Just around the corner is a whole new world of social TV. Social media meets traditional content – audiences become online community members. Social networks around TV.
Posted by Laurel Papworth at 9:04 pm Tagged with: API, audiences, broadband, CE, entertainment, Facebook, facial recognition, finance, hbbtv, hybrid broadcast broadband tv, InterAct Accessories Universal DVD Remote Controller for PlayStation 2 and PS One Remote Control, interactive advertising, iphone, Kevin Spacey, laurel papworth, media asset, Online Communities, online providers, online retailers selling tickets, programme-related services, Semantic search, social media, social media asset sites, social media evolution, social networking, social networking tools, social networks, social tv, trigger street, Twitter, video on demand, Web/TV convergence, Winter Olympics, Woolworths, youtube
Sep 142009
Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Augmented reality is where a device puts an overlay over the real world. E.g. view a scene through your mobile phone camera and additional bits and bobs pop up. Social Media Marketing meets Physical World. 16 Top Augmented Reality Business Models There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging. As usual the video game and porn industries are pioneering the research and development of the technology but we are about to see a plethora Continue Reading…
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Posted by Laurel Papworth at 2:26 pm Tagged with: Augmented Reality, business, Gary Hayes, models, monetizing, Social Media Australia
Aug 312009
Facebook has nearly 9million Australians, over 6 million log in monthly. And growing.
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Posted by Laurel Papworth at 6:28 pm Tagged with: Ajax, API, Facebook, party applications, social media, Social Media Australia, social networks, statistics
Aug 192009
Some statistics around Australian use of social networks such as MySpace Facebook Twitter and other social media sites in June 2009.
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Posted by Laurel Papworth at 8:59 am Tagged with: 2009, Comscore, Facebook, internet audience, internet populace, internet properties, internet users, marketingcharts, Microsoft Windows, online routine, Orkut, people search, Queensland, social media, Social Media Australia, social network, social networking site, social networking star, social networking use, social networks, statistics, Sydney, Twitter, Will Hodgman
Aug 122009
Posted by Laurel Papworth at 1:26 pm Tagged with: a lot of other services, Butler, dean collins, Facebook, Microsoft, Microsoft Windows, MyTwitter Butler, mytwitterbutler, MyTwitterButler.com, online marketplace, social networking, social networks, sue, Sydney, Twitter, Twitter Inc., United States, www.twitter.com
Jul 232009
This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs.
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Posted by Laurel Papworth at 5:21 pm Tagged with: computer based, Course, hands on, social media, social media campaign, social media marketing, social media marketing campaign, Training, workshop
Jul 192009
Is your Facebook home page filling up with stuff from a few noisy friends? Do you really just want updates from around 20 or 50 people, not the hundreds you have somehow acquired? First of all Create a new Friends List: From Facebook.com/Home click CREATE (bottom right) (see above). This will create a friend list for you Fill in the details. Mostly that just means giving the group a name like FAVOURITES. I call mine, MY NEWSFEED. Then add the people who you DO want in the newsfeed – start typing their name. Make sure they have a tick next Continue Reading…
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If journalist pillage social media for stories, they may find themselves on the receiving end of vicious campaigns by social networks. Eg Alice Hoffman vs Boston Glove Reviewer on Twitter. Those that live by the sword…
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Posted by Laurel Papworth at 10:19 am Tagged with: alice hoffman, anti community, bloggers, boston globe, doof, doofer, journalists, Julie Posetti, Mediashift, negative, pbs, roberta Silman, Twitter, war
Jul 142009
Using interns (Twinterns) to promote your business on Twitter may pay dividends (Pizza Hut) or it may cause you problems (Habitat). Or you may want to give the CEO a job to do… tweet tweet!
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Posted by Laurel Papworth at 7:02 pm Tagged with: 4th of July, campaign, corporate communications, habitat, home-furnishings retailer, Islamic Republic of Iran, london, manager of corporate communications, Marketing, McDonald's, pizza hut, Pizza Hut restaurant, reuters, social media, social networks, social-networking sites, staff guidelines, Starbucks, twinterns, Twitter
Explanation of a bunch of virtual goods products and services companies, monetizing social media and social network activity, as a revenue stream or business model for online communities.
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Posted by Laurel Papworth at 9:56 pm Tagged with: business, business models, Metrics, Monetization, Money, Online Communities, revenue, social networks, virtual goods
2009 July – Facebook to make $550 million this year. Various revenue streams and business models of Facebook and MySpace including virtual gifts.
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Posted by Laurel Papworth at 6:15 pm Tagged with: business, business models, event management, Facebook, Google, media monetization, Metrics, Microsoft, Monetization, Money, MySpace, Nick Roshon, revenue, revenue streams, USD, virtual goods
Jul 042009
How to build a social media marketing campaign in 5 steps – one day handson course, this is the prelim 30 min powerpoint presentation and diagram.
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Posted by Laurel Papworth at 12:21 pm Tagged with: AFTRS, Australian Film Television, Australian Film Television and Radio School, blogs, computer course, Course, Facebook, Gary Hayes, hands on, how to, LAMP, laurel papworth, measurement, Measuring, Microsoft, Online Communities, Radio School, rt, social media, social media marketing campaign, social media marketing campaigns, Twitter, USD
What are the attributes of social media marketing campaigns, run within a community?
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Posted by Laurel Papworth at 2:55 pm Tagged with: acid labs, anniversaries of longterm members e.g., appropriate tools, community manager, Crimson Consulting, David Armano, Encourage Member, Facebook, featured product, features, Interaction, jeremiah owyang, laurel papworth, Olympics, Online Communities, online community, Online Game, social media, social media channels, social media marketing, social media marketing campaign, social media marketing campaigns, social media strategy, social network, social networking campaigns, social networks, social tools, stephen collins, trib, Warren Sukernek, Whitney McNamara
After the radio interview with Tony Delroy a few days ago, I’ve had an inordinate number of requests for information on social lending and microfinancing sites. Particularly Australian p2p banks. Remember a bank holds money that the community members have each – for example, salaries, or savings. Then the bank manager takes the community money and decides who to give loans to – back to a community member. Peer to peer loans (many members providing parts of one loan) simply disintermediates the aggregator/bank manager. Bypasses the middle man – the community members decide who they are going to lend the Continue Reading…
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Posted by Laurel Papworth at 1:48 pm Tagged with: aggregator/bank manager, Allison Weiss, Bank, bank manager, banking, banks, community member, creative solutions, ebay, Facebook, finance, fosik, Google, igrin, kickstart, kickstarter, lending, Lending Club, lending hub, loans, online chat groups, p2p, peer to peer, peermint, propser, reasonable size bank, Securities and Exchange Commission, social finance, Social Media Australia, social network, tony delroy, Twitter, United Kingdom, United States, Wall Street Journal, zopa
May 182009
Quite a different slant from the 40 Social Media Guidelines for Staff, here are Mosman Council laying out their guidelines for following @mosmancouncil on Twitter: Stop following me! If @mosmancouncil is following you and you’d rather we didn’t, please feel free to block us. Be aware that Twitter is a public space on the internet and all interaction is publicly viewable and searchable over time. If you want to keep your Twitter channel private, you can protect your updates. For further assistance go to http://help.twitter.com More of the Twitter Guidelines. On one hand I’m thinking “WTF? A council trying to control the discussion on a 3rd Continue Reading…
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Posted by Laurel Papworth at 10:30 am Tagged with: council, government, guidelines, mosman, Online Communities, Social Media Australia, social network, Twitter
I'm running small, one-day computer based