May 292013

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.

Apr 152013

Mongrel Media: Traditional vs Corporate vs Social Media. Bought vs Owned vs Earned Attention. Which will win? I’m betting on the mongrel Corporate taking over Heritage AND Social channels.

Sep 302012

Where do our teenagers learn it is fine to trash someone mourning the death of their father? From the media. #StopTheMedia #TrollMedia Compare these two situations: A UK Teen is arrested for making comments about an Olympian diver’s (Tom Daly) father’s death on Twitter and a lauded Australian Radio Host is lauded for making comments in front of Uni students about our Prime Minister’s father’s death.

Mar 052012

Is the TV show Today Tonight breaking Facebook terms and conditions by running a competition requiring fans to like the Today Tonight Facebook page?  You can’t run a competition on Facebook, on your wall, by asking fans to like your page. You just can’t. And yet, Today Tonight is running a competition where the first requirement is to “like” Today Tonight on Facebook. Facebook Page Competition Guidelines T&Cs I seem to be always telling random strangers on company Pages that they can’t run a competition to “like” them on Facebook or to “tag” a photo. They don’t believe me. I Continue Reading…

Feb 162012

Lord Monckton told Mining executives to buy up big in MEDIA and use the Super Rich to exert control over media messages. Gina Rinehart (mining family) has started buying up shares in Fairfax. And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. Which is mining and media. What should we do? Lord Monckton explains why Mining should control Australian Media. Here is “Lord”Monckton talking to a room of mining executives about buying up traditional media and dominating the channels with their dogma. Quotes from the piece: “Is there an Australian version of Fox Continue Reading…

Oct 232011

As tomorrow is an historic day – The Australian and other sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by refusal to build online communities around their content? A few nights ago, I went to the bloggers/Twitterers briefing for new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The usual suspects were there – bloggers and twitterers I see around from time to time – and Continue Reading…

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