31 Comments

1. Hey Laurel,

   I think the Power 150 is great however it does not pick up the long tail of the Australian Marketing Blogs, my next list of Top 50 is actually now tracking around 80 Australian Marketing Blogs and I know that my list is not tracking all the bloggers.

   Jules

2. Heh Julian, what do you think of marketing bloggers that noone has heard of, and that the blogosphere is unaware of? unMarketing Marketers? 😛

   Kristin has a good point. It’s not so much the long tail (those that are not read much or linked to much, a numbers game) but those that are influential in niche markets. If you are the only nanotech marketing blogger or the only not4profit marketing blogger, then you don’t belong on a ‘broadcast’ list, and probably don’t care either.
   Incidentally, that’s why I’m surprised to be there… a few years ago, I would’ve said a blog on online communities was very niche. Not even really marketing, just writing about how to manage online communities, more customer service I guess. Ah well, everything we do online these days is “marketing and media”.

3. Hi Laurel,

   Thanks for the post and the list… Slice just makes the list in last position as the ‘no-human’ blog! OK, I’ll confess, I’m the one who blogs for Slice… will add my name to the blog so you know who the ‘human behind the blog’ is! Cheers, Kylie Lewis

4. Thanks for the namecheck Laurel; lately I’ve been wondering whether blog ‘influence’ is mostly on the bloggers own PR/rep mgmt?

5. @slice media. Fixed, dear. I added Kylie Lewis

   @Gerry McCusker – I’m not sure I understand the question? Perhaps you mean that bloggers blog to increase their own brand? Oh definitely!

6. Hi Laurel

   From what I can see the influence of social media is on the rise. Do you have any data that supports or negates Clay Shirky’s Power Law Distribution (that a small number of people contribute the most). Shirky claims this pattern is general to social media.

7. @Paull, yes Clay is right but only temporarily.

   Dr. Jakob Nielsen has the 90:9:1 rule.
   90% of visitors are lurkers, 9% are respondents (vote, rate, or a quick comment) and 1% are contributors (creators).

   I don’t quite see it that way – of 100 blog posts I read, 90% are crap/useless to me, 9% might score a comment and 1% inspire me to write. Twas ever thus.

   In the lifecycle of a SN member, they start by watching, then join in, then become a leader. Imagine you are 7 years old and first day recess time in the playground. Now fast forward to 6 months later 🙂

   A few years ago we were 100% eyeballs, now we are learning slowly to contribute and add value.

   Already the numbers are changing: 30% of Tripadvisor customers (largest travel community online) return to post-event content creation – reviews of hotels etc. We WILL contribute more as we get used to it.

   Watch how hesitant the older generation can be on the PC then watch how pre-school kids take to it.

   It’s changing.

8. Very helpful response thanks Laurel. I’ve been tracking and participating in the blogosphere for a couple of years now and I agree with you, participation is growing.

   Being part of Twitter and FriedFeed helps

9. Yeah Paull, I know you know, it was more for any other readers that might happen along. 🙂

10. And of course another thing about lists is that it gives us all another Technorati brownie point, ranking us a little higher.

11. @Gerry and @Paull Here’s the extracted top P.R. blogs. From P.R. to Eternity.

12. These lists really are essentially meaningless – aside from to the egos of those of us who appear on them.

    Of course, they’re brilliant link bait for the people setting them up.

    I’ve blogged a little on my thoughts before: http://youngie.prblogs.org/2007/08/05/dont-rank-blogs-by-numbers/

    Though of course, if you do put them up on a pedestal you could always take the Bloggess’s approach: http://thebloggess.com/?p=622

    Also – while I may be a New Yorker for now I’m still very proud to have the Aussie flag flying next to my name. In a borderless blogosphere do I need to blog from our big Island to be considered an Aussie blogger?

    (And one last thing – I think you might have thought the other, single L’d Paul in your comments is yours truly)

13. Hi Laurel. Duncan’s TV is actually written by Duncan Macleod (me) not Duncan Riley. And it has just morphed into The Inspiration Room Daily.

14. @duncan macleod hey! you’re not Uncle Duncan! 😛 I’m a goober, I’ve fixed it now. 🙂

    @Paullllll 🙂 I get so worried about forgetting your extra L that I saw it where it wasn’t. I really am a goober!

    And, I was teasing you hon, of course you can be on the Aussie list. I’m a PoM in Oz after all.

    Oh I know, top lists aren’t about quality, they are about distribution and reach. I can send clients to the ‘top travel blogs’ or the ‘top PR blogs’ knowing that they will like some, and not others. Then they work their way through the blogroll another top list) of their favourite blogger (and see who their favourite bloggers are linking to. As a filter, top lists aren’t bad, given that the blogosphere is made up of pools that ripple into each other. This gives them some jumping off points.

