Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia. Peter Shankman from HelpAReporterOut was part of the summit too!
Electrolux hosted a global social media summit from Stockholm, Sweden on Monday night. They invited a social media strategist from each continent to speak for 10 minutes on the State of Social Media in their country or region. There was dodgy sound – India and Hong Kong were worse than mine and hardly able to be heard. The American representative was Peter Shankman, the guy that started HARO – Help a Reporter Out, initially as a Facebook group and now a mailing list of 100,000 supporters. I have blogged about before. I was invited to speak as the Australian representative:
Note, I haven’t been in online marketing since 1989 – I’ve been in online communities since 1989. Kind of a major difference.
This was completely unrehearsed, off the cuff, at nearly 1am in the morning, not exactly the lavish production you see elsewhere. 100 or so people in the audience -Swedish companies, lots watching online and only a few on Twitter stream.
I mentioned some Australian key players:
- Cameron Reilly of The Podcast Network (@cameronreilly)
- Duncan Riley of Inquisitr (@DuncanRiley)
- RedBubble
- Huggies
- Insqribe augmented reality
- the Australian team at Habbo
- Peermint and iGrin
- Builderscrack
- NZ Police Act
- Gary Hayes @garyphayes
- Darren Rowse @Problogger
It’s really important to me that Australia and the region is represented internationally. And to that end, I’ll keep pluggin’ away.
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