Australia: Electrolux Global Social Media Summit

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Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia.  Peter Shankman from HelpAReporterOut was part of the summit too!

Electrolux hosted a global social media summit from Stockholm, Sweden on Monday night. They invited a social media strategist from each continent to speak for 10 minutes on the State of Social Media in their country or region. There was dodgy sound – India and Hong Kong were worse than mine and hardly able to be heard. The American representative was Peter Shankman, the guy that started HARO – Help a Reporter Out, initially as a Facebook group and now a mailing list of 100,000 supporters.  I have blogged about before.  I was invited to speak as the Australian representative:


Note, I haven’t been in online marketing since 1989 – I’ve been in online communities since 1989. Kind of a major difference.

This was completely unrehearsed, off the cuff,  at nearly 1am in the morning, not exactly the lavish production you see elsewhere. 100 or so people in the audience -Swedish companies, lots watching online and only a few on Twitter stream.

I mentioned some Australian key players:

It’s really important to me that Australia and the region is represented internationally.  And to that end, I’ll keep pluggin’ away.

11 Comments

  • Laurel Papworth

    Reply Reply October 7, 2009

    Skyping into the Global Social Media Summit, Stockholm http://bit.ly/ewRjP One rep from each continent. Australia FTW!

  • SilkCharm

    Reply Reply October 7, 2009

    Skyping into the Global Social Media Summit, Stockholm http://bit.ly/ewRjP One rep from each continent. Australia FTW!

  • John Hacking

    Reply Reply October 7, 2009

    Australia: Electrolux Global Social Media Summit: Electrolux social media summit in Stockholm with Laurel Papwo.. http://bit.ly/i7HV6

  • Laurel Papworth

    Reply Reply October 7, 2009

    http://bit.ly/ewRjP mentiones @nickgonios @cameronreilly @duncanriley @insqribe RedBubble and other Aussie social media peepz

  • insqribe.com

    Reply Reply October 7, 2009

    Thanks! RT @SilkCharm: http://bit.ly/ewRjP @nickgonios @cameronreilly @duncanriley @insqribe RedBubble and other Aussie social media peepz

  • comunidades

    Reply Reply October 7, 2009

    Australia: Electrolux Global Social Media Summit
    :
    Electrolux hosted a global social media summit from Stock.. http://tinyurl.com/yeztu4g

  • Albert Down

    Reply Reply October 8, 2009

    Read #fb Australia: Electrolux Global Social Media Summit | Laurel Papworth … http://ow.ly/15TwYf

  • Brian Hackett

    Reply Reply October 8, 2009

    Australia: Electrolux Global Social Media Summit | Laurel Papworth … http://bit.ly/2AhAhd

  • jansegers

    Reply Reply November 25, 2009

    RT @SilkCharm Australia: Electrolux Global Social Media Summit | Laurel Papworth- Social Network Strategy http://bit.ly/uHxhX

  • Zaklina

    Reply Reply October 2, 2013

    Unfortunately I purchased an Electrolux fridge about a week ago and it is so poorly designed that I cant use it. There is Styrofoam exposed in little slots in the back of the freezer. Not only is this a bad design (anything can penetrate those flimsy Styrofoam and that means it can get into your food), but also I am hugely sensitive (diagnosed with multiple chemical sensitivities that means exposure like that to Styrofoam will make me ill.

    So I havent used the fridge, customer care at Electrolux doesnt call me back and I have to chase them up, their “supervisor” that I spoke to on the phone today was aggressive and rude. This is ridiculous and unacceptable. And basically she told me (not in these exact words) that it was too bad for me and that they would not do anything about. I told her that she “chose” not to do anything and that I wanted this matter escalated to a higher authority than her. Really appalling (lack of) customer service.

    I will never buy an electrolux product ever and neither will any of my family (extended family) and I will ensure all my friends and other relatives as well as colleagues and everyone online on all my social networks and on forums knows about this.

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