I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, [...]
Archives for CSR
Event: Customer Service Call Centres and Social Media
17th March 2010 by Laurel Papworth under Australia, CSR, Online Communities, customer service, social media, social networks
How NOT to do Customer Service on Twitter Crucial Paradigm
6th October 2009 by Laurel Papworth under CSR, Featured, Online Communities, Twitter, blogs, customer service, social media, social networks
Crucial paradigm versus a client over a Twitter comment. Justified?
tagged in crucial paradigm, customer service, Twitter
Australia: Corporate Social Media
29th July 2008 by Laurel Papworth under Australia, CSR, Corporate, Enterprise 2.0, Featured, Media, Online Communities, social networks
That title Corporate Social Media looks funny doesn’t it? I mean, some people still think of ‘social‘ as ‘party‘. Like, Corey from Melbourne on MySpace. They don’t realise that ‘social‘ means ‘society‘ – friends and family, yes, but also sports heroes and politicians and other leaders, and those we deem tabloid worthy – the Angelina [...]
tagged in analyst, Australia, community manager, consumer networks, Europe, Exxon, Facebook, Gary P Hayes, Internal Community Manager, Japan, laurel papworth, Manager, Manager roles, Melbourne, michael specht, Online Communities, Paul Rush, real time, social media, social networks, sports heroes, stephen collins, Stephen Prentice (Gartner), tweet, Twitter, Whirlpool.net.
Australia: Text 100 APAC bloggers survey
26th June 2008 by Laurel Papworth under Bloggerati, CSR, Code of Conduct, Online Communities, blogs, public relations, social media, social networks
Please don’t add corporate spam to what we already get (from apogee) Are we starting to see our code of conduct implemented by P.R. agencies? Looks like it Hat tip to Lukas Picton and team at Text 100 who put this survey together, Stilgherrian and Kelly F who forwarded it to me: APAC bloggers call [...]
Architect 2.0 Andrew Maynard (Australia)
I listened to this video of Andrew Maynard (I rarely watch videos) and although he was talking about architecture and sustainability, not pixels and bytes, he really had in his voice, The Voice of The Generation. Have a listen and you’ll hear what I mean – it’s beyond Architecture but a way of living for [...]
NGOs: Mobile Social Networks for Social Change
2nd May 2008 by Laurel Papworth under CSR, Featured, Not For Profit, Online Communities, cellphone, mobile, social networks
Steven Noble on Twitter sent me to United Nations Foundation linked to unFoundation.org which then linked to this paper by Vodafone Group Foundation and United Nations Foundation (well, you guys always wanna know where I find my stuff) and a paper called Wireless Technology for Social Change: Trends in Mobile Use by NGOs: (pdf here) [...]
tagged in AIDS Care, Argentina, Ghana, Indonesia, Kenya, mobile, mobile phones, Mobile social networks, Online Communities, pdf, Peru, Reading, social networks, South Africa, Syria, Twitter, Uganda, United Kingdom, United Nations Foundation, United States, Vodafone Group Foundation, Wireless Technology, Zambia
Australia and AsiaPac: Corporate Blog and Finance 2.0
17th November 2007 by Laurel Papworth under Australia, CSR, Corporate, blogs, business, social networks
I’m never 100% sure, if a corporate blog is written by a PR person, or by a genuine C-level exec. But I can have a good guess. It doesn’t have to be the CEO, but someone with passion, a helicopter view of not only the business but the sector and someone with ability to affect [...]
Job?: Chief Corporate Social Responsibility 2.0 (Australia)
15th November 2007 by Laurel Papworth under Australia, CSR, Corporate, Enterprise 2.0, Jobs, csr, social networks
Is your company planning for the next generation? Fair Trade bananas only please. (video GoodbyeToTheNormals) We don’t see a lot of Chief Social Responsibility Officer jobs (at the C-Level executive) in Australia, but that is about to change. (here’s one in Japan) Wanna see what the job description would look like? Chief Social Responsibility Officer [...]
tagged in ABC, Administrator, Australia, C-Level executive, CFO, Chief Corporate Social Responsibility, chief information officer, Chief Shared Responsibility Officer, Chief Social Responsibility Officer, Chief Technology Officer, CIO, corporate administrator, corporate officer, CTO setting strategy, Executive Officer, Facebook, internal staff networks, JOB AD, online community, prospective candidate, resource management, social networks, USD, youtube
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