… by any other name. Well in this case, they are using the traditional Communication Manager title: Web 2.0-focussed comms role with Australian financial services blue-chip Position Title: Communication Manager Location: Circular Quay Hours: Most likely 3 days/week Do you have a blog? Are you a podcaster or YouTuber? A Twitterer? Is your social network growing online? Do you think technologies like Facebook and Twitter could drive business value? Would you be comfortable sharing your online identity with us before meeting you? Join a close-knit team of innovative communicators working to bring collaborative, social tools and channels into an iconic, Continue Reading…
Posted by Laurel Papworth at 7:39 pm Tagged with: career, Circular Quay, Facebook, Internal Communications Manager, online collaboration, online identity, Social Media Australia, social network, social tools, Team player, Twitter, web 2.0
Jul 292008
That title Corporate Social Media looks funny doesn’t it? I mean, some people still think of ‘social‘ as ‘party‘. Like, Corey from Melbourne on MySpace. They don’t realise that ‘social‘ means ‘society‘ – friends and family, yes, but also sports heroes and politicians and other leaders, and those we deem tabloid worthy – the Angelina Jolie’s and Britney’s of our social sphere. I wonder if we had changed from online communities to customer communities or consumer networks if it would’ve looked less jarring? Corporate Customer Media or similar? I think companies will move their Corporate Social Responsibility front and centre Continue Reading…
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Posted by Laurel Papworth at 8:01 pm Tagged with: analyst, community manager, consumer networks, Europe, Exxon, Facebook, Gary P Hayes, Internal Community Manager, Japan, laurel papworth, Manager, Manager roles, Melbourne, michael specht, Online Communities, Paul Rush, real time, social media, Social Media Australia, social networks, sports heroes, stephen collins, Stephen Prentice (Gartner), tweet, Twitter, Whirlpool.net.
Jul 072008
hahahahaha – give a major supermarket chain a broadcast marketing channel and they make it impossible to get information from it. Well, enough access (for instance, to a blog), to convert from being ‘interested’ to ‘committed’. Woolworths everyday rewards has a blog – but you can’t even have read only until you sign your life away. You have to join before you can read the blog. That’s right – you have to sign up before you can get P.R. and marketing information. Barrier to entry – anyone wanna explain to me why the general public would bother to sign up Continue Reading…
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Posted by Laurel Papworth at 4:33 am Tagged with: Online Communities, Social Media Australia, web 2.0, Woolworths
Jun 102008
Don’t want to open up discussions in the Enterprise? Oh ok, they’ll have them in public. Your staff are members of social networks too…. Stopped by a glass ceiling? Well, don’t worry, the Glass Door will fix that…Ratings/Reviews, Salaries, How it Works and Post a Review or Salary anonymously An inside look at companies from those who know them best.See company ratings, reviews, and salaries. Membership is free. I blogged about eBoss a while ago but can’t find it – RateYourBoss style site.I had a dickens of a job getting an exit interview with Cisco when I left them – Continue Reading…
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Posted by Laurel Papworth at 11:05 pm Tagged with: AMP, asia, ATM, Cisco, Manager, passionate Web, recruitment, Social Media Australia, social networks, style site, Sydney, web 2.0
May 222008
*laughs her head off* We now know as much about the companies we are interested in, as they do about us. And I don’t mean annual reports written for shareholders or marketing information written for consumers. Twitter are looking at raising funding – around $15m worth (from Gigaom): Official news of the deal is eventually going to percolate out, and hopefully I will be able to nail down the specifics on who is the lead investor. Valleywag and Silicon Alley Insider had mentioned Spark Capital as a potential investor. So, as Gigaom mentions, when one of the Twitter staff/gurus, Evan Continue Reading…
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Posted by Laurel Papworth at 11:02 pm Tagged with: social network, social networks, Twitter, USD
A little behind-the-firewall snippet: Best Buy (like Harvey Norman’s only bigger, in the USA?) have built a social network for internal use. I loved this comment: Listen, Provide, Learn Getting contributions from your community and encouraging interaction are critical elements of an internal corporate Web site. If people don’t use the site, you have a corporate platform that, according to Bendt, “sucks.” After the first version of the BlueShirt Nation social platform, as it was called, Bendt and Koelling were told by a handful of beta users that it needed some work. Koelling was a bit more descriptive: “They said Continue Reading…
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Posted by Laurel Papworth at 9:33 am Tagged with: Bendt, internal corporate Web site, Koelling, Online Communities, social networks
