… or evolve it? PHYSICIAN, HEAL THYSELF. The Gruen Transfer is buzzing: As of last night, 6100 spoof ads had been edited, scripted and uploaded to the website by viewers of The Gruen Transfer, the 10-part series which has been watched by more than 1 million viewers each week.(Julian Lee, Sydney Morning Herald, Monster Mash Gives Ad Boss Nightmares) Here’s the clincher for me: But some in the industry are less enthusiastic. Clemenger’s Mr Morgan said the advertising industry has been “led like lambs to the slaughter” to take part in “a slapstick show” and that the industry should have Continue Reading…
Jun 252008
Posted by Laurel Papworth at 5:15 pm Tagged with: ABC, Advertising, advertising industry, anti advertising, anti marketing, anti-branding, Morgan, Social Media Australia, USD
Jun 202008
From The Asia Times Online: Party time at South Korea’s protest 2.0 By Sunny Lee SEOUL – This is strange. Even as anti-government demonstrations in South Korea go, this is an odd, odd scene. Even a foreigner thinks so. “I have never seen anything like this before,” said Jeff Lazar, an American activist observing the ongoing protests here over the import of beef from the United States. “It’s like a festival. They are even using a laser projector to write their protest words in the air. It’s effective because it’s fun. It’s also a sure attention-grabber,” he adds. This was Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 11:00 pm Tagged with: laser, Online Communities, S.K., semi-official news agency, social media, social networks, user generated content, Yonhap
Jun 152008
I have spoken – publicly at conferences, and here on the blog – over the last couple of years at least, about the need for an unIndustry organisation to protect our content from interactive, new and digital media agencies, amongst others. Here’s another example of why (definatalie): Get FUNK’D! Say no to design contests. FUNK’D have posted in the Red Bubble forums (and I suspect a few others) about their label competition. Please consider absolutely all the entry conditions before entering a design contest like this. From their website’s FAQ: Do you offer a cash prize?We do not offer a Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 1:56 am Tagged with: anti advertising, anti marketing, creative services, ethics, Online Communities, social media, Social Media Australia, social networks, user generated content
Jun 122008
I’m tired of being told that we bloggers, (which is, y’know, the general population) are: in an echo chamber and have no original thoughts, that we only copy and paste traditional media articles and add no value, that we find other bloggers we agree with and never hear the opposing point of view (*falls off chair laughing* you have to be KIDDING, right?) that we write crap grammar and can’t spell (oh ok, I’ll pay that one, but ‘ave you read the Telegraph lately?) that we are paedophiles, sometimes spelt pedophiles (depends on the journo’s spellchecker), scam artists, have no Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 10:16 pm Tagged with: A Current Affair, Australian Communications and Media Authority, CEO, Eddie McGuire, ethics, Mercedes Corby, Nine CEO, Online Communities, social media, Social Media Australia, social networks, Sydney, Today Tonight, USD
Jun 022008
Hi I’m speaking on Tuesday 17th June to a bunch of freelance journalists: INVITATION Facebook, blogging and freelance journalism The Sydney Freelance Journalists Group (MEAA) invites you to find out why social media sites like Facebook, Flickr, LinkedIn and Blogger could be vital to your future as a freelancer. Join fellow freelance journalists at a historic venue at The Rocks and stay on for free snacks and networking. When: Tuesday 17 June 2008, arrive 6 p.m. for a 6.30 pm. start Where: Orient Hotel, 89 George Street, The Rocks, Sydney Topic: Facebook, blogging and freelance journalism Speaker: Laurel Papworth, leading Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 3:09 pm Tagged with: Jeddah, laurel papworth, Online Communities, Orient Hotel, public relations activities, Saudi Arabia, senior consultant, social media, Social Media Australia, social networking tools, social networks, speaker, Sydney, university of sydney, University of Western Sydney, user generated content
Jun 012008
