If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab).  Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested?  If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog).

Social Media Campaign (one day course)

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tactics and tools including Facebook, Twitter, a monitoring station and a social media website. which the student can continue to use after the course. This is very intensive course.

Google Plus For Business (Morning Course)

We cover the basics of the service and then use the computers to gain hands on practical use of Google Plus for both Personal but mainly Business use, which the student can continue to use after the course. This is a very intensive course on the world’s fastest growing social network from Google. Computer access is restricted to 12 people so places are limited in this course.  Google Plus reached 49 million members (Dec 2011) in only a few months! And more interestingly, Google Plus is set to reach 400 million members during 2012. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus

LinkedIn for Business (Afternoon Course)

We cover the basics of the service and then use the computers to gain hands on practical use of LinkedIn for both Professional but mainly Company use, which the student can continue to use after the course. This is a very intensive course on the world’s largest professional social network, LinkedIn. Computer access is restricted to 12 people so places are limited in this course. LinkedIn is the truly business social network and suitable for business to business (accountants, lawyers, consultants) as well as recruiters and career people. LinkedIn has 100 million members worldwide and over a million Australians active on it monthly – wy not spend an morning learning about LinkedIN?

I only teach these hands-one courses a two -three times a year but I think the next one’s will be June-July-ish? Will let you know.

By the way, you can have social media classes (computer or strategy) inhouse too. Let my PA Cheryll know you are interested and she’ll email you the details:  PA (at) laurelpworth.com is Cheryll’s email address.  My one day Uni of Sydney non computer classes are at the Centre for Continuing Education. You can keep uptodate with courses by signing up for my enewsletter.

 

Yay! Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools. PREREQUISITES Please bring your email logon and password details for social media sites that require email verification. This course is not for absolute beginners – some familiarity with social media recommended. The Dates: Brisbane, Tuesday 21 June BOOK HERE Sydney, Thursday 23rd June Continue Reading…

 

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools. PREREQUISITES Please bring your email logon and password details for social media sites that require email verification. This course is not for absolute beginners – some familiarity with social media recommended. The Dates: Sydney, Tuesday 3rd May BOOK HERE Brisbane, Thursday 5th May Continue Reading…

 

Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on.

 

hands on computer based course with some strategy on how to blog for business.

 

Courseware for Social Media Workshops I’m going to gradually, as time permits, migrate all my courseware across to the new format, offer it for free download under Creative Commons for download (lulu or scribd), or physical colour workbooks via publish on demand Lulu (http://stores.lulu.com/laurelpapworth) . WARNING: I’ve ordered the new format printed workbook from Lulu but I need to check formatting, make sure fonts etc haven’t gone mad. Check back here – I’ll remove the warning in 3 days when the workbook arrives.  By the way, the converting, uploading and distributing of this content for free would go faster if I Continue Reading…

 

I think it’s been a couple of years since I last ran this course – dunno why, maybe because it’s not business focussed specifically, more a general, handson, computer, How To Blog Course (1 full day), on 30th May at the University of Sydney.  Course description: Been thinking about creating a blog for your business or hobby? If you are a budding writer, have a passion for your hobby, are travelling soon and want to keep a travel photo diary online or simply have something to say, this course will teach you the basics of blogging and how to gain Continue Reading…

 

Satirical cartoon- even wouldbe bank robbers need social media training from PR. I will be in Singapore 31 March – 1 April teaching a 2 day course: Understanding and Implementing Social Media into Your Crisis Management Strategy When advice needs to flow quickly from group to group, social networks are critical in the dissemination of information. Understanding the social media Government’s worldwide have used, social media such as Faceboook, blogs, wikis and MySpace to keep affected regions uptodate on the latest news on everything from earthquakes to equine flu. Companies are using social networks to monitor crisis with branding in Continue Reading…

 

Social Media Campaigns: please see your doctor if symptoms persist. Do you know someone a little social media…challenged? They might like to explore social media campaigns in some depth? My courses fill up pretty quick at the University of Sydney, but this semester we are running the course twice. To cater for extra interest. These are one-day professional development courses. They give an adhoc Facebook or Twitter user an overview of marketing into social network, and tools to engage, create, monitor, analyse social media marketing campaigns. And lunch. Web 2.0 – Facebook, blogs and marketing Class code: 09SMR1007 | Status: Continue Reading…

 

THIS FRIDAY! There are two places left on Friday’s Web 2.0 – Facebook, blogs and marketing course that I teach at the University of Sydney, Centre for Continuing Education (Professional Development) Probably:Social Media Audit – finding and listening to what’s going on. How not to be overwhelmedEngaging with bloggers. Blogging, using social media for PR and marketing. One to many channel etc.What is Facebook to marketers – few to few, gated community.Ripple distribution of content and discussions.Monitoring your campaign.Oh and probably some statistics, setting metrics and analytics. Good news is, you get a Uni Sydney Certificate for the day’s course. Continue Reading…

 

Update: For latest courses, please see  Australia Social Media Courses – Sydney, Melbourne and Brisbane . Another one of my infamous Facebook Blogs and Marketing (Web 2.0) courses at the University of Sydney Professional Development centre (public courses) is coming up on Friday 10th October: Web 2.0 – Facebook, blogs and marketingCourse description: You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of Continue Reading…

 

My attempt to scare marketeers into attending one of my web 2.0 social media courses. Did it work? *advertisement coming up* I teach a one day public course on how to create a social media marketing campaign. It’s on Friday 18th July at the University of Sydney, Centre for Continuing Education: Course description: Web 2.0 – Facebook, blogs and marketingYou probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. Continue Reading…

 

I speak at a few conferences. I don’t consider myself a professional public speaker – no more than I am a professional blogger, it’s an aside from my main business – but I like public speaking. It gives me an audience for high level views of my ideas, forces me capture the essence of my thoughts in 40 minutes which in turn helps me to develop the concepts into 1/2 day, 1 day or 3 day workshops. I meet people who love what I talk about and I get free coffee and bikkies. Sometimes a rather average glass of white Continue Reading…

 

Picture: Click for Facebook, Blogs and Marketing public course info Question: I teach a marketing 2.0 course at the University of Sydney public courses. Which Australian Marketing or Social Media Marketing blogs should I use in my set up an RSS reader and read these blogs spiel? I am updating the courseware… I’m revamping the marketing 2.0 course I pitched, wrote and started teaching waaaay back in 2005 through the Professional Development arm of the Centre for Continuing Education at the University of Sydney. It used to be called Conversations with your Customer or something equally naff. Had a few Continue Reading…

 

I have a lot of fun facilitating these workshops with the awesomely creative team from Australian Film Television and Radio School, Laboratory for Advanced Media something. (AFTRS LAMP is easier to say): Masterclasses in Social Media and Online Communities Sydney, June 19 Melbourne, July 4 Generating Online Buzz for Creative Projects Cut through the jargon and find out the true potential of Web 2.0 to initiate conversations with global audiences Read more > Sydney, June 20 Melbourne, July 5 Building Social Networks and Growing Communities Find out how to community maintain user engagement and ensure your online audience comes back Continue Reading…

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