Here’s the presentation I gave in Perth on Thursday, at Edge of the Web. Social Media Marketing Campaign View SlideShare presentation or Upload your own. (tags: eotw wawa) If you are too lazy – and I know my audience well – basically do this: get involved, read what’s out there, source top bloggers, forums, bulletin boards, Twitterers, Digg fanatics and Facebook discussion groups – read and understand them. create – or better yet, find – social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip Continue Reading…
Nov 082008
Posted by Laurel Papworth at 6:47 pm Tagged with: conference, conferences, Event, events, Featured, Online Communities, seminars, social media, Social Media Australia, social networks, user generated content
Oct 202008
CORRECT DATES I’m heading to Singapore this weekend, for a week. I’ll be teaching THREE seperate public courses, so if you are in Singapore – or can talk the boss into an overseas trip, heh – this is what we’ll be doing: Wednesday 29th October 2008: Education and Teachers and Online CommunitiesUnderstanding Web 2.0 and Web 3.0 for Teacher – what are the students doing online with creativity and knowledge? dangers and opportunities, resources for teachers and good sites, blogs, wikis (still taking suggestions, blog readers!) and the way forward including a teacher online community for teacher to teacher (p2p)support. Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 2:16 pm Tagged with: 65-6512-1487, 65-96723522, Cisco Systems, customer social networks, Facebook, media offerings, Ministry of Education OF COURSE, Online Communities, Online Communities Understanding Web, online community, Orchard Road, p2p, Singapore, social media, social media assets, social media audits, social networks, social web, teacher, Technology, Twitter, web 2.0
Oct 192008
I’m beginning to get nervous around Top Lists.First Question: What if I’m not on it? Well, internationally, I’ve made it onto the Power150 Media and Marketing blog list at AdAge (Advertising Age).#123 Laurel Papworth Social Network Marketing. Globally!… which is quite stressful because every time Technorati stuffs up, I drop 100 points. Talking of Technorati #27,646 blogger (any subject) in the world. Not bad for this blog!… they lost my blog. Recovered it, now lost my fans. So I’ve dropped Authority to 170, yet am in the top 30k of bloggers in the world. Considering there are a hundred million Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 8:44 pm Tagged with: advertising age, Google, laurel papworth, Nick Holmes, Social Media Australia, web 2.0
Oct 152008
I took an email from a guy who said he was interviewing me for a Cisco newsletter, on social media and small to medium size business. I gave him these answers and then realised: I never checked. He could just be some dude wanting free tips to give to clients. Heh. But I doubt it. Anyway, in case, here are his questions and my answers. Gained from teaching several hundred SMBs for the Department of State and Regional Development for Small Business September etc. Feel free to give your own (answers, that is): 1. What is your definition of social Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 4:42 am Tagged with: CEO, Cisco, Department of State, Facebook, Google, heritage media, HTML, informational media assets, mainstream media/tabloid attention, Mark Zuckerberg, media hits, micro-community site, MSN Messenger, MySpace, Online Communities, online community, online community 9x, peer to peer, PR news, search engine, search engine marketing, short head, small business owner, SMB, social media, social media assets, social media campaigns, social media marketing, social network, social networking, social networking strategies, social networks, social web, Twitter, Use media gathering tools, user generated content, video sharing site, viral marketing, youtube
Oct 132008
AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin’ mess of it, and you make it worse for all of us! First there was the spam comments on blog fiasco – read Duncan Riley’s take on it all. Then there’s the faux community on UBank saying how great UBank (NAB funded) is. Pulling negative comments, promoting their own fake positive ones. Then there’s FRANK who comes in from a NAB address and denies he is a bank employee while trolling Cheryl’s blog. So, here’s the guidelines that Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 8:45 pm Tagged with: anti brand, anti community, anti marketing, anti-branding, Bank, corporate social media policies, Integrity, NAB Bank, NAB Ubank, Online Communities, PR, social media, Social Media Australia, social media marketing, social networks, UBank, whip for all our backs
Oct 112008
I’m not very cross with WOMMA but I do think it’s important to remind them occasionally – not enough to harass, just occasionally – that they are wrong in disallowing anyone who is not an agency to join: Connect to WOMMA; Join the WOMM Conversation There are tons of ways to get connected to WOMMA and our amazing community of word of mouth marketing experts, thinkers, and trendsetters. WOMMA is a hub for people who “get” word of mouth marketing, and we’d love to have you join us. Here are a few ways you can get connected: My comment (dunno Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 11:44 pm Tagged with: advertising age, asia, evangelists, Jeddah, Middle East, Online Communities, Royal House of Saud, social media, Social Media Australia, social media projects, social networks, twitter agency, university of sydney, University of Western Sydney, Until WOMMA, WOMMA
Oct 082008
