Aug 132012
 

Do you need a Business page on Facebook managed? How about Twitter? Clean up spam, handle negative criticism, post updates are part of what we do. We have grown Facebook Business Pages from a few thousand fans to 1 million and we look after brands such as reality TV shows (Junior Masterchef),  and to journalists as well as small business and government pages.

Facebook and Twitter Social Media Management

We will look after your Facebook Page and Twitter account for $900 a month. That includes 3-5 posts a week (articles, links, videos, photos) and responding to comments. We also manage spam and inappropriate comments within 24 hours. We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics.  We will make sure your competitions and vouchers/coupons abide by Facebook’s strict competitions guidelines.

The Community Crew for online community management

The Community Crew is an outsourced online community management and social media admin service. We work with Public Relations, Marketing, Customer Service and Digital Agencies and Departments to implement the day to day activities of their operations into various social networks. This includes:

  • Developing a conversation diary to engage Facebook, Twitter, customers in ongoing growth
  • Integrate Facebook, Twitter with main website strategy
  • Clean up and moderation to remove spam and inappropriate comments
  • Run competitions and vouchers through Facebook’s strict guidelines
  • Guidelines for behaviour on Facebook page and enforce it.
  • Eight different responses to negative criticism, build an escalation process to report issues.

If you are interested in our social media and online community manager workbooks, interested in our courses in social media, or want to engage us to undertake the day to  day micro tasks by an experienced online community manager, then please contact us

FOR MORE INFORMATION: laurel@communitycrew.com or call Laurel Papworth on 0432 684992.

Pleased to Meet You!

For those of you meeting me for the first time – welcome and hello and hail fellow well met! :) My name is Laurel Papworth and I am the CEO of the Community Crew.  I was named by Forbes Magazine as one of the top 50 social media influencers globally,  Marketing Magazine named me Head of Industry, Social Media, and I have taught online community management and social media at the University of Sydney for the last 7 years. The Community Crew is a boutique customers service centre I set up just for my clients who were too busy to manage their own social media offering and who appreciate my experience in the area of online community management. I work with Admins and social media managers who are experienced in crisis communication in social networks, who work with children and adults and who protect your relationship with your customers and your brand as if it were their own.

Why Outsource?

Why would you hire online community managers to do your social media engagement?  You don’t have to – you can do one of our courses and do it yourself! :)  But consider this:

  1. Time: You have too much to do and too little time to do it. Good social media takes time rather than $$$, is it the best use of yours? You may want to take the time to set up a campaign but do you have time to answer simple customer service questions on Twitter or to delete spam rubbish from Facebook walls? We do.
  2. A fresh set of eyes. You probably stare at your marketing and PR strategies too much as it is and are possibly now blind to potential issues. A Community Crwe manager brings afresh set of eyes to your campaigns with a single-minded view to improve your community brand relations. That’s all we do. We work directly with you or with your agency.
  3. True expertise. Many people working around marketing and PR say they understand social media but to be fair in most cases their knowledge is basic and founded on their personal use of Facebook and Twitter. Social Media evolves on a daily basis and is increasingly complicated juggling may scenarios and relationships. You need an online community manager who is up-to-date with the very latest social media strategies and tools and with good experience. That would be us.
  4. Overcome internal politics. There can be a a lot of parties with vested interests in your strategies, all clamouring for your attention or priority. A social network manager can present the FACTS and an unbiased strategy to achieve everyone’s goals in the RIGHT order. It’s hard to argue with real experience in a specialised area.
  5. Education. You and your team can learn more about social media from a specialist, that will improve your knowledge and value to the organisation as well assist in communicating why and what needs to be done. A good online community manager explains “why” and “how” as well as performing the tasks at hand. And those tasks may be micro repetitive tasks such as cleaning up spam, or business critical crisis communications such as dealing with an anti-brand community. Either way, you’ll learn as you follow along with us. And while we are specialists in online community management, we like learning about your business!
  6. Better results. Unless you are a gun at social media then a specialist will most likely produce better and faster search results than you could achieve on your own. This is good for your company and good for you. And quite a lot less risky.

If you relate to any of this, give us a call!

Jul 092012
 

What happens when you get your visuals WRONG in a Facebook Social Ad? Here come the 13 year olds! FYI I’m an idiot.