Children are being asked to make little propaganda movies to educate themselves about how wrong is the PIRACY of movies and music. From the Australian: Children to produce content for copyright infringement THE industry body charged with fighting film and television piracy will ask schoolchildren to make their own films in a marketing push that aims to teach a new generation the importance of not infringing copyright. An innovative marketing campaign that capitalises on the rise of user-generated content will be launched in primary and secondary schools this month in a bid to instil in children an understanding of how Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 4:22 pm Tagged with: Australian Federation Against Copyright Theft, social media, Social Media Australia, user generated content
May 252008
YouTube have started a News Channel – called Citizen News: Hey, YouTube! My name is Olivia, and I’m the new News Manager here at YouTube. Thanks to better, cheaper, and easier access to video equipment, there’s an amazing amount of news being reported on YouTube every single day by citizens in all corners of the globe. You’re conducting interviews with local community leaders, doing weekly reports on the latest campus news for your school television station, and investigating untold stories you think the world should know about. This stuff is fantastic, but we want to see more from you all Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 5:38 pm Tagged with: brought-by-the-social network, journalist, News Channel, News Manager here, Online Communities, social media, social networks, soooo old media, Twitter, youtube
May 132008
Oops I have no time to blog today. So it’s lists all the way… Web 1.0 is not Social Media – A pretty Brochure site – Products, Service, Support, Press Centre, About Us, Contact, – interactivity meant point and click, print, submit form, fill in a poll – host provides content, user views content New Media, Interactive Media, Digital Media are not Social Media – Pretty game and clickety-click sites – puzzles, play videos, be guided through the site by flash navigation – macromedia games and toys to play with – host provides the content, user clicks through the content Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 9:40 pm Tagged with: content rich site, empty site, media experts, Online Communities, Press Centre, social media, social networks, user generated content, video server, web 2.0
May 022008
As you know, regular readers of this here blog, I love a good wedding: Sssh this picture isn’t from Bride To Be at Pacific Magazines A job for someone: Pacific Magazines is Australia’s most innovative publisher of mass women’s, homemaker, fashion, men’s & youth titles. We are seeking a talented and enthusiastic Online Content Producer to work across our WHO and Bride to Be websites. Reporting to the Head of Digital, you will be responsible for: • Overall editorial integrity of both websites • Sourcing, writing, proofreading & uploading content utilizing the content management system that has been put in Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 8:18 pm Tagged with: Content Management System, Head, HTML, Internet communications, Online Communities, Online environment, online journalism trends, online space, Pacific Magazines, Seven Media Group, Social Media Australia, social networking, social networks, Sydney, talented and enthusiastic Online Content Producer, user generated content, World Health Organization
Mar 182008
Interesting article re: leveraging user generated content in and around games. You really should read the whole thing at clickz but here’s some snippets: Reinforcing the value of UGGC, Cliff Bleszinski, lead designer for “Gears of War,” said, “For a PC title that expects any sort of longevity in sales, playability, and online time, a mod community can be extremely important. Having thousands of fans of the game purchase and then modify the title while exchanging the fruits of their labor can turn a simple game into its own gaming platform.” (clickz) You have to understand the Chuck Norris Facts Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 12:07 pm Tagged with: MMORPG, user generated content
I’ve cut and paste to make a list – for a summary on each one that is in the top 50 list and why, go to The Guardian: huffingtonpost.com boingboing.net techcrunch.com (UnkyDunky etc) kottke.org dooce.com (sacked for blogging) perezhilton.com (you know you want it) talkingpointsmemo.com icanhascheezburger.com (cats and the first Internet language) beppegrillo.it gawker.com drudgereport.com blog.sina.com.cn/xujinglei treehugger.com *waves* hello I know you visit microsiervos.com TMZ.com engadget.com marbury.typepad.com I love West Wing chezpim.typepad.com basicthinking.de/blog thesartorialist.blogspot.com studentsforafreetibet.org jezebel.com gigazine.net girlwithaonetrackmind.blogspot.com similar to Belle de Jour now a journo o.O mashable.com stephanieklein.blogs.com holymoly.co.uk www.michellemalkin.com crankyflier.com gofugyourself.typepad.com gapingvoid.com (Hi Hugh on @twitter/gapingvoid ) dirtydirtydancing.com Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 4:51 pm Tagged with: Attention Economy Support Group, Belle de Jour, Bloggerati, Christian Blog, Damien Mully, mainstream media, rupert murdoch, social media, Social Media Australia, the guardian, user generated content, youtube
