From the category archives:

Metrics

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

by Laurel Papworth on December 17, 2009 · 3 comments

I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”.  Facebook, for a long time, didn’t remove it completely, they reset the default to private. Anyway, what was Beacon? [...]

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Monetizing: Virtual Goods venture capital 2009

by Laurel Papworth on July 13, 2009 · 2 comments

Explanation of a bunch of virtual goods products and services companies, monetizing social media and social network activity, as a revenue stream or business model for online communities.

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Monetization: Facebook Revenue and Business Model

by Laurel Papworth on July 13, 2009 · 7 comments

2009 July – Facebook to make $550 million this year. Various revenue streams and business models of Facebook and MySpace including virtual gifts.

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Twitter: Measuring clickthrus Social Media Metrics

by Laurel Papworth on March 17, 2009 · 10 comments

How do you know who has clicked through on a link, how many times and the sum of click thrus on retweets? Let Auntie SilkCharm explain.
In dot points:

Sign up to Tweetburner
Add Twurl button to your toolbar
Monitor pages twurled on yr archive page e.g. http://tweetburner.com/users/SilkCharm/archive
Click the barchart graphic for more information – retweets for example, Twitter [...]

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