Mar 052012
 

Is the TV show Today Tonight breaking Facebook terms and conditions by running a competition requiring fans to like the Today Tonight Facebook page?  You can’t run a competition on Facebook, on your wall, by asking fans to like your page. You just can’t. And yet, Today Tonight is running a competition where the first requirement is to “like” Today Tonight on Facebook. Facebook Page Competition Guidelines T&Cs I seem to be always telling random strangers on company Pages that they can’t run a competition to “like” them on Facebook or to “tag” a photo. They don’t believe me. I Continue Reading…

Aug 012011
 

NSW Police have been made aware of a Facebook page that has allegedly made disturbing death threats against baby-faced singer Jack Vidgen. Telephones don’t stalk children, Social Media doesn’t intimidate them either. People do. Investigate People. Don’t blame the online community tools. Thank the tools – they shine a spotlight on all that is horrid in our society. We cannot heal until we know what is wrong with us and acknowledge and address it. And newspapers are not here to heal us, believe me! I must see a dozen articles a day trashing social media in traditional media. I usually Continue Reading…

Jun 302011
 

Let’s say you want to see just the status updates of a group or list of friends on Facebook. Perhaps you want to ignore work folk and just see your family’s statuses.  How do you do that? It’s a feature that Facebook had and then I thought they had lost. But apparently not – I found it again! In 2009, I gave some detailed instructions on how to set up a list and then view the newsfeed of that list. As usual, the minute I do that, Facebook changes it’s website. Ah well, I found it again. When you confirm Continue Reading…

Jun 152011
 

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. Metagovernment is alive and well. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. Meaning, short viral spiked events, then over. No long term engagement, or continued input Continue Reading…

May 252011
 

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. One of the most common questions I am asked is about Return on Investment for time spent on social media sites. The answers can be sliced and diced many ways (I have to figure out that company representative’s priorities before I answer) but most organisations are at least looking for some hard statistics. From Continue Reading…

Apr 202011
 

Want to monitor a Brand Page like CocaCola or  Facebook’s Marketing Page on iGoogle or another RSS reader?  It can be done but it’s not easy.

Apr 172011
 

Such a sad story – 13 month old son dies while mother is playing Cafe World on the online community Facebook. GREELEY, Colo. – A northern Colorado woman who was playing a game on Facebook while her 13-month-old baby drowned in a bathtub was sentenced Friday to 10 years in prison. Shannon Johnson, 34, of Fort Lupton, cried as District Judge Thomas Quammen told her he didn’t think she was a bad person or that she killed her son on purpose, the Greeley Tribune reported. But, he added, that doesn’t mean her action wasn’t criminal. “You left this little boy Continue Reading…

Mar 222011
 

Every day Facebook removes access to 20,000 members under the age of 13 for lying about their age. They lie about their age because under 13′s are not allowed on Facebook. Should Facebook ban them? Given that many young kids are on there to connect with friends and family at a distance – cousins overseas, Grandma interstate, is banning the right thing in this day and age? Or are there other solutions? What if Facebook was to create a “child” account attached to a parent account that parents could manage? From News.com Facebook bans 20,000 kids for lying about age Continue Reading…

Sep 022010
 

If flash mobbing was originally a group of strangers from the internet/Facebook meeting in the real world, doing a flash freeze at a set time and then walking off, what is agency created, arts organisation choreagraphed and danced, performance installations with professional filming and promotion to flog products?

Aug 012010
 

Facebook credits and liquidity program – integrating real world currencies, gift cards and virtual economies. What will happen now Facebook is 500,000 members strong? The currency of the internet?

Jun 022010
 

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is. Business realities? Don’t kid yourself…. A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. I entered the competition, I tweeted about my old Toyota Feroza breaking down (as a “hint hint”) and never heard another word back. Nothing, nada I don’t even know who won or why. Not a sausage back. Continue Reading…

May 182010
 

Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage. Actually the New York Times crowdsourced the interview questions (collected 300) then presented them Continue Reading…

Apr 222010
 

Facebook has recently launched a new version of F8 (their development platform) with Open Graph connectivity. You can now “Like” fanpages (instead of “Become a fan”) and with external sites like Pandora, if you “Like” the website (connect to it) you’ll get updates on music. This is basically Beacon in a new dress. For example, say I had a button called Like on this blog. You could click on that Facebook Like button and your friends on Facebook will get a newsfeed item saying “WhateverYourNameIs likes LaurelPapworth.com”. But it doesn’t stop there. Now everytime you are on Flickr, or Slideshare, Continue Reading…