If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab). Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested? If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog). Social Continue Reading…
Laurel Papworth
Posted by Laurel Papworth at 11:48 am Tagged with: Brisbane, Course, Facebook, google plus, LinkedIn, Melbourne, social media, Sydney, Training, Twitter, workshop
Is it ok to post “First Day Back to School photos” on Facebook? Who will see them? Is it safe – or just “normal”? This morning School Kids across Australia are whining and whinging and generally getting antsy. Lunches made, new books packed in new school bags, iPads for those Santa thought were “nice”, crappy laptops for those he didn’t, First Day Back At School photos to be taken and posted on Facebook… Hold on a minute. Do you really want your little darling’s face & body, with the school they go to, and a handy take-out guide of what Continue Reading…
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Posted by Laurel Papworth at 9:16 am Tagged with: Facebook, first day back to school, kids, privacy, Safety, social media
Jan 222012
Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came up with – you might have more social media podcasts to add to the list. If so, yell out. I’ve been putting out a podcast on Online Communities and Social Media for a number of years and experimented with different genres. I have done step by step technical screencasts, chatting from an armchair a la Hitchcock! and I am now working with Panel of Continue Reading…
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Posted by Laurel Papworth at 1:26 pm Tagged with: business, huxley, laurel papworth, Lee Hopkins, podcast, shel israel, social media, Stephen Johnson, tealou
Jan 122012
Consumers Make (Parody) Ads Too. What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. “Oh I hate that new deodorant/car/lime green eyeshadow” we rant then move on. It takes a quite a lot of passion and commitment to shift the consumer from almost passive snippy media Continue Reading…
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Posted by Laurel Papworth at 3:10 pm Tagged with: anti ads, anti advertising, anti brand, culture jamming, parody, social media, spoof, subvertising
Don’t employ a shock-comedian (Catherine Deveny) and then expect her to behave on Twitter. Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. Match your purpose and your value systems with your channels or you will play the hypocrite when it finally falls apart.And if you don’t agree with their values don’t advertise with them at all - don’t wait for it all to blow up and THEN get rewarded with a “good citizen” badge. You deserve a different kind of badge… I just think people should “own” their value systems & be accountable for them. Continue Reading…
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Posted by Laurel Papworth at 4:34 pm Tagged with: anti marketing, blackmores, catherine deveny, crazy johns, harvey norman, Kyle Sandilands, Twitter, VileKyle
One of the great mysteries of life is why Anon was such a genius in print and such an idiot online. And like all great mysteries, it’s worth whiling away an afternoon investigating the phenomenon. Lets explore Pseudonymity vs Anonymity and the repercussions with Accountability. And let’s not forget to look at the fact Facebook and Google make money from your online Identity. Yesterday, Salman Rushdie, real name “Ahmed Rushdie” ran afoul of Facebook. The man who has battled jihads and militant movements out to assassinate him, had his identity hijacked from him, in one fell swoop by Facebook. Apparently Continue Reading…
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Posted by Laurel Papworth at 4:18 pm Tagged with: accountability, anonymity, anonymous, Facebook, Google, Identity, profile, pseudonymity, real name, reputation, trust
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The usual suspects were there – bloggers and twitterers I see around from time to time – and Continue Reading…
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Posted by Laurel Papworth at 8:53 am Tagged with: Clive Mathieson, Media, News.com., paywall, revenue, richard, richard freudenstein, social ads, social media, The Australian, traditional media
Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people. A summary of social media responses including Citizen Journalism is Process Journalism, Why Governments Fear Social Media and online communities – the Demise of Representational Democracy, Why Traditional Media Ignores or Reviles Social Media, Move over Government, There’s a new Governing Body in Town (Social Network Hosts such as Twitter and Facebook) and The Crowd Feels It’s Power. Thanks to Gary Hayes @garyphayes for his “the Revolution will be Twittervised” inspirational tweet. In this article, I’m looking at process vs product journalism, Continue Reading…
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Posted by Laurel Papworth at 1:28 pm Tagged with: censorship, government, occupy wall street, occupywallstreet, online community, social media, social network, traditional media
I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more presentations from Laurel Papworth. The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training Pedagogical studies show we learn more effectively from our peers than from exams, teachers or books. how we “discover” educational Continue Reading…
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Posted by Laurel Papworth at 10:56 am Tagged with: Australia, Corporate, corporate training, Course, Facebook, online, social media, Training, Twitter, workshop
I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment. Leah Howard as the social media manager exhibits for me all the clear signs for an engaging online community manager – passion, a love for the community/audience, authenticity and commitment to honest relationship, knowledgeable, interest in extending the story lines (e.g. backstage) not just selling more tickets, longevity. Leah Howard the Continue Reading…
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Posted by Laurel Papworth at 1:03 pm Tagged with: Disney, Facebook, leah howard, mary poppins, online community, social entertainment, social media, social network, Twitter
Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What would Virgin do? Staff should be backed on social media and the Community is NOT always right! I received an email from a journalist at B&T asking for a quote on this situation below. For once my social network let me down – I was Continue Reading…
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Posted by Laurel Papworth at 2:12 pm Tagged with: Australia, black face, online community, qantas, social media, social network, Twitter
On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Details below and also the brochure and a discount coupon for 15% off! That’s not bad for a (full price) $399 workshop or even the full conference plus workshops. You can also download the Social Media PR Singapore brochure from Scribd. Workshop B: Social Media Monitoring Tools Continue Reading…
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Posted by Laurel Papworth at 8:01 pm Tagged with: Course, Facebook, online community, presentation, Singapore, social media, social network, workshop
Aug 012011
NSW Police have been made aware of a Facebook page that has allegedly made disturbing death threats against baby-faced singer Jack Vidgen. Telephones don’t stalk children, Social Media doesn’t intimidate them either. People do. Investigate People. Don’t blame the online community tools. Thank the tools – they shine a spotlight on all that is horrid in our society. We cannot heal until we know what is wrong with us and acknowledge and address it. And newspapers are not here to heal us, believe me! I must see a dozen articles a day trashing social media in traditional media. I usually Continue Reading…
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Posted by Laurel Papworth at 2:05 pm Tagged with: Australia, Facebook, idiocy, online community, social media, social network, traditional media
Let’s say you want to see just the status updates of a group or list of friends on Facebook. Perhaps you want to ignore work folk and just see your family’s statuses. How do you do that? It’s a feature that Facebook had and then I thought they had lost. But apparently not – I found it again! In 2009, I gave some detailed instructions on how to set up a list and then view the newsfeed of that list. As usual, the minute I do that, Facebook changes it’s website. Ah well, I found it again. When you confirm Continue Reading…
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Posted by Laurel Papworth at 10:52 pm Tagged with: Facebook, filter, groups, lists, newsfeed, online community, social media, social network
I'm running small, one-day computer based
Social Media and The Cone of Silence – Victoria Department of Justice
DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? Go away, shut up, just do as I say, don’t ask, none of your business? But it is OUR business. If the person I am employing (through taxes) to do work for my community is on my communication channel, I expect to be able to speak to them. Not following me back on Twitter, turning off comments on YouTube, disabling discussion on Facebook is not the way to show me, the voter/your employer that you respect me. It’s Continue Reading…