Feb 182013
 

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013. 

training and courses in social media

Social media workshops

Here are a list of the next public classes that I’m teaching on social media in Sydney . Please note that most of them are small classes (10 -15 people) and as some of the courses are computer based, you have to bring your own laptop unless you discuss with us first (we can organise computers if told ahead of time).

PLEASE CLICK THE LINKS for full course outline and details.

Three Day Intensive Social Media Course on 11th Feb to 13th Feb 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Social Media Campaign Course on 22nd March 2013 5 Steps of a social media campaign using Twitter and Facebook, dashboards and social media websites/campaign sites.

How to Blog/create a social media website on 10th April 2013 How to build a social media website with a blog, pages, video, articles and integrate social media, build audiences. Computer based with WordPress.

Social Media Measurement Course on 24th April 2013 What to measure, how to measure it, comparison with traditional marketing media measurements. Tools demonstrated.

Three Day Intensive Social Media Course on 13th May to 15th May 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Advanced Facebook on May 24th – hands on computer based adding competition tabs and fangates to Facebook Pages.

PLEASE NOTE: These courses often fill months in advance, we apologise if you can’t get a place. Please email us to go on a waiting list if you prefer.  There are many more courses that we run privately for organisations – let us know (pa@laurelpapworth.com)  if you want one – but these are the current public classes. 

 

Jun 112012
 

Are you looking for a social media course? Facebook Timeline, Twitter, Google Plus for Business Pages, Pinterest, Foursquare, blogging? Here are a list of current and upcoming courses and social media training in Australia, Sydney, Melbourne, Brisbane and other locations. Facebook, Twitter, google plus education by a well known and respected social media consultant Laurel Papworth

Sep 142011
 

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more presentations from Laurel Papworth. The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training Pedagogical studies show we learn more effectively from our peers than from exams, teachers or books. how we “discover” educational Continue Reading…

Apr 182010
 

Journalists that raid social networks like Facebook and Twitter, not caring about community, will face a backlash. There is a difference between “exposing the truth” and straight out dirt digging by sourcing content from “open” discussions and taking it out of context to sell advertising. These teachers are suing a newspaper for printing private Facebook photos. A few months ago, I wrote about journoggers – and tried to highlight the difference between bloggers/twitterers (social network members) vs journalists simply using social media to source stories (not be truly a member), and how they behave differently: Participating in the online community… or Continue Reading…

Feb 062010
 

I love the bit about having to be where the students are and using modern tools . Not just education should be saying that! A Singapore-based university lecturer believes educators should harness the potential of social media as it is not only practical, this is in the interest of students who will go into the workforce as “efficient knowledge workers”. Toward this end, he encourages tweeting in class. While some balk at the idea of introducing Twitter into classrooms, Michael Netzley, assistant professor of Corporate Communication Practice at Singapore Management University, told ZDNet Asia in an e-mail interview that educators Continue Reading…

Mar 182009
 

I’ve got a good idea. Let’s ban kids from using social networks. Like YouTube in schools. We won’t educate them, we’ll just y’know, stop it. Oh we already ban YouTube? And we have the parents sign that their kids won’t go near  social sites? Good. Worked for those sexually adventurous teens in the 50′s didn’t it? I mean, we banned sex education and that stopped everything. Well, didn’t it? From Yahoo!Answers How do you hack Net Nanny? I have a friend who has a project due tomorrow for school. His parents are out of town, and his work involves looking Continue Reading…

Mar 082009
 

… your right as a student during O-week to get a prepaid ANZ credit card? Welcome to Student Rights! This is Australia’s social, educational and commercial network for students only. The centre piece is this web site, which provides local and international students with a portal of information, resources and communication. For those lucky students that pick up an exclusive Student Rights card, they have the added benefits of Australia’s first and ONLY Prepaid Visa and member card. The Student Rights ANZ prepaid Visa card offers students the ability to load and reload funds for purchases anywhere Visa is accepted world-wide. It Continue Reading…

