Want to monitor a Brand Page like CocaCola or Facebook’s Marketing Page on iGoogle or another RSS reader? It can be done but it’s not easy.
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Apr 202011
Posted by Laurel Papworth at 6:08 pm Tagged with: Facebook, Facebook Page, feeds, how to, iGoogle, online community, rss, social media
How to welcome newcomers to your online community and social network and the difference between a Visitor and a Newcomer. Using signup emails, and welcome landing pages to move the newcomer through the social network member cycle.
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Posted by Laurel Papworth at 5:41 pm Tagged with: joining, membership, newcomer, Online Communities, online community, signup email, social network, verification, visitor, welcome, welcome email
I thought I had already blogged this but I can’t find it. How to swap your hideous http://www.facebook.com/pages/SilkCharm-Laurel-Papworth/26531835640 for http://facebook.com/SilkCharm – your own Facebook address! 1. Go to Facebook.com/Username – I don’t know why it’s called that. I’ve already set my personal account to be facebook.com/LaurelPapworth – this is how you do Business Pages, Fan Page, Brand Pages or whatever they are called now. 2. Now click Set Username for your Pages – you’ll get a list of your pages. You can also add URL names for Applications, not just Pages. 3. Make sure you spell your brand name correctly. Continue Reading…
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Scott Pape @ScottPape of Barefoot.com.au accidentally blocked a bunch of followers and was trying to work out who he had blocked. “It appears that one of my guys has accidently blocked most of my followers by using a 3rd party app. I’m a technophobe – can anyone help?” Now I’ve blocked thousands of spammers and around 5 trolls so I thought it would be cool to find a list somewhere. Which is where I ran into trouble. Twitblock.org has a list – you click on “blocking 1234″ and it should give you a list. Doesn’t work for me – possibly Continue Reading…
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Posted by Laurel Papworth at 10:48 am Tagged with: block, block list, list, Twitter, who blocks me, you block
Before the new Facebook interface was fully launched, I mentioned that it would be a good idea to plan some groups for you to filter your friends into. Lists like “business” or “cute” or “mum and her friends” or guys at work” or “guys at footy”. So, I was trying to figure out how to put my friends into different groups (filter them) in Facebook and found it a bit tricky so thought I’d share it here: EASIEST- WHEN ADDING AS A Facebook FRIEND The best time to do it, is when you add/request people as friends, i.e. on the Continue Reading…
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Posted by Laurel Papworth at 11:29 am Tagged with: 2.0, Facebook, filters, friends, groups, howto, lists, profile, social media, Social Media Australia, tutorial
Mar 222009
One of the problems with online communities is member-to-member spam. THEY don’t see it as spam, but we do. And anything automatic that takes the ‘human or social’ element out of social networks, is spam, in my mind. Your mileage may vary. But if you do agree, here is a how to stop auto-DMs. Because they are annoying, aren’t they? PS A DM is a Direct Message. In some social networks it’s a PM private or personal message. Usually it’s a one-to-one non-public (private) in-social-network email tool, that may be relayed to your main email account. Follow @OptMeOut Wait for Continue Reading…
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Posted by Laurel Papworth at 10:46 am Tagged with: Online Communities, opt me out, opt out, social media, social networks, tools, tweetlater, Twitter
Mar 172009
How do you know who has clicked through on a link, how many times and the sum of click thrus on retweets? Let Auntie SilkCharm explain. In dot points: Sign up to Tweetburner Add Twurl button to your toolbar Monitor pages twurled on yr archive page e.g. http://tweetburner.com/users/SilkCharm/archive Click the barchart graphic for more information – retweets for example, Twitter apps used, time of clickthroughs. In pictures. Go to Tweetburner, sign up, you’ll end up with a URL like http://tweetburner.com/users/SilkCharm/archive Drag the Orange thingie to your toolbar. This means that whenever you are on a page you want to Tweet Continue Reading…
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Posted by Laurel Papworth at 12:03 pm Tagged with: measurement, Measuring, Metrics, mike seyfang, Singapore, social media, tweet, tweetburner, Twitter, twurl
I did an interview with Australian Institute of Company Directors (AICD) about CEOs and C-Level executives on LinkedIn, Facebook, Twitter and other online communities. The interview was ages ago, but it’s just been published. The Pros and Cons of Networking Sites: 1. be honest, be yourself, limit how much your secretary does. (speaking a blog post into a dictaphone to be typed up is one thing, having your whole facebook or linkedin profile updated by someone else is not). be aware of the Invisible Audience. It’s too easy to assume that everyone else is as time poor as you are. Continue Reading…
