How do you know who has clicked through on a link, how many times and the sum of click thrus on retweets? Let Auntie SilkCharm explain. In dot points: Sign up to Tweetburner Add Twurl button to your toolbar Monitor pages twurled on yr archive page e.g. http://tweetburner.com/users/SilkCharm/archive Click the barchart graphic for more information […]
I did an interview with Australian Institute of Company Directors (AICD) about CEOs and C-Level executives on LinkedIn, Facebook, Twitter and other online communities. The interview was ages ago, but it’s just been published. The Pros and Cons of Networking Sites: 1. be honest, be yourself, limit how much your secretary does. (speaking a blog […]
Changes are a’comin’ to mega social network Facebook – Filters, Stream and Publisher. Filters – Facebook Make sure you stay updated on what the friends you care about are posting. Create your own filters using Friend Lists. You can also filter by applications, like Photos. This means you create Friends groups like FAMILY Mum and […]
Q. What are social network leaderboards? A. They are a list of members and content, a way of finding cool stuff, a reward system for members, a tribe unto themselves, an enforcer of good behaviour, marketing device to find influencers. Anything more? Leaderboards are lists A leaderboard is a list. The most of something, or […]
Social Media Entertainment campaigns for TV and film. Click for bigger. Australia TV and Film industry is heating up – Gary presented this at SPAA Fringe, and I’m on the panel in Gold Coast next month. This is pretty well the format to how I teach my How To Do A Social Media Campaign workshops […]
How I blog, usually under 20 minutes – the process, the pain, the glory. Heh. Maybe it’s interesting, maybe not. First, most ideas have been lurking in my brain for a while. Some years – I’m a bit slow. If you are a regular reader, you’ll see I approach the same questions from different angles […]
*pats on head* so cute, with their little anxious yet eager faces. Will anyone talk to them? Will they make new friends? Will they make an ass of themselves? Anyway some tips – you might want to do these step by step. I wrote them that way: What is Twitter: Twitter is a place for […]
Are you supporting your social media interns? Do they have an area to manage discussions? Is your online community being managed ad hoc or structured for maximum communication internally and externally!