Jan 232009
 

Best social media campaigns, well, my favourite case studies anyway. Michael Watkins over at Mudo Media isn’t impressed. He thinks -via Digital Ministry – that social media strategists are all talk and no media. Is he right? Probably. But irrespective of whether anyone is actually hiring consultants, employing traditional agencies or just dumping it on the junior Gen Y to get it all happening, it is happening in Australia. My fave ones so far: GOVERNMENT SOCIAL MEDIA: Future of Melbourne is excellent. Engagement is not using YouTube as a broadcast medium (shove up a video of Ruddles and ignore it) Continue Reading…

Dec 182008
 

Social Media Campaigns: please see your doctor if symptoms persist. Do you know someone a little social media…challenged? They might like to explore social media campaigns in some depth? My courses fill up pretty quick at the University of Sydney, but this semester we are running the course twice. To cater for extra interest. These are one-day professional development courses. They give an adhoc Facebook or Twitter user an overview of marketing into social network, and tools to engage, create, monitor, analyse social media marketing campaigns. And lunch. Web 2.0 – Facebook, blogs and marketing Class code: 09SMR1007 | Status: Continue Reading…

Oct 202008
 

CORRECT DATES I’m heading to Singapore this weekend, for a week. I’ll be teaching THREE seperate public courses, so if you are in Singapore – or can talk the boss into an overseas trip, heh – this is what we’ll be doing: Wednesday 29th October 2008: Education and Teachers and Online CommunitiesUnderstanding Web 2.0 and Web 3.0 for Teacher – what are the students doing online with creativity and knowledge? dangers and opportunities, resources for teachers and good sites, blogs, wikis (still taking suggestions, blog readers!) and the way forward including a teacher online community for teacher to teacher (p2p)support. Continue Reading…

Sep 222008
 

Big news on Slashdot today: theodp writes “Confirming paranoid high-schoolers’ fears, a new Kaplan survey reveals that 10% of admissions officers from prestigious schools said they had peeked at sites like Facebook and MySpace to evaluate college-bound seniors. Of those using the profiles, 38% said it had a ‘negative impact’ on the applicant. ‘Today’s application is not just what you send … but whatever they can Google about you,’ said Kaplan’s Jeff Olson. At Notre Dame, assistant provost for enrollment Dan Saracino said he and his staff sometimes come across candidates portraying themselves in a less-than-flattering light. ‘It’s typically inappropriate Continue Reading…

Sep 162008
 

The Australian Film Television and Radio School is having an open day this Saturday. I’ve been roped in to play World of Warcraft -oh the hardship!, oh the drudgery! – so if you come along, look for a Fire Mage throwing Arcane Missiles at murlocs. And running screaming from dragons The Future is Now!Two brand new world first courses that explore the link between games, virtual worlds and cinematic storytelling. Graduate Diploma Games DesignGraduate Diploma Virtual Worlds Offered by the Australian Film Television and Radio School – Australia’s national screen arts and broadcast school.Applications close Nov 7 See, all those Continue Reading…

Aug 032008
 

Well, I gave a keynote at edna.edu.au including me.edu.au last week – not sure if it was really at a beginner’s level – some people had never seen facebook, but you may enjoy it. You can hear the podcast (audio) here – I umm and aah and inflict some bad jokes, but it’s not too bad. You can listen to it in isolation, or flicking through the slides below. Education: Profile and Identity online view presentation (tags: education profile identity reputation) Enjoy! Tags: Australia, Online Communities, social networks, Identity, Education, Event, podcast, kerryank, me.edu.au, edna.edu.au, education.au, workshop, keynote

Jun 302008
 

My attempt to scare marketeers into attending one of my web 2.0 social media courses. Did it work? *advertisement coming up* I teach a one day public course on how to create a social media marketing campaign. It’s on Friday 18th July at the University of Sydney, Centre for Continuing Education: Course description: Web 2.0 – Facebook, blogs and marketingYou probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. Continue Reading…

May 122008
 

I have a lot of fun facilitating these workshops with the awesomely creative team from Australian Film Television and Radio School, Laboratory for Advanced Media something. (AFTRS LAMP is easier to say): Masterclasses in Social Media and Online Communities Sydney, June 19 Melbourne, July 4 Generating Online Buzz for Creative Projects Cut through the jargon and find out the true potential of Web 2.0 to initiate conversations with global audiences Read more > Sydney, June 20 Melbourne, July 5 Building Social Networks and Growing Communities Find out how to community maintain user engagement and ensure your online audience comes back Continue Reading…