I’m chairing a conference (2 days) early December – who wants a ticket? I only have ONE left. You have to be interested in Web 2.0 strategies for behind the firewall, so nothing on marketing or consumer engagement. More like communities of practice … Bringing the power and effectiveness of collaborative Web 2.0 Technologies into your organisation3 – 4 December 2007 The Citigate Central, SydneyThe Enterprise 2.0 Forum will see the leading Web 2.0 thought leaders converge to look at the imminent adoption of interactive technologies into the corporate domain. Enterprise 2.0 will welcomes numerous leading Australian case studies, to Continue Reading…
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Posted by Laurel Papworth at 6:01 pm Tagged with: 2.0 technologies, collaborative Web, firewall, Online Communities, Social Media Australia, social networks, Sydney, Twitter, web 2.0
Nov 182007
I was cleaning out my Inbox (anything rather than write a report that has to be in today, or clean the house) and came across this from Sep 2006. I had notes which add up to: Hmmm, Facebook… could be huge but not sure if Australia will get it. *rolls eyes* Facebook Opens Enrollment To Everyone by Shankar Gupta, Tuesday, Sep 12, 2006 6:00 AM ET FACEBOOK.COM, WHICH BUILT ITS USER base by creating a community for only college students, will soon open its gates to all Web users, the company said Monday. The social networking site will create 500 Continue Reading…
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Posted by Laurel Papworth at 3:22 pm Tagged with: business, company spokeswoman, Online Communities, regional member, Social Media Australia, social networking site, social networks, United States, Web users
Is your company planning for the next generation? Fair Trade bananas only please. (video GoodbyeToTheNormals) We don’t see a lot of Chief Social Responsibility Officer jobs (at the C-Level executive) in Australia, but that is about to change. (here’s one in Japan) Wanna see what the job description would look like? Chief Social Responsibility Officer (NOT A REAL JOB AD – YET)The world’s largest Global Media Technology and CoOperative company is looking for a chief social responsibility officer (CSRO) or chief communicator. Reporting directly to the online community and shareholders, it is the highest-ranking corporate officer, administrator, corporate administrator, executive, Continue Reading…
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Posted by Laurel Papworth at 12:25 am Tagged with: ABC, Administrator, C-Level executive, CFO, Chief Corporate Social Responsibility, chief information officer, Chief Shared Responsibility Officer, Chief Social Responsibility Officer, Chief Technology Officer, CIO, corporate administrator, corporate officer, CTO setting strategy, Executive Officer, Facebook, internal staff networks, JOB AD, online community, prospective candidate, resource management, Social Media Australia, social networks, USD, youtube
Nov 052007
I liked this article in The Australian. FIVE years as the head of IT at some of Australia’s largest businesses have helped give Suncorp CIO Jeff Smith a reputation in the industry as a lover of leading and bleeding edge technologies. Suncorp CIO Jeff Smith takes a radical view of IT governance He professes an interest in Web 2.0 and has publicly stated his intent to explore open source systems, such as SugarCRM, as Suncorp pursues a $200 million information system overhaul. Mr Smith is also looking to shake up project management at Suncorp as he snubs traditional practices in Continue Reading…
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Posted by Laurel Papworth at 5:22 pm Tagged with: Online Communities, open source systems, project management, Smith, Social Media Australia, social networks, Suncorp, Sydney, USD, Web 2, web 2.0
OMG. Oh. My. God. If anyone ever asks you to chair a conference DON’T DO IT! Seriously. It’s really hard work! (And we’ve already established that I’m lazy). I’m involved with a Enterprise 2.0 conference at the Crowne Plaza and we’ve got about 12 speakers per day. My job is to introduce the speakers – but not read their bio out loud because the attendees have already read them – but I don’t know some of these people! So I ask them if they are on Facebook, or submit to YouTube or blog and introduce them that way. Then I Continue Reading…
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Posted by Laurel Papworth at 12:41 pm Tagged with: cellular telephone, Chair, Chris Gilbey, Crowne Plaza, Damian Smith, Darling Harbour, Deakin University, Dwayne Thompson, Facebook, finance, great speaker, Head, Helen Benge, Hugh Martin, Jeffrey Cook, king, media industries, mobile, online conversation, online/offline integration, Pippa Leary, Queen, Ron Weasel, Ross Monaghan, social media, Social Media Australia, social networks, sooooo Web, Sydney University, Talkback Radio, telecommunications, the Brits, the guardian, Victorian Public Service, Viva La Web, web 2.0, youtube
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