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Posted by Laurel Papworth at 8:28 pm
Changes are a’comin’ to mega social network Facebook – Filters, Stream and Publisher. Filters – Facebook Make sure you stay updated on what the friends you care about are posting. Create your own filters using Friend Lists. You can also filter by applications, like Photos. This means you create Friends groups like FAMILY Mum and her mates who think it’s cool to connect to me, and try and embarrass me WORK The boss, that guy from accounts with funky ties and the suck-up in marketing. INDUSTRY oh those people we have drinks with at Expo and CeBit. MATES Jim and Continue Reading…
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Posted by Laurel Papworth at 8:10 pm Tagged with: distribution, Facebook, homepage, new, social network, synchronous
Q. What are social network leaderboards? A. They are a list of members and content, a way of finding cool stuff, a reward system for members, a tribe unto themselves, an enforcer of good behaviour, marketing device to find influencers. Anything more? Leaderboards are lists A leaderboard is a list. The most of something, or the best (quantity or quality). The most posts on a forum, the most friends, the most Diggs. Or, the best as voted by 10,000 members that sort of thing, the funniest member, the best staff member. A directory of most viewed content, most rated videos, Continue Reading…
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Posted by Laurel Papworth at 3:32 pm Tagged with: best, car blogger, dataportability, Gary Hayes, law blogs, leaderboards, lists, online life, online sites, real estate communities, social media, tools/software
Oct 262008
Social Media Entertainment campaigns for TV and film. Click for bigger. Australia TV and Film industry is heating up – Gary presented this at SPAA Fringe, and I’m on the panel in Gold Coast next month. This is pretty well the format to how I teach my How To Do A Social Media Campaign workshops – not the little 1 hour or 3 hour things, the proper ones. Heh. It’s evolved over the years, and layered a whole bunch of different aspects in. For example when to use content networks and when to use distribution networks – some of the Continue Reading…
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Posted by Laurel Papworth at 6:46 pm Tagged with: content networks, corporate social media, entertainment, experienced social media campaigners, film, Gary Hayes, Gold Coast, Online Communities, online community dialogue, Radio School, social media, Social Media Australia, social media campaigns, social media content, social media strategy, social network, social networks, viral marketing
Oct 212008
How I blog, usually under 20 minutes – the process, the pain, the glory. Heh. Maybe it’s interesting, maybe not. First, most ideas have been lurking in my brain for a while. Some years – I’m a bit slow. If you are a regular reader, you’ll see I approach the same questions from different angles time and again. How do we monetize (show value) for user generated content? How do I balance a business need with a customer need in social networks? What happens when people with similar purpose but different value systems meet online? How do companies so easily Continue Reading…
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Posted by Laurel Papworth at 5:07 pm Tagged with: Google, laurel papworth, mobile, news search, normal search, Online Communities, pain, social media, social networks, Twitter, user generated content
Oct 132008
*pats on head* so cute, with their little anxious yet eager faces. Will anyone talk to them? Will they make new friends? Will they make an ass of themselves? Anyway some tips – you might want to do these step by step. I wrote them that way: What is Twitter: Twitter is a place for testimonials (status updates about themselves “I am shopping”). No response required. What is Twitter: Twitter is a place for distribution of information (links to others “here’s a cool blog post http://tinyurl.com”) – also automated bots e.g. @ABCNews What is Twitter: Twitter is the place for Continue Reading…
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Posted by Laurel Papworth at 1:48 pm Tagged with: Facebook, iphone, mobile, Online Communities, real time, resources applications, sms, social media, Social Media Australia, social networks, telecommunications, Twitter, United States, web 2.0
Dec 052007
Are you supporting your social media interns? Do they have an area to manage discussions? Is your online community being managed ad hoc or structured for maximum communication internally and externally!
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Posted by Laurel Papworth at 9:47 am Tagged with: admin, Amazon, charming member, Facebook, forum, hives, Moderator General, online behaviour, Online Communities, online community, Online Community Well, online customer service, online games, social media, social network, social networks, software development, XYZ
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