chromatic from SlashDot has some great points about what constitutes an online community in his article. Let me dot-point: Exist For a Reason (what I call ‘compelling content’)Users Draw Other Users ( ‘viral marketing’)Users Will Surprise You (and astound and amaze and inspire )A Sense of OwnershipA Shared History and CultureThe Bell CurvesBarriers Are Mixed […]
User generated content newspapers? Not quite, this is for the movie with Malcolm McDowell (sexeh Sean Connery type), you create the edition then email it to a friend. They advertise their movie in the Masthead while you upload a foto and write the Lead whatever. I still think Multi-blogs are the way to go for […]
Customising is a great way of users adding their own content and making it relevant for themselves. I prefer customising that allows the users to share with friends too – booklists, music lists etc – as we then see user-generated content being passed within and throughout the community. Companies can escape the commodization trap by […]
– SilkCharm – Species : JubJubColour : YellowGender : FemaleAge : 43 daysLevel : 1 Health : 12 / 12Mood : happyHunger : dyingStrength : frailDefence : averageMove : very slowIntelligence : average AbilitiesEquipment IMPORTANT! One of your Neopets is hungry! To buy food, you must visit the Neopia Central Marketplace by clicking here. The […]
Ok I’m impressed – the UK had to hand out 10mill to get local gov to do what my old home town council had done. Ok they could go further in creating a local community, but still… streets ahead of many other local pollies offerings. Go! Go! Go! Onkaparinga! Community Home PagesNeed a little help […]
Good question: this guy seems to be on to something – waaaay back in 2000. Stickiness is critical on the internet, but it’s also important for all forms of information in your organization. Whatever medium you’re working with, you should begin to think about how you measure whether anyone’s looking, how you can increase the […]
Get thee to GadgetCandy.com geekgirl! Or not. Unfortunately they missed an perfect opportunity to create a community – one measly poll doth not a community make – by forgoing forums and discussion mechanisms. Someone go tell ’em so. Please. Still, cool gadgets.
Integrate online and offline communities for increased stickiness and retention While e-commerce itself continues to be a nebulous component for many companies, as the demise of so many e-tailing efforts in the past year or so certainly indicates, including the Internet and its Generation Y devotees in an online/offline, clicks-and-bricks marketing mix seems paramount. “I […]