… do as we say, don’t do as we do. Shiftcomm have a couple of great files including a social media press release and a social media newsroom layout.Part of their Social Media Press Release Template. Which SHOULD be about making content accessible and linkable and bloggable. But I can’t link to them because they don’t follow their own advice. Wierd huh? Go to the main page Shiftcomm then click on Shift Search (you don’t get a search but a fake tag cloud) then click through one of those frustrating but oh-so-cutesy flash hard-to-navigate widgets when you see SMNewsRelease. Dear Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 11:42 pm Tagged with: Online Communities, public relations, social media, social media newsroom layout, social networks
Aug 172008
Advertising Age has put together the top Media and Marketing blogs in the world, the most influential, against a fairly comprehensive criteria – the most we’ve seen from a ‘top blog’ list. Visit their site for more information on how and why they compiled the list, (full list). My current rank: I must be doing something wrong – someone likes me! Heh. Top Australian bloggers They are currently monitoring 826 top blogs, I thought I would give you the Australian entrants (a snapshot): 10. ProBlogger (uber blogger Darren Rowse)66. Bannerblog (Ashley Ringrose, Ashadi Hopper)123. Young PR (oi! Paull Young is Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 3:28 pm Tagged with: a'Court, Ashley Ringrose, blog/social media, Bloggerati, Clay Cook, Craig Wilson, Darren Rowse, David Koopmans, Duncan Macleod, Gary Hayes, gavin heaton, Gerry McCusker, Jacqueline Weschler, Jen Stumbles, John Lampard, Julian Cole, Katie Chatfield, Kristin Alford, Kylie Lewis, laurel papworth, Lee Hopkins, Matthew Watson, Media Hunter, Meg Tsiamis, Nick Holmes a'Court, Rachel Cook, Ryan Peal, social media, Social Media Australia, sure directory services, Todd Andrlik, trevor cook, Web traffic
Aug 102008
eBay makes more money from it’s APIs than it does from onsite auctions. So does SaaS Salesforce. So does Amazon. Apparently RyanAir is choosing not to do that: Ryanair blocks ‘illegal’ bookings Ryanair is to cancel thousands of its own customers’ bookings after they were made through internet travel agents whose activities it says are illegal. The airline is targeting price comparison websites on which you can buy Ryanair flights without having to go directly to the Irish firm’s site. Ryanair says this is against its terms and conditions, and the technology used slows down its site for other users. Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 3:22 pm Tagged with: airline, API, BBC, business, Online Communities, Ryanair, social networks
From David Armano – his diagram can explain a ton of different things. In this case, for me, distributing content through blogs not broadcast. I teach “Ripple Distribution” as part of social media marketing campaign courses. We (Chris Saad, Trib (Stephen Collins), badgergravling, jed white, were just having a discussion on Twitter broadcast and symbiotic relationships with the press so I thought I’d go into more detail here, in case you were interested. The challenge with blogs and social media content is building distribution, gaining an audience. This diagram can also been seen as a blogger ripple diagram. #1′s are Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 4:45 pm Tagged with: board member, individual consultant, Media, Mouth, ripple, Saudi Arabia, social media, Social Media Club, social media content, social media marketing, social media marketing campaign courses, social media marketing courses, social web stuff, stephen collins, Tarah A Word, Twitter, WOM
Jun 162008
Today Tonight’s whisper marketing story last week is an old story rehashed and mashed-up. For example: Ruth: Oh… They’ve got the eggplant. Have you tried this one?Woman: NoRuth: It’s the best. — Channel 7, Today Tonight, 8th March, 2004 The clip with that “discussion” was shown in both 2004 and 2008. No need to come up with a new story if you can just cut and paste old footage, right? Whisper marketing sucks by the way. Which is what Tim Longhurst was telling them. Tim Longhurst: It’s a huge risk for a company to take, to take a whisper marketing Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 3:55 pm Tagged with: ABC, Bloggerati, David Richardson, laurel papworth, Media Watch, Only Channel, Social Media Australia, social networks, tim longhurst
Jun 122008
Awesome video: Social Media in Plain English from leelefever on Vimeo. Do you know how hard it is to make something sound easy? Tags: social media, Marketing, Online Communities, social networks, commoncraft
- Share this:
- Share
Posted by Laurel Papworth at 1:02 am Tagged with: Online Communities, social media, social networks
Jun 102008
Picture: Click for Facebook, Blogs and Marketing public course info Question: I teach a marketing 2.0 course at the University of Sydney public courses. Which Australian Marketing or Social Media Marketing blogs should I use in my set up an RSS reader and read these blogs spiel? I am updating the courseware… I’m revamping the marketing 2.0 course I pitched, wrote and started teaching waaaay back in 2005 through the Professional Development arm of the Centre for Continuing Education at the University of Sydney. It used to be called Conversations with your Customer or something equally naff. Had a few Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 5:22 pm Tagged with: conferences, events, Facebook, Online Communities, seminars, social media, Social Media Australia, social networks, web 2.0
Jun 102008
Google/YouTube aren’t quite there yet… : NEW YORK (AdAge.com) — Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads. Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads. In August last Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 5:33 am Tagged with: Advertising, content creator, creator/member, Google, Media distribution, NEW YORK, Online Communities, Premium, Product Manager, ROI, Shiva Rajaraman, social media, social networks, user generated content, video advertising, video player, youtube
I'm running small, one-day computer based