How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? How about a bitchy tweet on Twitter? Fight with them? Ignore them? Promise to do better? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative […]
If flash mobbing was originally a group of strangers from the internet/Facebook meeting in the real world, doing a flash freeze at a set time and then walking off, what is agency created, arts organisation choreagraphed and danced, performance installations with professional filming and promotion to flog products?
Facebook credits and liquidity program – integrating real world currencies, gift cards and virtual economies. What will happen now Facebook is 500,000 members strong? The currency of the internet?
GAMIFICATION of the Enterprise: Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Foursquare becomes Social Work and all the better for it. And don’t be surprised if Facebook comes up […]
Ever wondered which Australian companies, icons, brands have the most fans on Facebook? Here’s a list of fan Pages for Australian companies, in order of most fans. Please don’t confuse volume with being “good” at social media. Alriighty? Nothing to see here, move along, this is for my social media classes. 😛 I use this […]
Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, […]
Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the […]
Twitter is The Human Narrative in real time. And yes the Capitalisation is important. Twitter is not just a marketing tool, nor a place to get cool links to awesome videos and blog posts. It’s not even simply a place to organise a bbq or be introduced to a potential client. It’s primary purpose is […]