I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Well I know a bunch of people on there, and tried about EIGHT email addresses, but none of them worked. […]
Marketing Magazine name Industry Head of Social Media for Australia. What is an Industry? What is an Influencer? What commodity does social media create, to make an industry? Kate Kendall (@KateKendall) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry”. I hunkered down […]
I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”. Facebook, for a long time, didn’t remove it completely, they reset the default to private. Anyway, what was Beacon? […]
How to build a social media marketing campaign in 5 steps – one day handson course, this is the prelim 30 min powerpoint presentation and diagram.
What are the attributes of social media marketing campaigns, run within a community?
In Australia, which is best – traditional agencies doing social vs social media consultancies? What is the marketing mix – online, offline, direct, TV, social – that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). I saw Tony Thomas’ letter in B&T […]
Who are Australia’s top marketing and media bloggers? Not decided by the local BlogMafia -heh – but internationally recognised and independently evaluated? This is the list. Again. Six months on. My original blog post, exactly six months ago. Where are we up to? For Lee Hopkins, who asked today on Twitter about getting access to […]
Best social media campaigns, well, my favourite case studies anyway. Michael Watkins over at Mudo Media isn’t impressed. He thinks –via Digital Ministry – that social media strategists are all talk and no media. Is he right? Probably. But irrespective of whether anyone is actually hiring consultants, employing traditional agencies or just dumping it on […]