    And given that the top lists are created by us, by the number of us that link into that blog, it’s quite democratic no? Better than ‘awards’ ceremonies, where a bunch of old mates give awards to each other. Echo chamber (top bloggers linking to each other) aside, I mean.

15. I guess with our small population this puts Australia on top of the Sunrise medal tally for influencial bloggers per head of population, just ahead of New Zealand and Lichtenstein. Go Australia!

16. Hey Laurel,
    Nice to find your blog and see my own listed in your extensive list! One small favour; can you please change my name from Koopman to Koopmans? I know, what’s in a name..:)
    Cheers,
    David

17. Hi Laurel

    Thanks for breaking out the aussie blogs from this list.

    I actually found this post by monitoring my name on wotnews – just fyi 😉

    Interesting to see that ineedhits is listed on it – i will let the team know. All kudos should go to the ineedhits team for that effort and not Rachel of myself, we do not contribute to the ineedhits blog.

    Kindest
    Clay

18. Hi Clay, don't forget to pick up this months B&T magazine (bandt.com.au) page 35 I think – they (Julian Cole) have adapted the AdAge list that I extracted the top Aussie bloggers from and published it. Cheers Laurel

19. Pingback: Laurel Papworth- Social Network Strategy » Blog Archive » Australia: AdAge Power150 Top Bloggers

20. Hi there would you mind letting me know which web host you’re
    working with? I’ve loaded your blog in 3 completely different browsers and I must say this
    bpog loads a lot quicker then most. Can you suggest a good hsting provider at a fqir price?
    Kudos, I appreciate it!

21. Je n’ai pas eu l’occasion de terminer de regarder mais je passe
    après

22. You’re so interesting! I don’t think I’ve read a single thing
    like this before. So wonderful to discover somebody with some
    genuine thoughts on this subject. Really.. thanks for starting this up.
    This web site is one thing that is needed on the web, someone with a bit
    of originality!

23. Hmm is anyone else having problems with the pictures on this blog
    loading? I’m trying to determine if its a problem on my end or if it’s the blog.
    Any feed-back would be greatly appreciated.

24. Hello there! I know this is kinda off topic but I was wondering iif you knew where I could find a captcha plugin ffor my comment
    form? I’m using the same blog platform as yours and I’m havfing
    rouble finding one? Thanks a lot!

25. It’s truly very complex in this active life to listen news
    on Television, so I simply use world wide web for that reason, and obtain the hottest news.

26. Great blog you’ve got here.. It’s difficult to find excellent writing like yours nowadays.
    I truly appreciate individuals like you! Take care!!

27. ‘Learning we pre-qualified for the Welcome Home Illinois program really opened the door to the possibility of homeownership for us.
    Here are some ways to spice up your relationship and get back into
    the swing of things. Nehemiah Program, Ameri – Dream, Partners In Charity, Homes For All Programs.
    They are going to lie to you, once you sign and see the fine print you are going to realize that
    it is a ridiculous idea to pay that amount of money in fees.
    Before a mortgage repayment plan can be established within these criteria, lenders look for reasonable amounts of spending habits for each individual or couple.
    If this sounds a bit vague, it is because there are still
    other factors that could offset any gains that we may see.

28. The show is looking for high energy individuals that are in the process of buying a
    new home, condo, or townhome. Dan Havey, you have a great website, its called and why dont you talk real
    quick about that. Those that are seeking a Mortgage Ireland opportunity will
    have to vouch for steady savings buildup as one criterion the First Time Buyer Mortgage program.
    Are we truly seeing an upswing in the real estate market
    that can continue and bring us and the economy out of this mess.
    They have expert eyes to sneak around and noses to sniff throughout neighborhoods with homes for sale that are just about
    to be posted in the market. Dan has brought with him some
    really, really interesting facts and figures for people who are wondering whats happening, wondering if we are at the bottom of the market, wondering how much further we are going to have to go.

29. Excellent article. Keep writing such kind
    of information on your page. Im really impressed by it.

    Hey there, You have performed a fantastic job.
    I’ll definitely digg it and individually recommend to my friends.
    I am sure they’ll be benefited from this web site.

30. Hi! I could have sworn I’ve been to this blog before but
    after checking through some of thee post I realized it’s new to me.
    Nonetheless, I’m definitely happy I found it and I’ll be book-marking
    and checking back often!

31. Hi, thanks for the great read, this wwas most enjoyable and i look forward to reading
    more from
    such a great blogger. There were many interesting points made andd iit keeped me ingauged, Once again thak you.

    John

Comments are closed.