Online ads are dropping in price and blaming online communities. Yet social advertising rarely work because we are chatting with mates, and not to be interrupted by situationally irrelevant ads.
Archives for Advertising
Monetization: Social Network Advertising
13th July 2010 by Laurel Papworth under Advertising, Online Communities, social media, social networks
tagged in Adage, ads, Advertising, Comscore, Facebook, Online Communities, social ads, social media, social networks
Australia Toyota Yaris social media campaign Downfall
8th November 2009 by Laurel Papworth under Advertising, Australia, Featured, Online Communities, social media, social networks
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes [...]
KFC Potholes and Social Network Spotlights
28th March 2009 by Laurel Papworth under Advertising, Monetization, Money, Online Communities, anti advertising, anti-branding, revenue, social media, social networks
Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers. From The Chicago Tribune: Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on [...]
Print: Tribune Bankrupt, Ad revenue plunge
8th December 2008 by Laurel Papworth under Advertising, Monetization, ROI, heritage media, mainstream media, revenue, social media
From RintiniWriting Media giant Tribune Co., saddled with billions in debt since it became a privately held company last year, filed for Chapter 11 bankruptcy protection in a Delaware court this afternoon, becoming the first major newspaper or chain to declare bankruptcy in modern history. (Washington Post) Wall Click for bigger picture. Total print and [...]
ROI on Social Media Advertising
15th October 2008 by Laurel Papworth under Advertising, Monetization, Online Communities, ROI, revenue, social ads, social media, social networks
Hmm you know, this guy is me in man-drag…… except I don’t yell as much, I giggle more, I’m prettier etc. Rather taken with the annotations and popups. More my collaborative style than the traditional locked down content on YouTube. Gary Vaynerchuk’s original “Do you know why? R.O.I.” post. You might like to read more [...]
MEDIA : International Herald Tribune to shutdown
13th October 2008 by Laurel Papworth under Advertising, Media, Online Communities, heritage media, social networks, social web
Shutting down of the online IHT and merging it into New York Times made me sad – I read both online and paper versions when based in Jakarta, Singapore, Amsterdam and Milan: In August, ad revenue at the New York Times Media Group, including both the Times and Tribune, dropped 15.1% from the same period [...]
Australia: BandT Awards
17th August 2008 by Laurel Papworth under Advertising, Australia, Media, Online Communities, awards, social media, social networks
The fish are: Media Salesmanius, Marketus Directus, Startup Emergius, Peeyarus Agencis, Pitchus Winnus and others on the PDF. BandT have an awards night coming up Which species are you? B&T is looking for the best of breed – entries are now open for the B&T Awards. Go to www.bandt.com.au/awards to download an entry form. The [...]
tagged in Advertising, Advertising Agency of the Year, advertising stickers, Australia, Communities, Design Agency of the Year, Digital Services Company, DM Agency of the Year, Emerging Agency of the Year, Experiential Agency of the Year, Interactive Agency of the Year, Media, Media Agency of the Year, New Zealand, New Zealand Agency of the Year, Online Communities, PR Agency of the Year, social media, social networks, Specialist Agency of the Year, State Agency of the Year, www.bandt.com.au/awards
Outdoor Advertising = Graffiti
4th August 2008 by Laurel Papworth under Advertising, Featured, Online Communities, social ads, social networks
Our children observe a world filled with advertising and emulate it in their graffiti. Are they responsible for not understanding that only certain people can dump branding on certain walls? Advertising is branding and expression of the company. Graffiti is self-branding and self-expression of the individual. Does that make it wrong? Osaka advertising wall (foto [...]
Search Site
Loading
Facebook Like
Social Media Workshops
Hands-on in the computer classroom practical social media campaign one day classes:
Brisbane 20th September
Sydney 15 October
Melbourne 22 October
For information/bookings Click Here
Recent Posts
- Agency Flash Mobs vs Social Flash Mobs
- How to Delete a Ning Network – Removal is not possible
- Skinbook: Facebook in the nude
- Journalism and Wikipedia – Wanky Balls
- Election 2010: GetUp Tony Abbott Mashup
- Facebook Credit: Zuckerberg next Treasurer of the Internet App2User
- Election 2.0 – List of social media election sites to watch.
- Monetization: Social Network Advertising
Recently Active Member Avatars
