I have a lot of fun facilitating these workshops with the awesomely creative team from Australian Film Television and Radio School, Laboratory for Advanced Media something. (AFTRS LAMP is easier to say): Masterclasses in Social Media and Online Communities Sydney, June 19 Melbourne, July 4 Generating Online Buzz for Creative Projects Cut through the jargon and find out the true potential of Web 2.0 to initiate conversations with global audiences Read more > Sydney, June 20 Melbourne, July 5 Building Social Networks and Growing Communities Find out how to community maintain user engagement and ensure your online audience comes back Continue Reading…
Posted by Laurel Papworth at 5:51 pm Tagged with: Australian Film Television, Australian Film Television and Radio School, Bruce Moyle, designer, Laboratory for Advanced Media, laurel papworth, Melbourne, online audience, online buzz, Online Communities, Radio School, social media, Social Media Australia, social networks, Sydney, user generated content, web 2.0
May 082008
Have a wonderful Friday. I’m off to teach a social media, cross platform course (public) run by Australian Film and Television School. In Hobart. On Saturday. Please come along, we’ve got some seats left. Or spots. Or places… y’know what I mean. Sorry I forgot to tell you before Creating Online Buzz and Growing Communities ‘Inviting Audiences to Your Party and Keeping Them There’ will demystify Web 2.0 and help you harness its power to promote your creative project online. This LAMP Insight Seminar examines techniques to attract online audiences and keep them coming back for more. It also explores Continue Reading…
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Posted by Laurel Papworth at 6:24 pm Tagged with: AFTRS, Australian Film Television and Radio School, director, Gary Hayes, LAMP, laurel papworth, mobile, online audiences, online buzz, Online Communities, social media, Social Media Australia, Social Network Strategist, social networks, Tasmania, web 2.0, Your Party
Feb 212008
Only four places left in this public, one day workshop that I teach. Its on Friday 4th April: Web 2.0 – Facebook, blogs and marketing Class code: 08AMR1004 Course description: You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting Continue Reading…
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Posted by Laurel Papworth at 12:51 am Tagged with: Facebook, laurel papworth, Online Communities, social media, social networks, social software, university of sydney, web 2.0, youtube
I would’ve called it Social Media but then again I’m just teaching it. Plus it’s also convergent devices so I guess Convergent Media is ok. Contact Rachel r.bentley@uws.edu.au. for more information Master of Convergent Media Traditional media (television and radio) are responding quickly to the new digital and online challenges of the 21st century. Creative producers need to design content across all platforms, while user-generated content is being used as an interactive tool to generate a dialogue with audiences. The School of Communication Arts is offering the Master of Convergent Media and Graduate Diploma in Convergent Media encouraging students to Continue Reading…
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Posted by Laurel Papworth at 9:52 pm Tagged with: broadband, Communication Arts, conferences, events, laurel papworth, media future focuses, media production, media technologies, media/marketing organisation, mobile, online challenges, Online Communities, School of Communication Arts, seminars, social media, Social Media Australia, social networks, Sydney, term convergent media, user generated content
From BToBOnline: Seven steps to building a social network1. Consider your target audience. Who and how many people you’re trying to reach will determine the size, type, life span and language of the social network needed. 2. Determine the site’s mission, message or goal. Talent management, project collaboration, new business, mentoring, corporate training support, centralized resources and industry news are only a few of the possible purposes for your site. Consult with your PR department to make sure the site is consistent with other corporate communications efforts. 3. Decide what features are needed. Differentiate your site from a plethora of Continue Reading…
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Posted by Laurel Papworth at 9:12 pm Tagged with: cce, centre for continuing education, CEO, Community Management Services, conferences, content using Web, corporate communications efforts, events, Facebook, introNetworks, Joe Cothrel, laurel papworth, Mark Sylvester, Michael Wilson, Online Communities, online community, seminars, Small World Labs, Social Media Australia, social network, social networks, Talent management, university of sydney, VP, web 2.0
Thinking of starting up some forums and a bit of a community for a niche area you are passionate about? This is somewhat more than a “community manager” course – lot’s of strategy and business stuff, as well as ‘hands on’ managing forums etc. I’m teaching Managing a social network for business in March (9:00 AM – 5:00 PM | Fri | 7 Mar 08 | 1 meetings) for the Professional Development Centre of the Centre for Continuing Education at the University of Sydney (Australia). Here’s the overview: Your consumer is spending a lot of time on Facebook and other Continue Reading…
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Posted by Laurel Papworth at 4:02 am Tagged with: centre for continuing education, communication tools, content using Web, Facebook, laurel papworth, Online Communities, online community, Prime Minister, Professional Development Centre, Social Media Australia, social network, social networks, web 2.0
Looking for a career change? Want to be an indentured slave to a marketing agency? ho ho ho. MFA (Media Federation of Australia) has some traineeships coming up – and a course. Have a look through and then read my “extra month” at the end. – traineeship applications have to be in by NOVEMBER 8th!!!!!! MFA 2008 Trainee Program The MFA is calling for applications for the 6month traineeship. The program offers extensive training and provides experience in all facets of the media communications industry. For an overview of the program please review the training manual. Applications must be lodged Continue Reading…
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Posted by Laurel Papworth at 10:09 pm Tagged with: 1800 804 160, ABC, agency proprietary systems, Assistant, Carol Morris, Communities/Social Networks Seventh Month Tours, Creative Agency, distributed marketing tools, Executive Officer, Group Manager, industry research systems, laurel papworth, media agencies, media agency, Media Assistant, media combination, media communications industry, media consumption habits, media students, Nielsen Radio Advisor, online, Online Communities, Online Month, online publisher tour, operating system, print media, Radio Advisor, recommended solutions, Roy Morgan, social media, Social Media Australia, social networks, Sydney, traineeship applications, university of sydney, USD, web 2.0, www.niche.com.au/subscriptions
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