I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, […]
Crucial paradigm versus a client over a Twitter comment. Justified?
I saw that Meraki has won a World Economic Forum Technology Pioneer prize, and it reminded me that a new kind of economy – well, an old one made more feasible through economies of scale – is arising. The Social Economy. Meraki Inc. USA Sanjit Biswas, Co-Founder and Chief Executive Officer www.meraki.com Meraki Networks, Inc. […]
That title Corporate Social Media looks funny doesn’t it? I mean, some people still think of ‘social‘ as ‘party‘. Like, Corey from Melbourne on MySpace. They don’t realise that ‘social‘ means ‘society‘ – friends and family, yes, but also sports heroes and politicians and other leaders, and those we deem tabloid worthy – the Angelina […]
Please don’t add corporate spam to what we already get 🙂 (from apogee) Are we starting to see our code of conduct implemented by P.R. agencies? Looks like it 🙂 Hat tip to Lukas Picton and team at Text 100 who put this survey together, Stilgherrian and Kelly F who forwarded it to me: APAC […]
I listened to this video of Andrew Maynard (I rarely watch videos) and although he was talking about architecture and sustainability, not pixels and bytes, he really had in his voice, The Voice of The Generation. Have a listen and you’ll hear what I mean – it’s beyond Architecture but a way of living for […]
Steven Noble on Twitter sent me to United Nations Foundation linked to unFoundation.org which then linked to this paper by Vodafone Group Foundation and United Nations Foundation (well, you guys always wanna know where I find my stuff) and a paper called Wireless Technology for Social Change: Trends in Mobile Use by NGOs: (pdf here) […]
I’m never 100% sure, if a corporate blog is written by a PR person, or by a genuine C-level exec. But I can have a good guess. It doesn’t have to be the CEO, but someone with passion, a helicopter view of not only the business but the sector and someone with ability to affect […]