Dividing your customers to conquer them in social media – using Value system tribes to build communities. Chickfila, gays and Kentucky Fried Chicken. Finger lickin’ good.
How would you improve this social media campaign on Spot.us to raise awareness about cycling accidents?
There are a few pitfalls in social media campaigns and definitely one of them is to try and force conversations around “finish my sentence….” games. It never ends well – either ignored or turned vile. Here’s some tips and warnings for beginner online community managers.
How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? How about a bitchy tweet on Twitter? Fight with them? Ignore them? Promise to do better? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative […]
It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is. Business realities? Don’t kid yourself…. A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car […]
Just a quick one, posting up of a press release, really. But important news – not the first time we’ve seen this but it’s been ages since say, the Pepsi announcement. Hat tip @inspiredadvntrs InspiredAdventures who kindly gave me the heads up : Jetstar has announced it will direct 40% of its marketing budget to social […]
Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. Here’s one – join the Facebook Fanpage and be given an iPad to test. I guess there are a number of differences today. One is that when we are fools, taken in by the scam, […]
I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Well I know a bunch of people on there, and tried about EIGHT email addresses, but none of them worked. […]