Laurel Papworth

 

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Editors should really pay attention – if the journalists are not connecting with readers, having their content distributed through communities, are they fulfilling ALL of their brief (to communicate stories that will be read and discussed by Australians)? At the moment, social media influence is in the hands of industry experts who write (original source) or find (filter) stories and then distribute them into the community. I’m pretty sure Journalists will do that even better as they move into online communities properly (not just use it to pilfer stories for traditional media).

FYI Leaderboards (lists) are an important function of community online or offline. The Role of Leaderboards in Online Communities.

From PeerIndex. Compare with the (outdated) Klout list  – based on my list from 2009. Use your scrolly-wheely-mousey thing to scroll. Which journalist/media person is missing? Let me know, I’ll add them, and we’ll see where they are on the list :)

Note Rupert Murdoch and Monica Attard are fairly new to social media so their ranking will increase if they continue to use it.

Influence is a funny thing – other people have to say you have it. And more than say, they have to show it in their actions. Retweeting, sharing, liking, forwarding, commenting, emailing… that’s influence. In some senses “influence” is filtering. Communities seek out people who can filter for them. Journalists filter News, Academia filters Research, Academy Awards filters Actors, Olympics filters SportsPeople. And I’m filtering Journalists for you. ;)

social_media_influencers LP

Always consider the filtering system e.g. Authors. First they must finish the book, then they must get published, then they must get distributed, then they must get on a Top list, then they need word of mouth. Lots of filtering to be a successful author. Here is a list of different types of Influencers and Social Media.

Influence is a TIME thing too.

Start, build a profile, contribute, get rewarded in comments and connections, if you don’t like what you get rewarded with, revise your tone and strategies.

Social Web - Reputation Management Cycles diagram

What do you think? Can journalists that come with inbuilt reputation systems of filters by Editors and Media Proprietors gain EARNED media in social media?

Images from my diagram set.

DISCLAIMER: I run classes on building reputation and influence in social media and how to find influencers. #RhymeMeetReason

 

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab).  Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested?  If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog). Social Continue Reading…

 

Is it ok to post “First Day Back to School photos” on Facebook? Who will see them? Is it safe – or just “normal”?  This morning School Kids across Australia are whining and whinging and generally getting antsy. Lunches made, new books packed in new school bags, iPads for those Santa thought were “nice”, crappy laptops for those he didn’t, First Day Back At School photos to be taken and posted on Facebook… Hold on a minute. Do you really want your little darling’s face & body, with the school they go to, and a handy take-out guide of what Continue Reading…

 

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on?  Here is a list I came up with – you might have more social media podcasts to add to the list. If so, yell out. I’ve been putting out a podcast on Online Communities and Social Media for a number of years and experimented with different genres. I have done step by step technical screencasts, chatting from an armchair a la Hitchcock! and I am now working with Panel of Continue Reading…

 

Consumers Make (Parody) Ads Too.  What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads?  Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. “Oh I hate that new deodorant/car/lime green eyeshadow” we rant then move on. It  takes a quite a lot of passion and commitment to shift the consumer from almost passive snippy media Continue Reading…

 

Don’t employ a shock-comedian (Catherine Deveny) and then expect her to behave on Twitter. Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. Match your purpose and your value systems with your channels or you will play the hypocrite when it finally falls apart.And if you don’t agree with their values don’t advertise with them at all - don’t wait for it all to blow up and THEN get rewarded with a “good citizen” badge. You deserve a different kind of badge…  I just think people should “own” their value systems & be accountable for them. Continue Reading…

 

One of the great mysteries of life is why Anon was such a genius in print and such an idiot online. And like all great mysteries, it’s worth whiling away an afternoon investigating the phenomenon. Lets explore Pseudonymity vs Anonymity and the repercussions with Accountability. And let’s not forget to look at the fact Facebook and Google make money from your online Identity. Yesterday, Salman Rushdie, real name “Ahmed Rushdie” ran afoul of Facebook. The man who has battled jihads and militant movements out to assassinate him, had his identity hijacked from him, in one fell swoop by Facebook. Apparently Continue Reading…

 

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? A few nights ago, I went to the bloggers/Twitterers briefing for News.com new digital subscriptons for news hosted by Chief Executive Officer – News Digital Media and The Australian Richard Freudenstein and The Australian’s editor Clive Mathieson. The usual suspects were there – bloggers and twitterers I see around from time to time – and Continue Reading…

 

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? Go away, shut up, just do as I say, don’t ask, none of your business? But it is OUR business. If the person I am employing (through taxes) to do work for my community is on my communication channel, I expect to be able to speak to them. Not following me back on Twitter, turning off comments on YouTube, disabling discussion on Facebook is not the way to show me, the voter/your employer that you respect me. It’s Continue Reading…

 

Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people. A summary of social media responses including Citizen Journalism is Process Journalism, Why Governments Fear Social Media and online communities – the Demise of Representational Democracy, Why Traditional Media Ignores or Reviles Social Media, Move over Government, There’s a new Governing Body in Town (Social Network Hosts such as Twitter and Facebook) and The Crowd Feels It’s Power. Thanks to Gary Hayes @garyphayes for his “the Revolution will be Twittervised” inspirational tweet. In this article, I’m looking at process vs product journalism, Continue Reading…

 

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more presentations from Laurel Papworth. The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training Pedagogical studies show we learn more effectively from our peers than from exams, teachers or books. how we “discover” educational Continue Reading…

 

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment. Leah Howard as the social media manager exhibits for me all the clear signs for an engaging online community manager – passion, a love for the community/audience, authenticity and commitment to honest relationship, knowledgeable, interest in extending the story lines (e.g. backstage) not just selling more tickets, longevity. Leah Howard the Continue Reading…

 

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all.  My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What would Virgin do? Staff should be backed on social media and the Community is NOT always right! I received an email from a journalist at B&T asking for a quote on this situation below. For once my social network let me down – I was Continue Reading…

 

On 13th of September, 2011 I am  teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Details below and also the brochure and a discount coupon for 15% off! That’s not bad for a (full price) $399 workshop or even the full conference plus workshops. You can also download the Social Media PR Singapore brochure from Scribd. Workshop B: Social Media Monitoring Tools Continue Reading…

 

NSW Police have been made aware of a Facebook page that has allegedly made disturbing death threats against baby-faced singer Jack Vidgen. Telephones don’t stalk children, Social Media doesn’t intimidate them either. People do. Investigate People. Don’t blame the online community tools. Thank the tools – they shine a spotlight on all that is horrid in our society. We cannot heal until we know what is wrong with us and acknowledge and address it. And newspapers are not here to heal us, believe me! I must see a dozen articles a day trashing social media in traditional media. I usually Continue Reading…

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