From the category archives:

Enterprise 2.0

Social Media Guidelines: CEO on Facebook Twitter sued

by Laurel Papworth on September 24, 2009 · 8 comments

Pizza Kitchen are sued for trashing a marketing company while on Facebook and Twitter. Social media staff guidelines FTW!

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Avon Calling: Cloud Computing Social Networks

by Laurel Papworth on June 8, 2009 · 1 comment

Avon use cloud computing to create a social network of salespeople.

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ABC Radio: Nightlife with Tony Delroy and me

by Laurel Papworth on May 25, 2009 · 11 comments

I will be on Nightlife on ABC Radio this THURSDAY night from 10pm.
PODCAST: Download from ABC (might have to right click?)
Nightlife… with Tony Delroy
Nightlife with Tony Delroy is eclectic and companionable talk radio at its best.
From the cult quiz The Challenge to news, current affairs, advice and stimulating chat with guests from around Australia and the [...]

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List of Top Enterprise 2.0 Apps at CeBIT Australia

by Laurel Papworth on May 12, 2009 · 1 comment

Was on a panel today, at Cebit 2009 at Darling Harbor, Sydney.  You might like part two where I showed a list of Enterprise 2.0 tools and “built a company” from them. In 15 minutes. 

FredCavazza.net for social enterprise layout
Prosper.com for peer to peer loan for startup
TheFunded.com for checking out your Venture Capitalists (I’m a paid member)
InvoicePlace for invoicing in [...]

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Behavior Guidelines: Unblocking Social Media at the Firewall

by Laurel Papworth on April 6, 2009 · 4 comments

For Public Relations who are concerned about Crisis Communication in Social Networks and are responsible for Social Media Training across the organisation. (40 Social Media Staff Guidelines here)
Facebook banned in the workplace? LinkedIn blocked because it’s an excellent jobsearch tool? Busy finding proxies to access Twitter? Using the company’s mobile phone to watch YouTube videos? [...]

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Australia Enterprise: list of business online communities

by Laurel Papworth on March 10, 2009 · 6 comments

A “top list” of social networks and online communities for business and corporate. Not blogs – they must have community features of many-to-many discussions, leaders, UGC etc.  Here’s my Australian list:

Aussie Innovation – drupal site with forums and so on.
Aussie Tycoon – vBulletin forum for entrepreneurs
Australian Businesswomen’s Network – run mentoring programs (private community).
Australian Business [...]

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Facebook: Banned at work

by Laurel Papworth on February 23, 2009 · 13 comments

A press release I did through Porter Novelli/3 Mobile got picked up in Queensland:

Facebook and other social sites banned by many bosses
AUSTRALIAN bosses are more straitlaced than their European counterparts when it comes to allowing access to social networking websites.
An online survey of 1000 Australian employees found 55 per cent said their boss had banned sites [...]

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Main blogs for your industry

by Laurel Papworth on January 30, 2009 · 5 comments

One of those dumbass things you notice – Blizzard, makers of World of Warcraft does not have RSS turned on their official press release/media site. This means that instead of being able to subscribe to their news in say my.yahoo or igoogle, you have to go to the site and check for new news. None [...]

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Australia 2009: ZDNet Predictions

by Laurel Papworth on January 23, 2009 · 1 comment

Neerav and I were asked, amongst others for our predictions on 2009. Technology, social media, computing, enterprise etc.
Giant Aussie 2009 predictions round-up
Carlton Taya Avaya South Pacific MD
Craig Scroggie Symantec A/NZ MD
Chris Disspain auDA CEO
David Jackman Pronto Software MD
Deena Shiff [...]

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Facebook: Virgin Atlantic firing staff

by Laurel Papworth on November 10, 2008 · 4 comments

Staff will talk:
Last week Virgin got a lot of publicity for firing ‘13 flight attendants for criticising the airline’s flight safety standards and describing its passengers as “chavs” on a social networking website’. (ZDNET)
Virgin on Facebook, BA on Facebook (apparently BA Customers are smelly and annoying), pilots on their forum – talking about who they [...]

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NAB Ubank Social Media Mess

by Laurel Papworth on October 13, 2008 · 7 comments

AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin’ mess of it, and you make it worse for all of us!
First there was the spam comments on blog fiasco – read Duncan Riley’s take on it all. Then there’s the faux community [...]

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Online Community is Customer Service

by Laurel Papworth on September 26, 2008 · 11 comments

Customer Service – not Marketing, not P.R., not anyone else – should be handling the online community relationship with your customers. Or, if you have a technical product/service, it’s technical support, or helpdesk. Surely that’s obvious? Yes? No?I laid out different community manager roles in this post, and have talked about customer service running social [...]

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Yammer – Corporate Twitter in Enterprise 2.0

by Laurel Papworth on September 11, 2008 · 2 comments

If you read my last but one post, you ‘ll have read the list of Australian CEOs that Twitter. Here’s a corporate version of Twitter called Yammer:
What’s happening at your company?Share status updates with your co-workers.
Your Network

Yammer is a tool used to communicate, share, and stay in touch [...]

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Australia: Job: Enterprise Social Network Manager

by Laurel Papworth on August 12, 2008 · 2 comments

… by any other name. Well in this case, they are using the traditional Communication Manager title:

Web 2.0-focussed comms role with Australian financial services blue-chip
Position Title: Communication Manager

Location: Circular Quay
Hours: Most likely 3 days/week
Do you have a blog? Are you a podcaster or YouTuber? A Twitterer? Is your social network growing online? Do you [...]

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