s’not often you see ‘cocktails’ in a header image I managed to wrangle a VIB pass to Media08. VIB stands for Very Important Blogger. Media08 don’t call me that – I’ve given myself that title – let’s call is a ‘user generated title‘? heh. The organisers of Media08 have been nice enough to treat me like a real journalist. Which means I should probably take up smoking cigarettes and drinking whisky, getting into fights and accepting cash for… oh ok, lets play nicely. Here’s an email from the organisers, God bless their little cotton socks: Hi Laurel, a quick note Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 9:10 pm Tagged with: ABC, Aegis Media (Sydney) Neeraj Roy, Alan Noble, asia, BBC, BBC News, Beijing, Benjamin Joffe, Bruce Belsham, CEO, David Higgins, David Kirk, director, Director of Digital, Doha, editor, Editor of Interactivity, Engineering Site Director, Fairfax Digital, Fairfax Digital Vicky Taylor, Fairfax Media Jack Matthews, founder and CEO, Founder and Editor, Google Australia, Head, Head of Blogging and Interaction, Head of Marketing, Head of New Media, Helsinki, Interactivity, International Division, Jack Matthews, Jean K. Min, Jonathan Haagen, Kaiser Kuo, Kay Gruenwoldt, Kevin Anderson, Kevin Swanepoel, Laurel, Lee Stephens, london, mobile, Mohamed Nanyhay, Mumbai, Neeraj Roy, NEW YORK, Niall Kennedy, NZ (Sydney) Kaiser Kuo, Ogilvy China, One Club, producer, Read Write Web, Read Write Web (Wellington) Benjamin Joffe, real journalist, reflective Web, Richard MacManus, Seoul, social media, Social Media Analyst, Social Media Australia, social networks, Sydney, The Economist, the guardian, Tokyo, user generated content, Vancouver, Vice Chairman, web 2.0, Wellington, Widget Summit, Widget Summit (San Francisco Because I'm the generous type (and very lazy) I
I’ve felt a bit like a voice in the wilderness, claiming Australians blog, we just don’t do it in a centralised, countable way (Blogger and WordPress are overseas sites). Certainly there have been some PR and media bloggers who say that Australians don’t blog or engage in User Generated Content (Consumer Generated Media). They were wrong and now we have stats (pdf) to prove it: The report has identified that among CGM activities, consumers are most likely to share/send photos and links, with content sharing and distribution generally seen as the initial entry point to CGM activity engagement – 84 Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 12:06 pm Tagged with: internet users, leader, media bloggers, New Zealand, Social Media Australia, user generated content, web 2.0
Feb 212008
The News reported this yesterday: The West Australian gets beaten up by media academics PAPER TIGER: The West Australian editor Paul Armstrong has rejected claims by senior journalism academics that the newspaper’s dubious reporting is costing it the community’s trust. | Paige Taylor February 21, 2008 05:40am SENIOR journalism academics have attacked The West Australian newspaper, claiming dubious reporting is costing it the community’s trust. A group of seven academics, two of whom are in charge of journalism schools at Perth universities, told The West Australian this week that its reports had “increasingly crossed the line into beat-up and misrepresentation” Continue Reading…
- Share this:
- Share
Posted by Laurel Papworth at 3:36 pm Tagged with: Bruce Wolpe, experienced online marketer, fairfax, Fairfax spokesman, Manager - Perth, marketing manager, mobile, online news, online publication, Perth, Perth Leader, Social Media Australia, spokesman, user generated content, WA Government, www.careers.fairfax.com.au
Feb 112008
why aren’t these ads embeddable? *puzzled*I want to make fun of them *pouts* But seriously, how hard is it to give people an embed code? Anyone? I might be a consumer, but I’m happy to display ads that I want to discuss. And at the end of the day that’s what you want, right? People chatting about your brand? The consumer as a channel?
- Share this:
- Share
Posted by Laurel Papworth at 10:32 pm Tagged with: Advertising
I'm running small, one-day computer based