social media, Social Media Australia, social networks 17 Responses »

Aug 292009

MySpace has released a credit card for youngsters, in conjunction with ANZ, Visa. But does it go far enough.

Monetizing: Virtual Goods venture capital 2009

Featured, Monetization, Money, Online Communities, revenue, social media, social networks, user generated content, web 2.0 12 Responses »

Jul 132009

Explanation of a bunch of virtual goods products and services companies, monetizing social media and social network activity, as a revenue stream or business model for online communities.

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