KFC Gayest Chicken Parody – #ChickFila

Dividing your customers to conquer them in social media – using Value system tribes to build communities. Chickfila, gays and Kentucky Fried Chicken. Finger lickin’ good.

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Social Media Influencers – What would you do? @spotus

How would you improve this social media campaign on Spot.us to raise awareness about cycling accidents?

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Finish This Sentence: Social Media is…

There are a few pitfalls in social media campaigns and definitely one of them is to try and force conversations around “finish my sentence….” games. It never ends well – either ignored or turned vile. Here’s some tips and warnings for beginner online community managers.

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8 ways to deal with negative comments in online communities

How do you respond to a negative comment in an online community,¬† on Facebook? Shut the Page down, ban the commenter, suck up to them? How about a bitchy tweet on Twitter? Fight with them? Ignore them? Promise to do better? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative…

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Ford & Social Media – a con? Ford Australia and spam

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is. Business realities? Don’t kid yourself…. A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car…

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Social media 40% of Jetstar's marketing budget

Just a quick one, posting up of a press release, really. But important news – not the first time we’ve seen this but it’s been ages since say, the Pepsi announcement. Hat tip @inspiredadvntrs¬†InspiredAdventures who kindly gave me the heads up : Jetstar has announced it will direct 40% of its marketing budget to social…

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iPad scam on Facebook

Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. Here’s one – join the Facebook Fanpage and be given an iPad to test. I guess there are a number of differences today. One is that when we are fools, taken in by the scam,…

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MarCom Professional – too high barrier to entry

I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Well I know a bunch of people on there, and tried about EIGHT email addresses, but none of them worked.…

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