May 222013

I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft.

Jan 082013

Horse manure was a global problem until cars came along. Fossil fuels and climate issues are a huge problem until… renewable energy? Solar power? Wind farms? … Can we collectively solve problems when in all likelihood the problem is already solved we just don’t know it yet.

Jun 112012

Are you looking for a social media course? Facebook Timeline, Twitter, Google Plus for Business Pages, Pinterest, Foursquare, blogging? Here are a list of current and upcoming courses and social media training in Australia, Sydney, Melbourne, Brisbane and other locations. Facebook, Twitter, google plus education by a well known and respected social media consultant Laurel Papworth

Feb 162012

Lord Monckton told Mining executives to buy up big in MEDIA and use the Super Rich to exert control over media messages. Gina Rinehart (mining family) has started buying up shares in Fairfax. And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. Which is mining and media. What should we do? Lord Monckton explains why Mining should control Australian Media. Here is “Lord”Monckton talking to a room of mining executives about buying up traditional media and dominating the channels with their dogma. Quotes from the piece: “Is there an Australian version of Fox Continue Reading…

Feb 142012

Very very rare for me to blog about our special offers, whether it’s social media evaluation discounts or something else.  I usually offer them through my fortnightly email newsletter (signup form).  Anyway. I was reading 10 ways to make a rubbish website… …and thought about how often clients ask me to do a social media audit or social media evaluation. To put together a document on what they could be doing better. Or to create something to give to their web developers: they usually understand my recommendations but are not sure they can articulate it clearly to the guys who Continue Reading…

Feb 222011

I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. One way is pretty simple – sell it! The Huffington Post just sold for $315m to AOL (America Online). How do you think AOL will make their money back from this blog? Like this:Like Loading…

May 242010

Zappos make a $1.6 million mistake. Get lots of PR in return and social media cuddles. Zappos the Twitter wunderkinds made a big boo boo. Their pricing engine set a maximum price of $49.95. Six hours later, and 1.6 million dollars later, the company blogs about it: Hey everyone – As many of you may know (and I’m sure a lot of you do not), is our sister site. is where brandaholics go for their guilt free daily fix of the brands they crave.  Every day, the site highlights discounts on products ranging up to 70% off.  Well, this morning, Continue Reading…

Apr 212010

It’s dangerous to Google someone and then not give them a job – particularly if you tell them what you found and also keep a copy somewhere. Here a potential employer blogged about not hiring someone because she tweeted “I can’t bludge anymore”. Commonsense says you wouldn’t want that person as an employee but what does the law say? I did a co-presentation with Nick from Tresscox on the law and recruitment. Now I’m not a lawyer – I don’t even charge $$$ like one – but what he had to say about the Privacy Commission was interesting: collecting tweets Continue Reading…

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